Wang Yuquan: Opportunities for Cloud social networking

Wang Yuquan, the bank's capital partner, talked about the opportunities for social media in the cloud.

Wang Yuquan: Hello! Just finished watching the live broadcast upstairs, we divided the forum, we discussed ourselves, we can look around, very much like we now do the form of social application, not yet hot up? There are plenty of empty opportunities. In fact, I did more than 10 years of wireless, at the beginning, around not many people, and then quickly became hot, my wireless circle has a very senior old man to speak his manager, said that before doing wireless value-added, said something to listen to do wireless, say this hot, over a period of this too make money, People have to go through this process, we socialize this piece, it does not look hot, of course, and the temperature is the same as the outside of winter, of course, I think it is a good thing, all experienced industry changes, turbulence of these people, in fact, are particularly do not want a thing premature heat up, if overheating means a mixed bag, means that many speculators will come in, not overheat, so many people upstairs, downstairs so little people, you will choose this will believe that you are the people who believe that social has a future, do not overheat reason everybody has many deviations to the social understanding, the future does not have the social network concept, today said is very narrow, said is Sina, said is Tencent, at the most plus happy net , Renren, every future more social element, that's why we invest in silver, and we're going to have to replace it with social elements, no matter who it is, because the social power is too strong, including Google, the big company, who now regards Facebook as his first competitor, Now we're talking big data, talking about clouds, he's got a lot of data, he doesn't have a social relationship, the power of this data doesn't work out, it's not as good as the Facebook data, we're the cream, we actually think there's no future, no socialization, no more social networking concepts, all social, Today is actually a little far from this step, we think that there are a few years, after all, we see the dawn, 2012 in the brewing, 2013 began to rise in the sun, see the dawn, we say 2013 is officially launched a year, and then see the power of social networks, today with you to discuss, may not be hot, I bet you , the person who will be meeting at this time next year must be full.

We make investment there is such a mentality, if you wait until one thing is hot to participate in words, must be no way, only you are not hot when joined to join, you are the real participants, you are the core strength. So I feel very honored, here is still a lot of core strength, a spark still can prairie fire. A few lectures this morning, and I'll show you the form of social networking next year, we are called social media forums, when it comes to social networking, Sina Weibo, in fact, I have just talked about social is the idea, is to put the user's data to the core accumulation of people, can do more processing, including to make more business design, In fact, the media is just a part of socializing, in a sense, our social is not hot, not so complex, not so comprehensive.

Today we are going to study the whole social field and give you an introduction next year's social form, Tsinghua University, deputy director of the computer department, will introduce to you, cooperation a lot of projects, he also has his own research, share his research results, as well as the general manager of Sina Weibo, Lu Righteousness, he will introduce Sina social cooperation views and ideas, There will be two very interesting parts, one is now already made, the following is the Round Table forum, a few investors IDG Li Feng, the broadband capital of Zhang Ying, and the sky to make the fund's Qintie.

Two days before chatting, up to the second half of the concept of social networking, social application will certainly fire up, but this is not good, we feel very good is that this year there is no fire, but unfortunately next year finally to fire, in fact, can be more than a year later the fire form will be better, do want to do practical things, hope not so early, Everywhere is full of people, hoping to really do something. I have something in common with him, ask some tall people to discuss, for everyone, will be very rewarding. As an opening, let's take a look at what we see as a form of social networking in the future.

The

is first of all a review of the whole, because a while ago, I did not spend a lot of time, on different occasions have said, the overall review of the Internet view. You see, basically, in every field, we have a red or at least two red names, what do you see? Each domain marked red name are now Big Mac, three mountains for the representative, Baidu, Ali and Tencent, what meaning? Do we think that the end of 2012 is not the end of the world? Do not know, but it is a turning point, this is a play before, this is sure that the entire Internet industry to change the game, why do you say so? Because of the previous play, this traditional play has been mastered by large companies. So you'll see, whether it's the electric dealer or not, video, including O2O, or even wireless, behind the game is the essence of who can be the flow of traffic in the hands of large companies, many people rely on large companies to start a business, the future of these areas is not dependent on large companies to start the problem, the big companies do their own, Jing Dong and Suning played a Half-day the biggest winner is Taobao, Baidu found that video is a typical game, rather than incubating others to start their own business, as well as their own and go in, 360 rejection, when there is a flow of time can be their own change, the last dozen Half-day, Baidu or winner, O2O is also, handle changed CEO, Wu only as chairman, on the other hand, in fact, the cost of doing it, a good deal of the head is turned up, you think this problem, the poly is not big business his affirmation will not fill, really is still the internet big jaw control, plus have micro-letter, micro-letter also in the development of O2O, coupled with the last wireless, no hot spots, Baidu to the dim sum, the value is the point of flow.

