Wang: China's cross-border electricity dealers enter the "big foreign Trade" era

Abstract: The seller from the former grassroots self-employed households into thousands of foreign trade factories, buyers from the previous small B into medium B. Wang, founder and CEO of the cross-border electricity business, said in an interview with China's Economic times that China's Cross-border electricity merchants entered the era of big foreign trade. Company

"The seller from the former grassroots self-employed households into thousands of foreign trade factories, buyers from the previous small B into medium B." Wang, founder and CEO of the cross-border electricity merchants ' Dunhuang network, said in an interview with China's Economic times that China's Cross-border electricity dealers entered the "big foreign trade" era.

The 10 anniversary of the company's creation, the Dunhuang net completed the fourth round of hundreds of millions of yuan financing, by the capital and Tdfcapital Hua Ying investment.

Wang revealed that the round of financing in three or four months to complete, the institution so valued Dunhuang network, from the beginning of 2013 to now, across the border in the policy, industry and other major environmental benefits, the Dunhuang network business is facing a climb.

The Dunhuang Net said, its platform already has the domestic registered supplier 1.2 million, 25 million kinds of goods on-line, all over the world 224 countries and the region 5.5 million buyers ' scale, the platform current average every 3 seconds produces one order. From 2011 onwards, continued profitability.

Over the past one months, cross-boundary electricity dealers have also shown a hot spot. Amazon (324.5,-6.82,-2.06%) and shop 1th announced the landing of the cross-border electric commerce scheme in Shanghai; Shenzhen cross-border trade E-commerce Import pilot also officially launched in the former sea; Suningyun to disclose the layout of Cross-border electric business ...

The development of the 10, Wang said that the Dunhuang network experienced three growth stages of Cross-border Electricity: 1999-2004, Information Yellow Pages, Member Services, Offline Trading 1.0 times; 2004-2012, marketing, payment, logistics, financial collection in one of the online Trading 2.0 times; mainstream foreign trade factory Online under the virtual add solid warehouse O2O, overseas enterprises and government large-scale buyers appeared in the 3.0 era. Wang said that the future is not made in China, but the Internet manufacturing, connecting the global design, production and other major supply chain links will change with the Cross-border electric power.

After the completion of this round of financing, the Dunhuang network will exert the mobile end of the cross-border electricity dealers and Russia, South America and other emerging markets expansion.

"Mobile is not an extension of the Internet, to a certain extent, the subversion of the business model, the Dunhuang network set up a mobile team for product design tends to scene, has a strong sense of generation, thereby enhancing user experience." Wang said that in order to speed up the distribution of emerging markets such as Russia, South America, Brazil and Mexico, the Dunhuang Network has previously established local global network goods centers in Yiwu, Dongguan, Ningbo, Shenzhen and Guangzhou.

In 2013, the entire Chinese e-commerce market for cross-border transactions was less than 1% compared to the traditional cross-border market, and the Ministry of Commerce raised the data to 10% in 2015.

To help small and medium-sized enterprises "buy the world, sell the world" is the beginning of the Dunhuang network positioning. Wang analyzes the two important driving forces for China to become the world's largest electricity market: first, China has not lagged behind the rest of the world in terms of Internet, E-commerce and mobile terminals, and China's electricity dealers are not only catching up with mature countries in Europe and the United States, they have even played a leading role, Alibaba The IPO is a case in which China is still the world's factory, with tens of millions of of small and medium-sized enterprises, with a huge wealth of resources. The superposition of two factors makes China have incomparable advantages to other countries.

However, Wang admits that there are also many bottlenecks in the current Cross-border electricity business: First, the wealth of goods and supplies are still to be upgraded; second, the Chinese traditional enterprises in the Cross-border electric power platform on the technology to keep up with, third, Cross-border logistics is still difficult, because it involves a number of countries, sea and land space, more than one Dan, unusually complex.