Wang Wenjing: The value of enterprise Internet is the change of business model first

The new generation of enterprise IT systems is customer-centric, highlighting data applications.

The change of enterprise computing model is closely related to several key technologies. The biggest change should be four aspects: the first is the core of computing, from process to core to data. The original Enterprise informatization, the establishment of information system dynamic process is the most critical, but today the core of the calculation into the data, the process becomes part of the data. The second big change is computing the end of the change, from the original PC terminal into today's various mobile terminals. The third major change is the computing architecture, the previously popular B/s architecture, gradually transformed into cloud computing architecture. The fourth is a change in the scope of the calculation, the scope of enterprise computing has become a social level of computing scope, the scope of the calculation of the changes in the enterprise to the community to allocate resources.

This four technology is integrated into one of the four major focus technologies, why are these four technologies so big today? Review of the development of the entire technology history, in fact, to a large extent, the market demand pull, of course, the new technology and the entire industrial model has undergone a great change. For example, large-scale customization and real-time enterprise, this is seven or eight years ago many enterprises dream, but at the time of the technical background, then the technical model is only a desire, not really realized, the new technology system provides the opportunity to achieve.

The meaning and calculation scope of enterprise informatization are changing, which has undergone three stages of computerization, informatization and Internet. In the Internet phase, the computing range extends from the enterprise level to the social level. Watson has a wide range of retail outlets around the world, employing more than 1000 managers a year, and implementing a global recruitment of store managers on cloud-based systems. The extension of the scope of computation actually represents that the enterprise can really allocate resources in the whole society.

From the point of view of information value, the main value of computerization in the first stage is office automation. The value of informatization in the second stage is to promote communication and reduce cost. The third phase of the core value into business innovation and industrial integration. Commercial innovation becomes the most important value of Internet in this stage. CEO and CIO in the promotion of enterprise Internet transformation, the core goal is to promote the business innovation in the company, through business innovation to form the field of industry competitive advantage.

Enterprise Internet value and significance, first of all, is the change of the whole business model, the first is the basic business model, from the original product-oriented, product-centric to customer guidance, customer-centric. Second, the basic operating model is from top to bottom-from manager to employee, now from bottom to top, from employee to manager. Many enterprises let front-line employees make decisions, and promote grassroots staff grass-roots organizations innovation. Internet innovation is the innovation of grass-roots staff, which is a huge change in enterprise operation mode.

To a headquarters in Qingdao garment enterprises-red collar, for example, Haier Zhang has nine times to visit the enterprise to learn. Zhang always after the visit to study, leave a speech, he said: "When see to New York orders can quickly complete delivery, he felt quite deep, this is the Internet traditional enterprises must cross." From large-scale manufacturing to large-scale customization to meet the user's personalized best experience, red collar in 8 years to do. In fact, red collar do is based on a large data platform for personalized customization, this is a new garment business model.

Data-driven enterprises have three notable characteristics, first is real-time, second fine, and third is intelligence. The case of red collar embodies real-time, in the space dimension, can fine to each customer, realizes personalization. Personalization is in the customer's dimension, from the original group a region of a class, fine to each customer. The third dimension is based on data, enterprises can automatically determine the function of products, can automatically determine the pricing of products, automatically determine the internal staff performance and compensation, data into an intelligent resource.

Red Collar's chairman said a word, "would rather die on the Internet road, also do not live in the traditional world." "Because he knows it's hard to live without change. Ufida want to provide corporate Internet services to serve the Internet of Chinese enterprises. Specifically three levels, the first level is the platform, combined with the recent two years of new computing architecture, to create a new platform for enterprise computing upgrades. The second level is the application service. Includes two application services: One is the unified Marketing Service platform, the second is the work together. The focus of the Internet transformation is in the forefront, customer-centric, from marketing, sales, service and supply chain needs to build a customer-centric platform, the consumer, channel partners, products, services and sales and marketing departments to get through, and the way to provide customers with service platform. For enterprise Synergy, internal enterprises, to establish a staff-centric work together. The third level is with some enterprises direct business operations, Ufida not only as an IT technology product provider, but to work with more enterprise customers to run a business. This cooperation has three levels: first, platform-level-technology support platform. The second is application services, such as unified marketing, collaborative work application services. The third layer is the deep cooperation operation with the enterprise.

(Responsible editor: Lvguang)