2012 years of the trend review, the Internet industry is now a more and more competitive landscape, the traditional mode of competition for large companies, small businesses can not play. The previous lecture constantly told us that as an entrepreneur, we could have the courage to whether the video or O2O, can do, but the future of such a road is not when you copy this thing, your competitor is one of the three mountains or even second, you can exceed him, others are a team of super, You are isolated in the super, with what can exceed. But you will see that there is only one field, almost all red, in the field of social networking, it has been rumored that the groom and Ali talk about investment, Sina and Tencent in the micro-Bo competition white-hot, this area is the most opportunity, but think that the field of opportunity is the biggest, because there is competition, development, and the main problem is, Whether Sina or Tencent, the building is a social platform, this platform needs someone to opera, just set the stage, the protagonist of the opera is entrepreneurs, in turn, we believe that the other areas of almost no chance. Of course, wireless is the exception, and wireless will have a chance next year, and it's socially related, and entertainment related, and the previous opportunity is not the same, SK investment investor Jianjiang once said very incisive analogy, many entrepreneurs think I choose the field on the line, such as the choice of wireless This field, I was in it, I hope that one day this field alive , I can develop, can be big, but because this area of the rainy season is not always dry season, you become a cactus, when the rainy season comes when you are the pioneer of the bubble, this is a big problem, we think we must look for opportunities.

We think the biggest opportunity is socializing, and we want to have a good understanding of the fundamental attributes of social networking, such as today's social media forums, corrected, and we don't think Sina Weibo is the media. What is Facebook? Facebook is actually a news feed, a social stability that is important to the maintenance of relationships, and how to get the conversation right here in Facebook, where you get your feeds out of others ' secrets, and in real social situations, if you pay attention to social interactions, People who know the most about gossip about their friends are often the center of social networking. So there is a movie called Gossip Girl Abroad, rumor is a necessary part of our social nature, social binders, Facebook has a great value, this adhesive caused? So let me think of it, happy net, special chat, net idea of what Facebook has, what we copy, what the Facebook game to live I moved over what game, the results when many games in the active degree of decline, the game's active degree will certainly, What if he finds out I'm going to keep the game active? I want to add a lot of feeds in news feed, the other side of the net of users, although more than Sina Weibo, but the feed becomes a garbage feed, so quickly become the ups and downs of the alternation, the core of the difference in where? Why is the long and Facebook almost identical, popular games and Facebook almost identical, one grew to 1 billion, another decline, the core reason is the pursuit of the overall site activity, or the pursuit of the active degree of feed, or user stickiness, You feed the good, you do not care about the game, you only play games, you take the feed to enhance the activity of the game is ruined. Many of our entrepreneurs do business, only to see the surface to copy, do not see the essence, this is very deadly.

Twitter is a simple news connection, and the best place to do is to put events in any one place that are important enough for everyone to spread quickly to everyone, this is the best place, the news of Osama bin Laden is in the blink of an eye, we all know that the six-degree connection is actually within Twitter, Micro Bo inside three degrees can be linked to people, this is the focus of information transmission, the core is the news, also not open comments, only forwarding, not open comments means that two people cannot interact, I forward you, will not forward my, meaningless. But Sina Weibo is not the same, ning the wealth of the joke, micro-blog company to find him, your microblog popularity, want to cooperate with you, said how to cooperate, send ads? Weibo marketing company said, there is a new product, only need you to send three to pay you 30,000 yuan, Ning Mammon said good, there is an additional condition, and so you send a few micro Bo can let Chen Yao turn? Chen Yao turn more than 10,000 pieces, you help me turn, I pay you, this is very clever. Chen Yao said Xiao Guo's lines to die, I do not for your hair, micro bo a large number of such things, including the success of micro-Bo Pan shiyi and Ren Zhiqiang, with a micro-blog, inexplicably become a social image of the better, the two people always say crosstalk, Micro Bo is a lot of interactive, celebrity interaction, a bunch of people watching crosstalk, Real-time events, microblogging is a large number of interactive communities.

