Wanelo has a lot in common with Pinterest.

Wanelo and Pinterest have many similarities, using the waterfall Picture stream display form, users can collect and share their favorite items. The difference is that Wanelo specifically for a variety of goods, rather than Pinterest various content pictures have, another important difference is that Wanelo can let users directly through the link to buy their products. Recently, Wanelo has completed a round of financing, the amount of financing is about 5 million to 10 million, valued at more than 100 million U.S. dollars.

There are a number of sites such as Wanelo that rely on social referral rebate models, such as OpenSky. Wanelo users can browse the product in terms of heat, latest or focused users and shops, or follow their Facebook friends or popular users on the site, so they can get a more personalized shopping experience.

Wanelo is the most proud of the ultra-high user activity, its founder Deena last June, a group of data showed that since the 2010 on the line, a total of 24,000 stores released 1.3 million items, an average of 10,000 items per day were collected. On average, each user will stay on the site for 16 minutes. Wanelo has more than 100,000 fans on Facebook, and mobile apps are ranked 30th in the free Apps list, the first and second in the lifestyle category.