Wang Feng: The game industry has fewer opportunities, and the market is harder every day

Blue Harbor Online CEO Wang Feng Sina Science and technology news, April 10 afternoon message, the eighth session of the global Mobile games and channel conference, held by the top network in 2013, said at the meeting today that the game industry challenges are daily, but the opportunities are less, and the market will be harder to do every day. The following is the full text of Wang Feng's speech: "Opportunities and challenges" I did not come this morning, see micro-blog said very lively, people Mountain ran the sea. I am here to say that as a gaming company, it is important to focus enough energy on products, at least in terms of product and business, rather than CEOs telling themselves how to be successful on the outside. To this day, I think Blue Harbor is not a successful company, so at the moment when the big market is coming, I feel I need to be more pragmatic, more low-key and less involved. So I woke up this morning wondering if it would be possible for me not to participate, but I found out right away, because I found out that I had promised a few friends to attend a few meeting. If these will be finished, I decide not to attend any meeting after May. One thing I insisted on very well, 5, 6 years ago to get the venture capital, also took a lot of money to do my own founder of this Blue Harbor online. At an early invitation I went to the most meetings that were VC meetings, I did not participate in any VC and capital organization of the industry annual meeting and any summit, I feel that there is no point, I think we entrepreneurs do not need to boast for a group of big, to represent the industry to say which market is hotter, which market cooler, So whenever someone asks me this information, I say the truth I really do not know how to say. Because you may not know that entrepreneurs need to spend enough effort to put into their own company, any one of today's mobile internet gaming companies, are likely to collapse overnight. I think we now see the future of the brilliant, it is too early, very likely tomorrow's breakfast is not, so for six consecutive years, this is my every day of the state. So if I speak poorly today, I hope you will forgive me. My speech is not about challenges and opportunities, I think the challenge is every day, the opportunity is less and more, I want to tell you that the market will be more difficult day. Apple points US 70%, Android's main platform is now mostly divided into 50% or even 60%, there is no 60% do not know. We are very worried that one day the developer's partition can run to the size of the page tour company, we feel that the page to make money, you feel good envy, I think there is no need to envy any one of the page tour company, the company is the most bitter Chinese gaming industry, although they seem to make a lot of money, But they have no say in the time of the page tour, and many of our developers may abandon themselves, so the product copy and copy, the last down everyone can only suppress their own profits. I was very scared to talk about a small area in a certain industry last year, if one day mobile games in the domestic mainstream platform is also like today's page swim sad, I can tell you, no one will do development. So I thought todayIn fact, the development company is always facing a very big challenge. Someone often takes some examples of development companies and says, how is the United States so good, Japan how so good, Finland how so good, I think the situation may be different, I hope that in the era of mobile gaming can open a good head, we all have money to earn, the most important is the developer has the spirit of desire. So this will not only me, I also hope that the organizers will have more opportunities to speak to developers, rather than more platforms to speak. I am very disgusted with the CEO of a company on the go on stage speech, talk about the growth trend of their industry, what is your relationship? Right? This is the truth I told you. One of my deepest experiences, here to clarify again, we say Blue Harbor transformation, we did for 6 years, we started from the end of the tour company. In the end of the time we got a lot of investment, I also do a lot of games, large and small number down, I think Blue Harbor did 13 network games, including all kinds of games. Until today, most of our income comes from the end of the tour, we began to infiltrate two years ago to do a page tour, two years ago in the industry, some people think we are in the end of the tour company to the most successful, I killed did not admit that we have transformed the page tour, because I think are PC games. But today I am very enthusiastic enough to motivate my colleagues, told my friends, please call us mobile gaming company, because we have to admit that no matter how much love we hold the game, the industry is changing, is the equipment revolution. Today's mobile devices are impacting the PC today, I think the PC has given us so many years of training, let us know how to do online games, computer games, but today, no matter how much we maintain the love of the game, we have to admit that the era of mobile gaming is really coming. So I said a few things. First, we will launch 5 mobile phone games in the year, it is not easy to tell the truth this is not my desk to say that can launch 5, which requires our in-house research and development colleagues than in the past 6 years more efforts to grasp their own innovation, rather than to copy. I did say in the company that we are not going to copy any successful mobile games, including card games, that are currently available on the market. Because the player in the past 10 years PC game market tells me a conclusion, no one company is by copying, even when the journey, Legend, Fantasy, Warcraft series of successful products in the era, all in that field to do his niche market in the first place. People say why the end