Where can the

be seen? From the microblogging and Twitter foreign scholars do comparison, foreign scholars say Twitter these big accounts are basically the various news agencies and the news agency itself set up the account, after all, the news can let everyone report, really can contact the most news or someone else's own people the most sensitive, But Sina Weibo's stuff, in fact, is the grass roots of those cold jokes or some Weibo celebrities are the biggest tuba, not those news agencies. In fact, we have been talking, Sina Weibo will certainly tell the story, must ask this friend to be a consultant, remember good should be the head of Hewlett-Packard, this is your American research, I am not Twitter, I am Facebook,facebook is more valuable than Twitter, I'm more bull than Facebook, I'm open Facebook, because Facebook's message is more like micro-mail, point-to-point, two people interactive chat content, not allow others to sit on the sidelines, in theory, chat content can not be openly, micro-blogging is born to be exposed, Weibo is a Facebook that is open to information, you tell the story of the Americans, your share price will immediately rise a lot, the essence of the most important, in fact, Weibo is a Facebook, because it is an interactive community, it also has news, our news enthusiasm is far less enthusiastic than the news discussion, and what will become? On Twitter abroad to know the news, domestic Twitter in order to know what some cattle of the news comment is what, someone called the exercise book, to comment on the news, there is no news from his there, he can comment on the news, everyone to his comments relish, Han cold are unable to suppress, Later ran to the micro-bleomycin reviews, this is an interactive community, all the news, all just to provoke the topic of the subject, not the nature of the topic, the nature of the topic is that we need to speak, this is actually our Sina Weibo features.

So what are the opportunities based on this feature? What do we say is the core of social networking? Whether you're a Weibo or not, or Facebook, or Twitter, or even the current micro-letters, past QQ, all of which is most important to use an application that provides the opportunity for everyone to play this application, weaving the biggest social network, when your social network has an application, You for him at the same time loading the second application, the third application, will become a lot, I want to load the second interaction, the third interaction, the fourth interaction is very easy. A while ago Sina hair Treasure, Cao Chao also said, micro-letter on Sina Weibo competition is still significant, many people do not understand, what can be competitive, one is micro-letter, a micro-blog, micro-Bo is the public media, micro-letter like QQ chat meaning, whether from the media point of view, or from the point of view of the chat, or from the point of view of the sharing of friends, Is the use of an application to bring a huge social network and the activity between friends, this time their goal is to attract a second, third, fourth application, they are competing for social networking, social application platform, this is what we remember to do when the wireless business, Unicom and mobile competition, Mobile cooperation is over if you can also work with Unicom to find Unicom, do not forget, first with unicom, move not to play with you, we vie for the concept of social application first portal.

This time when we are competing, we entrepreneurs have the opportunity, his contention for the first entrance means to carry more applications, this time, if there are applications Sina will welcome you, if the application of attractive, certainly do not refuse. We were with the move together, several years ago has been discussed, QQ is an operator particularly dislike an application, today is a micro-letter, more dislike. But although operators do not like, but can not be blocked, but also in their own mobile phone pre-installed QQ, because people like, if not pre-installed people do not, this is the application of the charm, rely on you to conquer, if so, the platform will treat you.

We say several different platforms, especially in China, foreign do not speak, foreign openness is not enough, this is also a good place to play, China to do social applications more promising than abroad, there are several reasons, the first reason, China's social more strong, foreign social weaker some, the second reason, Chinese social data better, This is the credit of Sina Weibo, open interactive data, foreign interactive data is not open, open data is not Lake East, the information content is much richer than Twitter, only rich content can let people more in-depth analysis, these places the data quality of Chinese social network far beyond foreign. The third reason, there is competition, because Weibo followed by a micro-letter, Tencent Weibo has dumped a micro-letter, causing even the market leadership of the enterprise, can not be taken lightly, this time the openness will be stronger, all these factors will cause us to work with the social platform, we as long as we have the strength, We'll be able to get this thing done early.

