Wanda Electric Business prototype finally surface

Every journalist Chen Chenting from Nanning

With the network of million sinks on the line, the preparation has been a long time the prototype of Wanda Electric finally surface.

Official website information shows, Wan Hui Network is Wanda Plaza O2O Intelligent E-commerce Platform, the business will cover department stores, food, cinemas, KTV and other fields, belonging to Wanda Group.

Wanda Group chairman Wang explained as "fully integrated with their own characteristics of the line under the integration of the O2O (onlinetooffline)" E-commerce model, due to the existence of a large number of promotional content is interpreted as staying in the "price war" marketing level.

"Wrong, before the Wanda Electric business understanding is completely wrong." Yesterday (December 15), Wang accepted the "Daily economic news" reporter interviewed, said, "Return point, lottery and other means is only Wanda electric merchants attract members of the method, Wanda Electric business is the real core of large member data." ”

Price war is "misreading"

With Wan Hui and Wan Hui network Independent app officially on line, this in the electric business industry recruitment, high pay to dig horns more than electrical appliances business Enterprises Wanda Group Electrical Goods Licensing "million sinks" finally hand over the first works.

Wan Hui Network is still in the trial operation stage, only to Wuhan Water Chestnut Lake Wanda Plaza, Dalian High-tech Wanda Plaza, Zhengzhou Zhengzhou Wanda Plaza, Zhengzhou Zhongyuan Wanda Plaza, Fuzhou Cangshan Wanda Plaza and Fuzhou Jinrongjie (5.17, 0.00, 0%) Wanda Plaza, the 6 squares to support. It is understood that next year, this range will be extended to all the Wanda Plaza nationwide.

At present, the WAN Hui Network provides services including business information, Plaza activities, merchandise Shopping guide, discount and so on. Wang explained that Wanda's E-commerce platform will not be Taobao, it will not be jingdong, but fully integrated with their own characteristics of the line under the integration of the O2O E-commerce model.

It is reported that Wanda will integrate all of its business, including shopping malls, hospital lines, hotels, resorts and so on, together for the "big member" system of the electric business platform services. For example, the consumer in Wanda department store consumption, the merchant took out 1%~2% equivalent currency class integral to support. Become a member, you can in all Wanda Plaza, as well as Wanda's various types of business, including in resorts, hotels, enjoy equal to the currency of the points of consumption.

However, such a model in innovation does not seem to meet the industry's expectations. Insiders have admitted that by integrating their own resources to attract consumers, is essentially a discount promotion.

In Wang's view, this is the market for Wanda Electric business model misreading. "Wrong, not, before the Wanda's understanding is completely wrong," "Back point, lottery, the national store can be consumed by the way, and so on, this is just Wanda electricity merchants attract members of the method."

100 million member commercial value

In Wang View, Wanda Electric business Real core is big member, Big data, his confidence originates from the Wanda Square passenger traffic all over the country.

"About a billion of people will enter Wanda Plaza this year, and we have an accurate photoelectric count." More conservatively estimated that 2015 years will be close to 140个万 Plaza, the average of 20 million people per square, more than 2 billion visitors a year will enter Wanda Square. Wang explained.

What Wanda is doing now is turning these traffic into members as much as possible. According to Wang, Wanda's goal is to strive for 3 years, up to 5 years to achieve more than 100 million members.

In Wang's understanding, Wanda's electric business model is to establish membership system, with modern mobile terminals and other advanced technology, the number of members consumption, quotas, preferences and so on to establish and master, and then based on large data to make analysis.

"Such a large data system will not only support our own needs in the future, but also provide support for national statistics, or for other companies such as promotions, testing of new products, and development of their own membership systems." Wang explained.