of the market there are more and more good products seem to make no money, why the legend also earns so much money, you do not want to understand that a player's recognition of a game, is a lifetime of enthusiasm, but if you copy a game, the player for you only one night stand, no matter how excited that night. So do a game company, I am eager to have a one-night stand with the player, I hope someone love us every day, to let people love you every day, you have to find a reason to love you. Whoever is going to copy the dream is kicked off by me mercilessly, because he does not conform to our values, if you see our handcuffsI'm sorry if I've been playing games with someone else, that's just the way we've been paying for the history of Blue Harbor. Second, we will also be involved in a number of agency issues, but not all of my main business, because I think we are in the audit marketing, data analysis and channel expansion ability is a certain basic understanding, so we can help the domestic product release, but that is not what I want to do. So in contrast to the professional full-time to do the release of the company, Blue Harbor or first research and development. Third, we will not transfer any of the past, because we think it is meaningless, if someone transplant last year to make money, I think this year also have no opportunity, so I also advised the peers do not do transplant dream. If you don't think about your chance today with revolutionary thoughts, you will be overthrown by some little child. Four, we have to develop games for mobile devices, at this point we think there is a lot of space, whether it is based on the lbs or the Palm base, touch experience has room. Of course, I tell you, the Sword of the King is an action, from the experience of the Palm machine to learn from the products, but I still think in the palm of the screen, there is still such a product space. Five, all my products are on the international road, at this point I will mention later in the speech. VI, please do not say that we do not ignore the media, old players, we continue to support the old players in the end of the tour and the version of the page tour update. I'm still answering a question from a player this morning. Is that these players are still our God, Blue Harbor does not because today does the mobile game company regardless of the end swims, this is I to talk about 1th. The second I want to talk about some sentiment, talk to some of the entrepreneurs here, because I know there are always some entrepreneurs to attend the meeting. I personally think that if an entrepreneur doesn't run a game, you must not succeed in business, no matter what you hear the dry goods or no use, you still want to think how to hide in the corner to find some dry goods to contribute to us, we give you the dry goods in fact is meaningless. But I can talk about my heartfelt words, is as a game company, I walked through the process. First, I think that playing mahjong, you like playing Mahjong is definitely not because playing Mahjong is to win money, but because you like, you play mahjong cool, by the way earn money, I think I play mahjong. Do you know why the mobile gaming company in Sichuan is getting up fast? Because they like playing mahjong. Second, I think that self-denial is the beginning of the progress of life, I am a constant self-doubt, I am a person who is not too much self-confidence, I think in time to allow themselves to doubt themselves, can let the next phase of new refresh themselves, I think it is very important. So Blue Harbor into the mobile game, we do not have the idea of the end. I think we should stick to this suspicion and negation. I woke up two days ago to think of one thing, I said I once again give myself a mark, the success of others is full of admiration, to the unknown things full of curiosity, to oneself has been from the past success full of doubt. Third, each game as the last stop, this is my in Blue harbor inLine said a lot of times, we will always release that game as our company's last stop, because I think again good strategy, good strategy, if not in concrete that stand up, are nonsense. So brothers, the Sword of Kings I also as my last stop, although I did not think this is our last game, but we in the whole enterprise attitude as the last stop. Another point I would like to talk about is that the so-called micro-innovation is a pseudo noun, I can tell you, PC games I've been on the road for nearly 10 years, because I've been working in the early years of my career, and I don't see any game that's been a success in the new era, it's the point of seizing your niche in a particular era. Today we see your sister is very successful, but also because it found the first home today, you do not become, so I think micro-innovation has no future, really want to do the words should do compound innovation, is that I admit that the basis of those games is very important. I think today Angry Birds these products are hard to get another chance, even I think they will face a big challenge next. I'm looking at the companies I saw today, for example, the Finnish one, I think this is a bunch of people who know a lot of years of games, dig deeply, in the mobile era to find their own opportunity point of people, he is not speculating to do a product you see, I think the future of the company must be a bunch of players produced products, Instead of speculating. So we have no speculative mentality in this mindset. I think the compound innovation is that I have been talking about many times within the company. I may have several classes within the company to talk about this problem, to speak my own deep understanding, I think the opportunity of complex innovation is huge. In the end, the relationship is useless, although I know a lot of people running, doing relationships, pulling brothers, I admit it makes sense, because Chinese society is like this. But if there is no perfect product. So I think the best from the heart to