First of all, we're talking about micro-letters, which are characterized by the need for you to have a new message sent, because it is a two-way confirmation of the relationship, it is certain to be able to see, the arrival rate is much better than micro-BO, the arrival rate is good as the first user interaction, now micro-letter large idea is called CRM thinking to customer service, If I am a customer service company through the micro-letter to ensure that the arrival rate, users and I interact. and the micro-credit group is very powerful, friends and groups, in fact, it is gradually becoming more and more pressure on Weibo, especially when I am not a social celebrity, you find that you can hardly get rid of micro-blogging, you may play micro-mail, but after playing the micro-letter, send a message out of the response level, far from the top in the Micro Bo, Micro Bo Kai-fu Lee, such as celebrities send a micro-blog reply can reach tens of thousands of, in the micro-letter is impossible, because want to have tens of thousands of replies, plus million friends. Its noble feeling, must be in micro Borrie will have, Zhongxingpengyue feeling in Sina will have.

The benefits of micro-credit celebrities are not, the surface layer of people, if your fans are below 100,000, this time value is not the public effect, the value of your field, you know the people of your evaluation. If there are 1000 fans, the reaction is definitely more than micro-Bo, I originally spoke on Weibo how many people reply, in the micro-letter to speak how many people reply, not the pan celebrity is the IT community reply, this is actually a very successful micro-letter, if you need a relatively small range, high-quality words micro-letter better, need a wide range of words, Weibo is better, the value of the circle of friends and the micro-group.

Back to the summary, you do is customer service and micro-letter cooperation, we always in the market to the devil, micro-letter on the CCTV news, everywhere reported, micro-trust fund, micro-letter entrepreneurship, we always feel that the quality of micro-letter is actually inferior to micro-bo, because the core idea is called interaction, and micro-letter interaction and QQ is not essential difference, Micro-letter more to provide CRM, business and we interact, the efficiency of the business and our interaction is never equal to the efficiency of my friends interacting with my friends. The first moment you know that he is advertising, the most important feature of the social era can not direct one-on-one advertising, but word of mouth, with Word-of-mouth, your friend said a good business, This effect is much better than the merchant to tell you his own good, in fact, micro-letter can only say that the merchant said you are very good, but Weibo your friend said this special.

You want to choose a restaurant to ask the merchant to tell you that our family food is very good, or your friend said that this is good, we believe that in the next year will show that the subsequent weakness. Weibo seems to have no opportunity, many outside of the micro-blog does not understand, such as micro-BO launched micro-network, Sina itself how to do as if to let entrepreneurs do things, with Sina cooperation, a number of levels, very close to the level of contact with Sina a lot of resources, a moment to share.  Sina has a greater chance of waiting for us, Sina Weibo such a functional application of the establishment of a huge platform, and this platform accommodates a single two-way relationship, many people will say, Sina is one-way relationship quality inferior to micro-letter, that is two-way confirmed strong relationship, we found that Sina has strong Facebook attributes, one-way Covers the two-way, not to add the relationship just don't know to add to the microblog, you do not know all in the relationship, the most close friend is generally the first in the micro-bo mutual powder, we think one-way relationship and contains two-way relationship. This creates a relationship that is more comprehensive and can be seen.

Micro-letters, the head of the micro-trust, micro-trust developers, see the strong relationship, see weak relationship, from the micro-letter users, nothing to see, can only see your own good friends, your own good friends are known, in the development will have limitations, micro-blog on the relationship of better quality. Now we think that the strongest thing is that after he's built a relationship, for example, Sina only Weibo, Tencent has a variety of game platform, Pat the platform, this is an ecosystem, coupled with the micro-letter more powerful, like the original Song Dynasty and Yuan Dynasty, I need to correct a point, the media said that the Song Dynasty is very weak, In fact I do not mean that I said the Song Dynasty, because the strength too single is dangerous, the Song Dynasty has been very strong, the border with the minority war, fought for many years, has been winning, but the problem is that he did not have a horse, not to chase into the desert, no matter which minority, as long as life in the grassland, strong after the Song Dynasty border Dozen, If won, the Song Dynasty occupied the whole, if lost and returned to recuperate, no horse in the Song Dynasty anyway. So for Sina, the equivalent of you are the Song Dynasty, do not control how powerful, people today to make a micro-blog Tencent, tomorrow to make a micro-trust friends Circle, after listening to another what, until one day to take your microblog instead of, you die.

