Wang Yuzhang: Webmaster Do the way of making money for CPS discussion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I have a small traffic site, also on the hundreds of IP, but to do the original purpose of the site is to make money, the form of the site is called the garbage station, want to attract businesses to advertise is not possible, then advertising league bar, do the CPC's comparison fire, but hundreds of of the station to do the CPC not only 20 dollars a day to earn, Even click on the higher unit price of the GG Alliance, it is also difficult. As a CPA, some alliances will be deducted, of course, there are some of the middleman. Do CPM, window flying, too affect the user experience, although it is a garbage station, can not have too much window, even if the user does not resent, not how long, will be the search engine will be the right or even K station.

Believe that read the above paragraph of text, you must have had similar distress. So how do we make money? This problem is a bit big, of course, different types of Web sites, different flow of the site is to choose their own advertising, or even a variety of advertising collocation, even the location of choice, will have different results.

Perhaps you will find that the above text, but did not mention CPS, this form of advertising is somewhat special, this form can be divided into several ways, such as Taobao Guest, independent alliance (such as where the customer prudential Products), game league (such as JJ Competition). Taobao customers by selling Taobao products, the merchant pays the promotion personnel a certain proportion Commission, the Commission 5%~35% to be different; every customer sincerity Product website Alliance is the official development operation of a website alliance, each small and medium website through hangs van the advertisement to earn the Commission, the Commission is about 15%; In addition, there is the JJ game League, Website main promotion game, the player registers and recharge after can get Commission, commission ratio is 50%, still very rich, and profit is divided into a period of 1 years. As we all know, the Internet is the most profitable game industry, so many stationmaster in this industry began to pick gold.

First of all, said Taobao, many people may say, Taobao customers do not make money, yes, maybe you did not make money, but the people who make money, I know a few friends is Taobao customers super players. Many times we do not make money, not Taobao customer is not good, but we do not choose the right method, did not do a good job of promotion. There are some people do not have a website, also Taobao guests do, this may not you know it.

Taobao customer's usual practice is, from the Internet to find a set or buy a set of source code, get a space and domain name, will be launched on the website, and then by doing some SEO optimization, to other forums to promote articles, to attract users to the site, the final part of the user to form a purchase This Taobao guest program seems to be a bit flooded, most of the site style almost exactly the same. It's hard to make a brand. But such a website appropriate promotion, also can give us these stationmaster earn a little pocket money. Do not have the website how to promote Taobao guest to make money? Taobao guest promoter in the background can get the promotion of merchandise links, as long as this link to achieve the purchase will have a commission. This kind of person often mixes is the SNS community, they write articles to promote products, such as the introduction of related products, knowledge sharing, product efficiency and other similar readability of the article, the key words in the article will be set to promote the connection, read the article on the product needs of people will be led into the promotion of products, the final form of purchase. SNS for the promotion of the platform, because SNS suitable for transmission, but also to form a share and reprint, links will not be eliminated, a good article is shared hundreds of times is very easy. Such stationmaster also can very easy monthly income thousands of. In this way to make money Taobao customers should treat themselves as a shopping guide, should tell our readers what the effect of this product, who is suitable for? Tell you why to buy use. Many of us do Taobao customers are not the law, hard to promote, one months or even no hundreds of yuan accounted for. I think a few of the core Taobao customers are shopping guide articles, product Commission ratio, product familiarity, the user's degree of recognition.

In addition to the emphasis is the game website Alliance, we see most of the site is doing CPM window, so many also began to follow the window to do, but, although the window is the game in the league is the most not to make money a way, I will give you calculate, 1000IP window to 60 yuan (this is already very high) to calculate, 1W of traffic is 600 yuan, if you do CPA, a registration according to 2.5 yuan calculation, registered conversion rate according to 3%, 1W of traffic, converted into 300 registration, 300*2.5=750 yuan, if the PV high, the advertising exposure rate is greater, registered users will be more. So the window is not the first choice for the webmaster, especially the small flow of the webmaster preferred. Game website Federation also has a CPS, through the promotion of generated players recharge, you can get commission. Some people say that this way to make money more difficult, the first is to need user line Click Ads, the second is registered, and then play, a short time to recharge. There is a certain truth, there are many links, also give us a lot of doubts, it is precisely because of this, many game website Alliance also increased the commission rate, extended the profit-sharing cycle, as I understand the JJ Game website Federation (QQ Group: 81907243) Commission on the 50%, is now a year's profit cycle, Small and medium web site if not too high traffic, do other ways of advertising can not make much money, I personally suggest or do a CPS, this way targeted, accurate users, players recharge ratio is also high, at present, I also in learning and experimental Game CPS Alliance promotion, 50% Commission ratio is really tempting, The key is that the website user group and the advertisement audience tallies the degree to be high.

So what kind of station and game class site users high degree of coincidence? The first is the novel station, many game plots are from some novel adaptation, reading science fiction, war class and other novel people also prefer to play similar games, this part of the crowd is mostly otaku girls. The second category is the local station, the local site to the main life and leisure, but also coincide with the game user groups. The third category is the small game station. This is no doubt that 4399 is to do so, through small games for other online products to import users. And then there are animation class website, film, friends, download stations, classified information, entertainment jokes and so on, such sites, even if the flow is not high, but with the game station users overlap high, do CPS effect will be very good, of course, traffic high station, income will be very expensive.

Let me give you an example, I have done an experiment, specifically for JJ game to promote Mahjong games, of course, I do is CPS, in order to be able to achieve the highest user overlap, I specialize in a professional Mahjong blog, to maintain a daily update of about 3 articles, the prophase also did some optimization, in one months time, Will flow to do 100 or so, not high, in the beginning is put on the CPS ads, at the beginning, there is not much registration, then the flow up, conversion rate is high, I sent the article is very readable, but also very professional, attracted a lot of senior players to see, thus guiding their registration, but also in the formation of their recharge, began to bring me income.

Now the website Alliance middleman does not have many CPS, even if has, they in order to control the profit cost, The Advertiser's commission proportion also generally does not exceed 40%, therefore still many companies choose oneself to operate the website Alliance, especially the game company. So whether it is to do Taobao customers or do ordinary CPS must pay attention to methods, not to make money, but we did not find the most profitable shortcut. Friends with the same interests can add me qq:503400698 or QQ group: 81907243, we discuss how to do a good CPS. (Wang Yuzhang/wen/blue Beacon/www.7yuezhang.com)