Vov was detected with lead content exceeding 9 times times the domestic market is basically edging

Peng Sweet a heavy metal content and microbiological examination, but led to Vov (Wei Owi) complex "life". "If true Vov 200 million of the annual sales in the mainland market, the ' fake ' Vov at least 1 billion yuan in sales," he said.　　Zhang, director of the Sangdo Women's Marketing Co., Ltd., President of Guangzhou Shang Dao, said that Vov "fakes" in China are more than real goods.　　After the accident, the Hong Kong Consumer Council reported that in the 41 eye shadow products, the Vov color and soft eyeshadow (colour/serial number: 071) lead content up to 400ppm, exceeding the mainland standard 9 times times.　　According to the Ministry of Health 2007 edition of "Cosmetics Hygiene Code" requirements, cosmetics in the lead content can not exceed 40ppm, Taiwan's standard is not more than 20ppm of lead content. According to clinical experience, the use of excessive lead-containing eye shadow, long-term accumulation of serious damage to the human nervous system, liver and kidney function and the formation of red blood cells.　　On a cosmetics monitoring website, the risk index for Vov Eye shadow lead has been listed as four stars.　　Although the Hong Kong Special Administrative Region has already Vov related products, according to media reports, the "first financial daily" found in the visit, whether it is online channels or physical store channels, Vov sales in the mainland market remains.　　Reporter this call vov original mainland Total agent Guangzhou Li All Cosmetics Co., Ltd. (hereinafter referred to as "Guangzhou Li du"), the company said it did not know about the matter, and turned the phone to Shanghai Wei Owi Cosmetics Co., Ltd. (hereinafter "Shanghai Wei Owi"), the company's marketing department director Huang said, did not receive the relevant information. According to people familiar with the matter, in the HKSAR and the mainland sales of Vov, although the name is the same, but in essence, the two are not related. "The Vov source of sales in the HKSAR is from South Korea, and the vast majority of Vov sold on the mainland market are locally produced."　　Said the person familiar with the matter. Vov from Korea in the industry to make up, has been in China set off a trend of Han makeup. Some experts estimate, Vov in the Chinese market when selling the best, can rush into the top 10 makeup brand.　　Although the industry has doubts about this, but the Vov to set off the influence of Han makeup are agreed. Reporters visited a number of cosmetics shops near the university town of Guangzhou, many shop assistants do not know Vov eye shadow lead exceeded the situation.　　According to the staff, Vov in the university student consumer group has been selling better. and Taobao gold beauty makeup Sellers Wei (a pseudonym) to reporters that the last few days, the turnover of the same as usual, no particularly obvious changes.　　Wei's beauty shop sells a variety of Vov make-up products, including this lead exceeded the gorgeous color soft eye shadow. In addition, Taobao, when, excellence, Jing Dong and other online channels are Vov eye shadow sales.　　These products are sold at a price of 1.2 yuan to 188 yuan, and the same model of the product price difference will be relatively large. Vov Blurred identity becauseThe product name is the same, most consumers also do not understand the true "identity" of Vov. 2006, Korea Vov Co., Ltd. and Guangzhou Li are cooperating, the latter is responsible for Vov in China's general agent.　　From 2006 to 2010 in the 5 years, Vov in the mainland of China, the emergence of a burst of growth in the young group of consumers to create a huge brand appeal, has become a representative of the trend of Korean makeup brand. April 2011, South Korea Vov Co., Ltd. announced the transfer of China's regional agent to the Wuhan Group and Hubei Tianyi Trade Co., Ltd. jointly formed a new joint operation, and in August officially launched Vov in mainland China's business.　　But reporters in the interview with Wuhan, the other side of the Vov not clear specific circumstances, refused to respond to the issue of China's proxy rights. According to industry sources, October 2011, Korea Vov Co., Ltd. was acquired by LG Group, Vov brand to retain.　　With the end of the year, Vov China trademark dispute case, for now Vov confusing identity buried foreshadowing.　　As early as more than 10 years ago, engaged in make-up wholesale business of a northeast woman businessman by Vov in the South Korean market, the inspiration, returned to register Vov Chinese and English trademarks, the mainland market Vov trademarks of the only legitimate owners. December 2011, the above northeast female businessman and Vov original agent Guangzhou Li all started cooperation, the establishment of Shanghai Wei Owi, production and sale of Vov products.　　Shanghai EU Owi on the external emphasis, the company is Vov cosmetics in mainland China's only authorized legitimate production enterprises, responsible for China's regional Vov brand and all products of the management work. "Korea Vov by Cammon Company production, and Shanghai Wei Owi products by a Korean cosmetics foundry company Cosmax in Shanghai, processing."　　The industry insiders told reporters.　　Although Shanghai Wei Owi has vov legal trademark, but Vov sales in the mainland market is still a mixed bag.　　Our correspondent through the China Trademark network found that in the past decade, about 40 companies, 31 individuals to apply for registration of "VOV" trademark, and most of the application units or individuals to apply for the content of goods and cosmetics related. "Annual fairs, the United States and other activities, often appear with the Vov, a number of exhibitors of the situation, many people can not distinguish between the difference."　　"A private beauty shop owner told reporters. There are many manufacturers of Vov products in China, including the more well-known formal cosmetics companies. China trademark network data show, October 16, 2003, Guangzhou Ya Poetry Biological Products Co., Ltd. Application for registration "VOV" trademark. According to the Guangzhou Ya poem Aspect Introduction, 2003, the company cooperates with South Korea Vov. But the partnership was only maintained for 3 years. According to the data, the Vov trademark owned by Guangzhou Ascott is now in an invalid state. Ascott staff also told reporters that from this year, the poem has completely stopped the production and sale of Vov products。 Vov trademark seems to be a block of Tang, everyone wants to eat, the result is now no one eat.　　The awkward thing is that South Korea Vov in the Chinese market without Vov's trademark ownership. August 2011, South Korea Vov Co., Ltd. President Xu Deyuan said to the media, the mainland market, Vov circulation appeared some problems, the development is not ideal, and "fake" too much, hope to be able to achieve a steady development after the trademark. Vov, a person familiar with South Korea, said it was also the main reason for South Korea's replacement of mainland agents.　　South Korea wants to take advantage of the channel's influence to crack down on "fakes" in the mainland market. The failure of the competition for trademark makes the Korean Vov face the awkward status problem in the mainland market. Therefore, in the Chinese market sales of Vov are basically edging, and in the shop sales of cheap Vov, basic are domestic fakes, the person said.