On the contrary, there is no whole ecosystem, Tencent Micro Bo lost no matter, get a friend circle, friend Circle lost again to get one, anyway, there are base camp, there are bases. So the future social network competition of ecological environment must be the ecological environment competition, if not build ecological environment must be dangerous, this time let Sina have more subjective initiative to build a complex ecological environment, in this ecological environment, according to the old Xue Barbarians, Chao is the financial background, MA is a technical background, Anything you can do yourself, this means that on Sina's relationship platform, not only Sina has been open to use, has been able to open the API, those still application layer, the biggest temptation in the next year, not the temptation of application layer, but we call the platform layer, based on Sina Weibo to do a circle, We find that many of these things are already there, what are the characteristics? Because it's often not wide, finance, the people who are concerned about finance are in all the Internet, after all, is a minority, at this time your fans only 5 million people, but now it is different, you grafted on Sina Weibo, these 500 people do things, 400 million users see, this business value is much worse, This time we think next year because one is a micro-letter competition, the other is Sina Weibo itself is doing a lot of revision. But can be disclosed to everyone, next year, Sina Open, including the support of the Asian platform will be increased a lot, we will expect that next year there will be many new platforms based on micro-blog rose up.

This is also a lot of similarities abroad, such as we all know Likin, based on the relationship between Facebook, we believe that the future based on the Sina Weibo relationship can do Facebook, can do Likin, can do dating site you based on two things, The first Sina to provide you with the relational library, Sina to provide you with what everyone has said, what everyone has done, your platform based on Sina Weibo, your space will be big up. Data privacy is more important, Dengfeng says. If you are hidden, you will not have any services, I will be all of your services based on your data, this data is unified to help us manage the data, Sina or Tencent, the future, if the data accumulated more, would become the data field in the central bank, But each sub platform accumulates data for Weibo, and Weibo sees more data.

There's also a chance on the phone that you need to be active, two social platforms, one is closed or unified, and all the user relationships exist in one of the sever of the provider, so is Tencent, and so is Facebook, and the other is not central, All of our mobile addresses are unstructured social relationships, each of our mobile phone has a friend's cell phone number, the friends of everyone's mobile phone number set together, you found that no one can escape, everyone in this network, there must be this line with you, and there is no unified storage relationship, Scattered in the presence of everyone's mobile phone, decentralized relationships how to use, foreign research in the country will sooner or later break, two ways to use, a micro-letter is also in use, micro-Bo also in use, frankly no micro-letter to do well, it and the existing large social relations, micro-letter up will let you say, should not and mobile phone number through.

Another, in turn, using mobile phone numbers to build social relationships, what people with different social relationships see, we think the two future is the same, the future must be open, because at least foreign countries have given us an example, the value of facebook2007 is soaring, and once someone asked him, Why does Facebook cost so much? You're not making money, you're burning money every year, and Facebook says that because we have all the data for so many users, that's a lot to say, and many say it's yours, and Zuckerberg says the wrong thing on TV, the user data is user, So far, Facebook's platform is not as open as Twitter, but one thing is open enough that Facebook can't say no, no matter how a third party app is going to have to import Facebook into Third-party apps. China is no good now, Sina Weibo can not be imported into the micro-letter, but must be done abroad, if you see the future evolution of the trend, not today, tomorrow also to prepare for the line, Sina Weibo ahead of the preparation, five years later, the government may require you must be unified export, can not set obstacles.

This itself has been the rivalry between the two, Facebook effect when the authors come to China, if the comparison of each social relationship, Facebook's biggest competitive pressure is Google, because after Google's Android, Android is also able to collect all the non-central mobile phone number, social data, Android, which uses mobile phone numbers, needs Facebook, and most Americans have a bigger Facebook relationship than their address book, and the future is not necessarily a mobile number, possibly something else. A friend of mine told me, can you give me his cell phone number, I talked to this person for a day, but I found that without his cell phone number, I found out that I was talking to him in a micro-letter, but you didn't save his phone number because the micro-letter is another number, and the nature of the social relationship knows who is connected to WHO and who is more than the social relationship. In the end this is the mobile phone number or QQ number, or micro-blog number, or micro-signal, that is not important, who has a relationship who has everything.

