VW Skoda accused of new car replacement subsidy paradox

"Guide" to use old cars to replace the new car, to enjoy the "replacement subsidy" the twists and turns, there is no replacement subsidy? Business contradictions, consumers confused.　　This issue of "every day 315" focus on: "Oral" on the replacement subsidy. BCC Beijing March 1 News According to the Sound of economic "every day 315" reported that the replacement of new cars with old cars can enjoy 5000 to 7000 yuan replacement subsidy. Replacement subsidy is for more than 5 years old car, proposed to be in cash subsidy form, the cost of Beijing and the car companies in half. The initial discussion was divided into 3 grades according to the vehicle service life, the service life of 5 years to 6 years of replacement was 5000 yuan, 6-8 years for 6000 yuan, 8 years above the maximum of 7000 yuan. The subsidy amount of 50% by the Beijing direct transfer, the rest by the old owners replaced by the new car brand car companies bear.　　Policy implementation time is August 1, 2011 to December 31, 2012. Sina's August 30, 2011 Report on the policy is as follows: Beijing August 1, 2011 introduced the elimination of old motor vehicle government subsidy policy, through the third party transaction platform for Beijing to use 6 years and above and not meet the current state fourth stage emission standards of passenger cars, trucks and special operating vehicles (　　Does not include the central government organs in Beijing, the city at all levels of party and government agencies and financial support Unit vehicles, as well as yellow vehicles, motorcycles and low-speed truck subsidies. Auto Enterprises also joined the subsidy camp, the Beijing replacement of the maximum subsidy of 12,000 yuan, Beijing in line with the policy incentives for users to achieve a comprehensive discount of 16,000, this concession and the dealer's concessions do not conflict, you can enjoy a double discount. Currently involved in the various models to reach 1000 variety, For example: Used car users to replace the Beijing Mercedes-Benz models to provide the highest 12,000 of the replacement subsidy, BMW offers a maximum of 10,000 yuan replacement subsidy, Lexus provides a maximum of 10,000 yuan replacement subsidy, more subsidy information can be viewed: Beijing Old Motor Vehicle Elimination update management information System Enterprise Award.　　Policy implementation time: August 1, 2011-December 31, 2012. "Case passed" Beijing consumer Mr. Chen ordered a Volkswagen Skoda car last September, and the 4S store---Beijing Express boda Auto Sales Co., Ltd. told consumers that the car could enjoy a replacement subsidy.　　But by October, when Mr. Chen was carrying a car, the salesman told him that the factory had no replacement subsidy this month.　　Mr. Chen: I bought the car when I paid the deposit, and after I bought it, 4S said that there was no policy in October, September and November there, and no in October.　　Later, Mr. Chen called SVW's Skoda customer service to inquire about the replacement subsidy policy. Mr. Chen: Later, I stumbled on the internet and said that the Skoda replacement subsidy had been available until December. Last November, I called SVW's headquarters and asked them to take a look at it, because when I bought a car, 4S store said there was no replacement subsidy in October, and then he asked me to wait for the call, straightI haven't had a letter until this spring festival. For the 4s shop and production enterprises contradictions between the argument, consumers are puzzled, the public said Will and 4S shop after communication to consumers a statement.　　After waiting for a long time, Mr. Chen waited for the news. Mr. Chen: The salesman who sells my car 4S said he received a call from the public to call him, saying he was wrong and did not give a replacement subsidy. I said I did not complain about you, but with the public to know if there is a replacement subsidy, there will be to me, not even.　　Because the public and 4S shop is different, I just let them give me a unified answer, 4S shop sales staff said the public finally just to the 4S shop, let us tell me that October did not, the other months have, let me not to call the public.　　To determine whether there is subsidy or no subsidy, Mr. Chen has been calling the public service, but has not been accurately said.　　"Interpretation of the case" economic voice of the special commentator Baohua, "China Consumer newspaper," car chief reporter Sheliwei interpretation of the case. Sheliwei: This is in fact only a temporary promotional measures for enterprises, called "replacement subsidy" some misleading.　　If it is really an interim measure, the enterprise has the obligation to inform the consumer expressly, when the consumer to set the car should be stated that this policy is only temporary, should be written to attract the attention of consumers and eye-catching way to inform. Baohua: Since the government and enterprises have reached a public view, and issued by the Government's caliber, it represents the implementation of the subsidy, and this subsidy should be reflected in the purchase price.　　Case 4S Shop is talking about a sales policy, which is not the same as subsidies, the two are essentially different, in the factory and 4S shop cooperation process may be the government subsidy to assume the transformation, if there is such a transformation, there may be "manufacturers say, 4S Shop said no" situation.　　Reporters in the day before and yesterday and the 4S shop and SVW's Skoda customer service has a different contact.　　Volkswagen Skoda Customer Service: There was one such subsidy last year.　　Journalist: When did it start?　　Customer Service: The beginning of time is only written on the actual period.　　Journalist: October?　　Customer service: Sorry, October.　　Journalist: Sure?　　Customer Service: It's October 2012, right?　　Moderator: Yes. Customer service: Just a moment, please.　　I'm terribly sorry. October did not inquire.　　After the second call to SVW Skoda, another customer service gave another answer.　　Customer Service: This activity started last August, and October is not over.　　Reporter: That is to say the car that buys in October can get substitution subsidy?　　Customer Service: Yes, divided into government subsidies and factory subsidies, vendor subsidies in accordance with market guidance prices, if it is under 100,000 vehicle subsidies 2000, 10 to 150,000 subsidies 4,000, 15 to 205,000, other countries are required to search through the Web site. 4S store Beijing Express boda Auto Sales Co., Ltd. 4S shop: This is the relationship between factory policy, October did notThis subsidy, only 11, December.　　Reporter: September also have? 4S Shop: Right.　　Sales side can only follow the policy of the manufacturers to go. "Expert opinion" Sheliwei: now most automobile manufacturers and even some international brands of the customer service are outsourced, there are specialized customer service companies according to the manufacturer's standard answer to carry out customer services. In this case, the manufacturer and the merchant diverging, information asymmetry, in this case, in principle according to the usual understanding to explain, usually understand there are more than two, in accordance with the provisions of the party's interpretation.　　The key core of the case is to ensure consumers ' right to know, and consumers are unaware of the policy. Baohua: Since it is a subsidy policy, this policy should have some continuity and stability, if the implementation of the monthly also may not be, at the beginning of the policy announcement should be clear, monthly. I think that the Skoda explanation is not satisfactory, and the consumer's understanding should not be the basis for Skoda to solve this issue, nor should it be a "pretext", and Skoda should face up to its own problems in service.