Wanda Electric Business

Wanda, known to the general public, is not its hotel, cinema line, chain stores and tourism vacation these industries, but Wanda's real estate, those years of real estate industry, Wanda Unique, to do commercial real estate, since then the wind, to do the top of the industry, naturally want to do any industry is no problem, So then Wanda made the system, of course, the system closer to entertainment.

Wanda's prudence is well understood by the insiders, so Wanda did not choose not to take the edge of the industry, but in the adjacent economic circle extended hotels and other industries, this is Wanda's square model, as long as the access to Wanda, eat and drink one-stop service provided to everyone, such an industry would not be big and difficult, Because it captures the human survival in the world all kinds of behavior of the original intention, or catch the most close to people's lives this vein, let the future development of a duck, so Wang become the richest man is doomed.

Wanda existing industry, although it is in the traditional industry, these industries are already in the Internet lap: The hotel is currently the mainstream booking way is online booking, movie tickets have to buy and ticketing website support, tourism, the market has been ctrip, Art Dragon and other Web site competition, Those who do not obscure behind the real estate second-hand trading rich people everywhere, but also the major department stores online under the expansion of the same time to the line intrusion. The evolution of these industries, or the change in sales channels, has forced traditional companies to consider online channels, not to mention the sweetness of internet marketing.

Wang said, "Wanda has a wealth of retail resources, do not do e-commerce is too bad", this is a reason is also an excuse, do not do electricity to Wanda or the modern major traditional enterprises have not too much difference, too many original can not achieve or more laborious to achieve the project, now through the Internet easy to achieve, This big change is what everyone sees. Therefore, ultimately to promote Wanda to do the electrical business or the current Internet in the rapid development of various industries, so that its "last resort."

Compared with pure Internet enterprises, Wanda's advantages are obvious to all, there is no shortage of sources of business, Wanda itself is the whole industry chain bosses, they say, more important is the annual output value of hundreds of tens of hundreds of of millions of dollars, do not need to finance some consortia, which makes Wanda electric business is very strongly. In addition to this few strongly, Wanda's efficiency is somewhat unsatisfactory compared with internet companies, last year's proposal to start now to debut Wanda Electric Business, the feeling of the industry is still not clear, in the end when the form of what is still needed time, but Wanda every time to earn enough of the industry's attention.

For Wanda Electric business model, regardless of how Wang to see the current electricity quotient, may also use the present electric quotient several kinds of modes to analyze: Wanda does is the square, the chain store must provide the shop for the merchant, the mall direct service object shop, the shop faces the customer, then is doing consumer-to-consumer on the line, Nature of the entire Wanda Online mall has become a consumer-to-consumer mall, as for hotels, tourism resorts, film ticketing, etc., if Wanda do their own, the main form for the business, if the same to attract businesses, is still consumer-to-consumer; As for real estate, either form can be achieved, Probably more is to continue to provide more real estate resources for its internal consumption.

Wanda such an almost closed industrial chain under the line of giants, now to do the electric business, and the existing model has been more complex, in the future is likely to develop into Taobao, the same as the electric business platform, even if not the electric platform is the 020 mode of the largest commercial platform. In fact, the development of China's electric business now, the major electric power companies are like platform, industrialization transition, which is now called "Ecological circle", how can wang not see this fact?

And take a look at the now exposed Wanda Electric trader manager, Yi Yitao is a technical school, familiar with E-commerce, Liu Shi Army from the Dunhuang Network, playing business-to-business veteran; An Xinghua is a former Google company senior engineer, Wanda Electric dealer did not elect to do domestic electricity dealer Montana, on the one hand, may be not to the domestic electric power to make money this fact has scruples, On the other hand, these people are directly or indirectly related to the overseas business-to-business business, and then the Wanda Group announced the investment of 320 million pounds to purchase the British Holy XI Yacht Company, the investment of nearly 700 million pounds in the core of London to build a super five-star Wanda Hotel, these two big money seems to see Wang's ambition

Wanda Electric business relationship between the traditional enterprises and Internet enterprises two large ethnic groups, which makes the major media as well as insiders are very concerned about the theoretical analysis of Wanda to do the electricity business should be very smooth, in fact, it is not so. Follows：

1, June 19 Rumors, Wanda Electric Business CEO Yi Yitao will leave, the original electric business strategy or adjustment, this can see Wanda in the electricity quotient this piece of resistance may be very large, the original 5 plate can not easily with the beginning of the electricity business plate resources sharing. Wanda Electric business managers are outside recruitment, in a short period of time with other main business CEO is good, wonder some people said to want to do well, also need to electric business CEO is the boss's assistant, this is probably Wanda Electric business delay to now has not officially on the line one of the reasons.

2, although in the future Wanda power to become Wanda Group after commercial property, hotels, cinema lines, chain stores and tourism, such as the five major business after the sixth business, but this business is not the first few major business in resources, channels, manpower and other aspects of the co-ordination is not workable, in other words, there is no front of the five major business is not Wanda Electric business, What makes it so good? and Wang Jianli also said that Wanda Electric business is the expansion of Wanda, the original intention is to avoid the waste of resources and traffic, according to this argument, will Wanda electric business to the main position?

3, now the major electric power companies are mainly relying on a variety of discounts, promotions and other activities to attract customers, for customers, to Wanda Plaza shoppers are basically white-collar and above the level of consumers, generally do not care about the money, so the million people do not necessarily be able to effectively guide the flow of electricity.

4, Wanda Electric business will be in the future for its entities store businesses to provide full-featured backstage, for sellers, it is necessary to do offline sales and the line, a short period of time is difficult to grasp, will still be the main line of sales; In the future, familiar with online sales, perhaps also with professional online marketing Commissioner, which undoubtedly increased the human cost.

5, Wanda Electric business to do the O2O of the local mall, but do not provide distribution, this will make the online orders of customers to cancel the order easily, because the essence of O2O is convenient and fast, a part of the sales target is those who do not have time to go shopping malls or do not want to buy things, do not even the local electricity dealers, logistics is a concept of what ?

6, movie tickets, discounts and vouchers here virtual business, for netizens you just have a choice, the current group purchase, ticketing and other sites are still a lot, because distance and the convenience of traffic, netizens do not necessarily have to buy Wanda Electric dealer's movie tickets and discount cards, this point Wanda Electric business how to solve?

Also wrote a lot of views on Wanda, today to simply talk about here, have different views of friends, welcome to Pat Bricks.

Wen/Wang Jiwei