If you're bolder and braver, you're going to be a subversive entrepreneur, it can be done from the mobile phone, more difficult and more promising, this is the opportunity, on these platforms, we can do things, and we make it clear that next year, the biggest opportunity is to do on the microblogging platform on the platform, is one of the platform center, You are not to do the application, but to do the platform, carrying other people's applications, this is the biggest bright spot. Of course, you would say, no, if which day Sina card my neck what to do? Zinga had no choice, and the last stock price plummeted, which caused Facebook's share price to fall, was too strong. But I don't think it's a very likely thing on Sina Weibo, finally, the first, Sina has competition, Sina's goal and Tencent competition, do not we make money far less than with the importance of the war with Tencent, the second, Sina platform open better, mutual cooperation, not single direction of control you, is a collaborative relationship, It's not who's controlling the relationship. Especially when you do deep in the platform, have their own unique value, irreplaceable, if he does not play with you, his part of the value will disappear, his users will have defects, not the possibility of cooperation is very small, this is the greatest opportunity for cooperation.

But to take this opportunity, we think from three dimensions, what is the first dimension? We say that master two principles, a principle is the most mature fruit first pick, you in this field which internet companies have been big, and even listed, and his business model is not social in the inside, no social can be listed, you have a better social. So the blue sea looks better than the Red Sea, in fact, the Red Sea is the most attractive, in the Scarlet Sea, you kill the means of the same as each other, are cold weapons, the price must be very large, the most interesting market is not blue sea, is in the Red Sea, you have guided weapons is very good. So in fact we think that the real business is in the Red Sea, the most advanced technology, the most advanced applications, the most advanced products to subvert the original things, because this is yours.

Second, what makes you choose? is because you can have something more advanced, at this time you think, there are already listed internet companies, video, and marriage also has, the electric business has, of course, said more directly, there can be overturned, Sina's portal should also be overturned, we think, Sina has been listed for 10 years, Sina's portal above the only interaction is its advertising, the other content is not interactive, should not subvert? And like QQ, have been 10 years, is not overturned, even including search, pondering the principle of not to use the way you have to subvert someone else, the way must have been stronger than you, with a newer way to replace it, the same user needs my satisfaction way more scientific, only possible alternative, are opportunities.

The first principle is to look for opportunities, to find enough opportunities, O2O is the opportunity, far from the Red Sea, you have to grope now, really change a person's traditional behavior is particularly difficult, often 2C than 2B easy, today's movie blockbuster like Will Be blood, naturally will be moved, But if I am this industry has never used a computer, let me start with the computer, the whole industry, the other is not, impossible, 2B with the whole industry chain is very difficult. So in fact, seemingly very beautiful things, actually very far, 2C things like the Red Sea and how, but everyone accepts, just look at your level, this easier.

The second part, what is it? Why you can subvert others, must use guided weapons to beat other people's traditional weapons, if we all use traditional weapons to fight each other, certainly not the round you, others in this field bubble longer people must be more easily win, 360 dozen Baidu, search or search, no revolution, second, your profit model to imagine Baidu, Baidu has been operating for a long time, advertising platform is big enough, when an advertisement to choose which platform, the platform is more favorable than small platform, 360 bit Baidu bite, not hurt others vitality. He is a martial arts master, thin dead camel than horse, after all, is martial arts master, not so big. Because the search for this thing itself when he's up subversion is not a search, users to find information, search subversion is the directory, so the search subversion is Yahoo, Yahoo began to do is the Internet directory origin, you to the same user needs with new applications, more high-tech things to subvert the old, new, socialized algorithm, The social algorithm inside many Pagebank variant, now to people do Pagebank, can let us find out who is more important in the crowd, who has the characteristics in the crowd, this is what we must ponder, not before.