want to do a good product, only good products, can stand to earn money. Today, I pulled another friend to attend a meeting, and he said, "Yes, I handed the money. So I said later as the development of the company, less out of speaking, unless you really do not care about the game. There are a few things to say, the monthly income is about 15 million, I can not guarantee that is more than a small, in general, we have three months of growth, the iOS received just beginning, I think we will definitely be on the Apple over 10 million, other I dare not speak, this sentence is my big mouth said, I think we're going to be over 10 million in iOS. The end player's recognition of you must be on the income. And I want to share that we've been iterating over two versions in two months, one version of which is an iteration of the battle, and another that we've been iterating over a collection of fun laws, and we should be posting a fourth career in May, a female role archer. People always think that the game company seems to make a lot of people can play, in fact, in the end if not a bunch of elite in the middle of the control, there must be no chance for the public to accept you. In addition, I think the boutique is such a form, to have a complete heart, at the same time to have the upper body of the art, the lower body of the technical work, this is a good game product is easy, the lower body is not, certainly not, this player one-night stand does not intend to happen with you. The article four is that iOS is the brand marketing, the product is the foundation. iOS brand marketing, Android to fight our transport capacity, however, I strongly appeal to the platform to respect the interests of developers, can give today's good developers more support, but also do not have a developer to jump in and say, I am willing to 82, you eight of us two, once this is done the industry can not do. So I respect our peers very much, because I am a late person into the mobile game. Like our peers here, I respect them from the bottom of my heart. I think the platform is more and more important, iOS and Google Play, Google plays in China has been beaten, but too important in foreign countries, so I hope we can go together to try to think about how to make real money abroad. Perhaps the future game model may not be authorized to issue. Because today look at the COC such a new product, without looking for any of our companies, it's very impressive at the top of our bestseller list, and this is the engine that we're currently using, and I've written an article specifically on this issue to discuss some of the problems with the game engine development, That's our team's in-depth summary of the lessons and experience of the past, but we have gradually figured out how to develop the engine. The seventh is that the design of the game prototype is extremely important, as a game company, if in the early game prototype can not be defined well, do those are scams. We've had a lot of losses in the past. I think the light game is very optimistic, I think the current game is not light enough, so I do not think that the game resources are very large, the system is very wide. The system is deep enough, but it is not necessarily the player who buys the account. We always say that the tour company can be successful in hand, it may also be a short-term phenomenon, I think the Hand tour is hand tour, so today I think the Hand tour is a new era, if you make money company, from the end of the page swam away, then you are lucky, is you go early, if later, that set of play method will not be useful , I think the hand tour is a symbol of its doomed, benchmarking hand-tour products may not be fully appeared, or the Chinese game benchmarking hand-travel products have not yet arrived. I think the talent is very important, I myself keep the new employees, I would like to communicate with him at any time, including the small activities of our new staff every week, I would like to communicate with them, because I found that our blue harbor how to come over, not some of our founders made the first batch of products, but our continuous first generation , the second generation, the third generation, today, Blue Harbor developers Most of me do not know, I think they are the people we have developed. About the growth of the whole enterprise, I was affected by a book is a psychological tacit understanding, called thinking thereFast and slow, I am a short temper, familiar with my friends said Wang Feng is a short temper. I hope to solve the problem quickly. But I have to admit, as a game company, the other side of me exposed, I have a slow side, the slow side is your understanding of the game, culture. The construction of the company's culture and the cultivation of talent, is not the day and an excited you can be solved by shouting, so we in the cultivation of talent and the introduction of talent to continue to do. By the way, the cultivation of talents is more important than the introduction, some people say that they have trained them to fly. Fly on the fly, fly to help the industry to contribute to it. In this 6 years time, the Blue Harbor flies the person to be too many, I saw the person who flies out has not been more than ours, instead we discovered today not to fly these people still in the company, the result has done better and better. So I think one company eventually sells three things, I think this industry is a little bit of success, I do not want to be such a person, because some people think that the product approach, I also talked about a lot of ways, then I think today needs to give this industry some value, I think this business in the industry someone respect you , not because the day you fire a product, and then never again, I think if we stick to it, we will win the respect of the industry, the future of Blue Harbor must be the game, culture and values, I think China today said this is a bit of a boast, but this is my efforts in the direction. Thank you.