The second is the personalization algorithm, which is less developed, pagebank things in foreign countries a lot, domestic also a lot of personalized algorithms very few in the country, out of a book, the author of this book is Harvard two professors, their theory is that this is their actual example, the actual figure, through the user of the United States, Decades of research in the United States have found that interpersonal relationships are six-degree connections but three-degree effects, although we are connected, but if I connect to that person through three people, I have no effect on that person, like a stranger, the closer the impact of the influence, your one-time friend reached 50%, this influence is omnipresent, It is not your opinion that will be affected, and many of the actual things that seem to be unaffected are affected.

such as obesity, wasting your one-time friend's recent obesity, your recent increase in the likelihood of obesity by 50%, your two-degree friend when obese, your likelihood of obesity reached 25%, three-degree friends may reach 10% more, it is in accordance with this multiple decline, which means that in fact my friends have a very strong influence on me. If one of your friends is standing behind four people who have recently gained weight, you will be fat, in terms of probability, the relationship can understand the impact between people so large, the impact of doing a lot of algorithms, I found that a friend of mine has a certain attribute, this person and I was strong relationship, put his attribute 50% to me, I and Wenguang is 50% Relationship, he likes to watch horror movies, I may also like to watch horror movies, this time to provide customers with the algorithm before, is used in the principle of bi, this person accumulates enough data, the algorithm is convergent many accidental behavior do not know, so take it out, only repeat behavior to know that he has this feature, the data, The less the person's identity, the more your data is distributed through the analysis of friends, can put more friends information, so that when you know a certain degree of friend information, this person is nowhere to hide, many of his characteristics he did not know, you will know more than he himself, he would like to lie is impossible, Analyzing and judging a friend is an essential skill in the future of social age.

We used to joke that there was a celebrity in the past who told people everywhere, I'm a California tech graduate of the social age is easily punctured, analysis of his friends, if his friends did not graduate here, you can know his true identity. I am qualified to go to the Red Sea to kill others, thoroughly monopolize the Red Sea, otherwise you or cold weapon.

and business design, social business must emphasize sociality, not like before I gave you something, you are party A, I am Party B, I advertise, you see advertisement, is not, is no micro and to, formerly believed that the domain of the existence of God was occupied by science, God exists in the Big bang of that moment, provided a foundation condition, With a push, God disappears. Let me think of Sina, provides a foundation of the microblogging platform, let the celebrity in the inside fooled a bit, in fact, the other is not important, micro Bo we turned ourselves, its realization in today's active microblogging, is our own credit, we are not only in the inside to know the topic, we help Sina work, this is the best model, We often say it is the people who are IT workers especially hard, as long as you do not work, this work will stop, I used to do the same consultation, the best model is you do a thing, do not work, every month, and continue to earn money every year, this is the best, how can it be achieved? Do not work with machines, best Model A system to build up only need to add machines, no need to add people, Facebook mastered 1 billion users, employees only 3,000 people, we also to compare, China Mobile has not 1 billion users, his staff has more than 100,000 people, efficiency of the difference, this is the future, In the future, when you have a guided weapon that only needs to press the button, and even a lot of button machines help you press, you succeed.

There are several aspects of the key, one called participatory design, participation will generate content, but in any market, any one field inside, user generated content, user direct participation, are more difficult, the user does not have high enough basic quality professional quality can not do, this market is always the pyramid, 1% generated content, 90% watching lively , watching the lively also has the participation feeling to be successful, everyone has seen this scene, the street two old man chess, around so many people to see chess, this is a good model, we do business, first of all to think about how the micro Bo active, someone out of things, other people on the onlookers.

The second is called the ostentatious design, many times I am better than you, the ostentatious design is especially important in the socialization age, because if it is not the time of the socialization, the real celebrity his show is not strong, he has become famous, he is much better than us. Today is not the same, today I want to show off with the neighbors, there is a book you can read, social times, we must understand the social psychology, "Identity anxiety", Allen Derberton wrote, we are more concerned about is not whether I can become a billionaire, but the people around us, is not more than I am rich, more successful than me, more famous than I , we can not endure is not Bill Gates has a mansion, but our neighbors or my primary school classmate, with their salary than I earn 1000 yuan, this unbearable. Many people say that show off psychology in the middle of friends, friends more show off this interaction, more active, do not need to be the richest in the world, need to be in your circle of friends the richest, so that you feel satisfied.

Business design is critical, hatching a pile of products, there is time to tell you. Just now we said that the Sina weak relationship is very strong, one-way interaction includes two-way interaction, Sina media is too strong, news feed flow rate too fast, was washed away by the press, we just put forward the interactive, based on Sina Weibo to do Facebook, the friend analysis out, friend interaction put you forward, There are a lot of junk feeds on Twitter, but the junk feed is meaningful to us in two situations, a celebrity, and a friend of your particular relative, who is my friend. So this information is not rubbish to you, it depends not only on the content itself, but also on his relationship with you, which can be done.

Social music, not much to say.

The evaluation of Social catering, which has a credit problem, I said to my good friend, will be more trust, if you think of where to eat anything, the first thought is my friend can do what evaluation.

Socialization can also make predictions, if we look at the day, above we said, expected "1942" Box office 380 million, direct micro-bo screen, pay attention to time, November 9, the real release is one months later, and in fact, November 9 is still urging Liu Han hair, just send out, we know on the line in the industry, the prediction to all people know the results, must believe that the data is more reliable than our intuition, we often, some areas of expertise is credible, and all areas have specialized Long is not reliable. Scientists do business judgments beyond their own range, as most people do. So it's our intuition that there is no data. Believe that data also needs to conquer fear and greed. All of us expect that everyone in the industry was expected to be a trans-century blockbuster, with only more than 700 million of the box office, to create box-office records, they want to record, because "aftershock" is 600 million.

Second, when we talk to everyone in the industry, quantification is good, believe that the data has the idea, has the belief is the good thing, but you should choose others, Feng Xiaogang is an exception, Feng Xiaogang did not compensate, we were very nervous, how everybody all objected to us, said very easy, maverick, like jobs to do a style assertive person , it's hard.

No one will really know the conclusion, all is Mongolian, so when people say this is right, he echoed, very classic examples, he asked a lot of people in the United States were tested said, according to statistics, rural soldiers plotting urban soldiers more adaptable to urban life, do you think right? Where is the truth? The vast majority think that the rural soldiers can endure hardship. The fact is indeed the second, the city soldiers more easily adapt to the barracks life, China does not know, no test, but it means that once you have the results, you always feel right, so we are the same, the number of believers in the conditions, do not guess causation, not to think of reasons, to see relevance, do things are over, what reasons do not know, Don't need to know. Just now, the author of the book reveals how interpersonal interaction affects the genotype, and I don't know, it's the conclusion, not the reason, it's a digital believer.

We help you to do the database, to help you study, what we may be good at is research technology, we are in fact studying human nature, study social demand, we think, the social age also has the remarkable characteristic, this age is not the false socialization, originally does a game, the game person and the reality person is two person, the identity is not unified, Now real-life social, online behavior of the real social move to the line. I find that people who are skilled at the same time study people's behavior is too hard for him, we help research behavior.

To sum up, socializing is a revolutionary, groundbreaking thing, the future is bound to prove its value more than wireless, its value will be more than today we think important many things, because social is the most fundamental attribute of people, has been overlooked to a property, Maslow's theory of the lowest layer called security, to survive, have food to eat, In fact, social rooted in human security attributes, if there is no social, people are insecure, people are not live. We find that people are called super social animals, there is also a book called "Super Collaborators", people are people with a super cooperative nature, we particularly thank Sina Weibo gave us the opportunity to cooperate in nature, Micro Bo anti-trafficking, free lunch, a lot of public assistance, this nature rooted in our hearts, The point of stimulating excitement in his contented brain, is and opium is the same place, so why Lei Feng is willing to help others, because and drugs as happy, we hope that these things can be spread, can be achieved, we feel the most beautiful thing, when you go to do one thing, can subvert the tradition, but also make money, And make the world a better place, it was a wonderful thing, and there was a precedent, one of Facebook's founders, but left Facebook in 2007, and for his greater good, he went to help elect Obama, because of his efforts, Obama entered the White House, a magazine, Adding a line of words called Obama into the White House, he did a shocking thing, a few days ago with a man married, subversion of our ideas, let the world a better place.

We ask the deputy general manager of Sina Weibo division to give us a specific talk about the opening of Sina Weibo, next year, some opportunities for development.

(Responsible editor: The good of the Legacy)