Wang's billion-dollar gamble, how the electrical business road to come over

[summary] Wanda Electric Business executives frequently change or originate from Wanda as a traditional enterprise in the Internet field of the adaptation.

Wanda, which continues to experience turmoil, is undergoing a new round of shuffling. Tencent Science and Technology today learned that Wanda Electric business has appointed a new management layer, of which, the original Jiapin network COO Donze will be identified as CEO, the former senior vice president Gaoxiapinghu as COO, the former United States New Egg network in the Los Angeles area CIO Cao Dajun as CTO. This means that the new round of Wanda Electric Business Management appointment adjustment completed.

Tencent technology through the review of Wanda Electric business development process to see China's richest man Wang "electric Business Road" is how to come.

1. "Wang and Ma Yun (Micro Bo) billion to gamble"

December 12, 2012, Wanda chairman Wang and Alibaba board chairman Ma Yun jointly received 2012 "CCTV China economic figures". The two people at the awards site around the topic of electricity debate, but also for 10 years after the electricity dealers in the retail market share can set up billion gambling.

2, "million people recruitment"

Set up after three days of gambling, Wanda has thrown out million recruitment plan: Total plan recruit million people, general manager annual salary 2 million, technical department general manager annual salary 1.1 million, chief engineer 900,000 ... Wanda commissioned almost all headhunting companies looking for the general manager of the electric business, its high-profile foray into the electric business, is regarded as the most ambitious of the traditional enterprise electric business, and its high pay to dig the horn also stirred the electric business industry nerves. Wanda interviewed dozens of general manager of Electric power, but in fact many of them are experience in mining and selling, which does not meet the demand of Wanda O2O.

3. "Yi Yitao to join Wanda Electric Dealer"

Alibaba, the former senior director of international Trading technology Yi Yitao in December 2012 to join Wanda Electric business, but in fact, the technical background of Yi Yitao is not a Wanda electric business in charge of the ideal. It is said that Wanda's vice president of human Resources has revealed that the CEO of Wanda Electric Business has two requirements: one is 40 years old-45 years old. Too young to communicate equally with other subsidiaries. Second, the need for successful experience, the management of tens of billions of annual income companies-but the fact is very bony, in line with these two conditions are only Ma and Liu (Weibo).

4, "Wanda Electric Corps team Formation"

Yi Yitao as the CEO of Wanda Electric, in addition to the most important thing: with Wang boss and group executives communicate strategic direction and tactical play, is hiring, looking for the internet and the electric circle of people, to the end of 2013, probably recruit Graid people. According to people familiar with the matter, Wanda Electric business was formed in May 2012, when the team was only more than 10 people.

5. "Wanda IT department took over the Wanda Electric Business"

The team made a lot of plans, but all of them are to build a website, do a mobile app such as pure Internet thinking, are Wang vetoed. by August or September 2013, they still did not come up with a solution for Wanda's electricity business. At this time, Wanda it executive Zhu War on the temporary takeover of Wanda Electric Quotient, and get over a group of original Wanda do information technology people. Many Wanda Electric business team members have left, but Yi Yitao also insisted on promoting the development of Wanda Electric business.

6. "Determination of the O2O model"

Zhu War war with a bunch of people began to study Wanda's electrical business to do, the need for a huge investment, and due to the cat and the East Beijing advantage Obvious. And Wanda has more than 2 billion times a year of traffic, the line of the flow of customer unit price, conversion rate than on the line of the O2O, so they finally decided not to do business, and do it. After 8 months of repeated demonstrations and comparisons of various programmes, there was a gradual consensus within the interior. "Big member, Big Data" is Wanda O2O's strategic direction and transformation core.

7. "Big member, Big Data" project core system

To make "big member" and "Big data" is not so easy, not only the mature membership marketing methodology, but also the use of available CRM software, more need to understand the operation team members marketing. Wanda began the tender work of the core system of "big member, Big Data" project. Compared to IBM, Oracle, Siemens Lidofu and other multinational giants, Booth online, the local small company won the trust of Wanda, stand out.

8. "Wanda Electric Dealer's debut"

September 2013, Wanda Electric Business in Wanda's annual meeting on the first public debut, and its business model for the first time external public-"through the line online through the way (O2O), to create an intelligent operating platform." Despite the determination of the O2O model, the final product form of Wanda Electric is still not surface. From the public information of Wanda, Wanda Electric Dealer's debut and the previous Wang "smart square" concept is not "stunning" place.

9. "Wan Hui Network and app online"

On the evening of December 12, 2013, "Wan Hui Net" (wanhui.cn) and app run the same time trial operation at night. Wan Hui network positioning for the O2O mode, do not provide in-kind goods purchase, more like the shopping mall under the line, the first down with only four cities in the 6 line Wanda Plaza through. Wan Hui Network provides services including business information, Plaza activities, merchandise Shopping guide, discount and so on.

10. "Wan Hui App"

Wanda launched the mobile phone client "million sinks", in addition to realize the function of Wan Hui, but also to provide users with businesses, find parking spaces, sweep square and other intelligent services. Has the insider discloses, with million sinks the Net PC Edition compares, this app is Wanda Electric Trader's development focal point. Wanda hope that through the app sticky members, really get through the line and offline, but also intends to open Wanda Plaza, the original Big Star and Wanda movie two independent app, to achieve the complementarity of the various industries. To this end, Wanda in the country to upgrade the free Wi-Fi services.

11. "Wang: Wan Hui Network is playing a big data"

Wan Hui online three days after the line, Wang, said in an interview, "Return point, lottery and other means is only Wanda electric merchants attract members of the method, Wanda Electric business is the real core of large member data." "What Wanda has to do is to convert the passenger traffic as much as possible into a member." Wang said that Wanda's goal is 3-5 years to achieve more than 100 million members, the establishment of membership system, with modern mobile terminals and other advanced technology, the number of members consumption, quotas, preferences and so on to establish and master, and then based on large data to make analysis.

12. "Yi Yitao Separation"

Last June, rumors of Yi Yitao's departure were heard. Although Wanda denies it, the regulator has not seen any Yi Yitao in public appearances since then. In the public speaking of the Wanda Electric business, Wang personally came forward. At the end of March, Gong officially said goodbye to Wanda, and his micro-blogging credentials have been revised to "the former general manager of Wanda Electronic Commerce company". According to Gong, 2 months after the internet line, Wanda Plaza has significantly increased sales. At present Wanda O2O's application has been extended to 20多家万 Plaza, this year will be extended to all Wanda Plaza.

13. "New CEO Donze"

The new CEO, Donze, was officially on March 31. It is said that the people will be brought to the war with Zhu War preparedness to return to the original department, and Yi Yitao recruitment is faced with two choices: one is retained or transferred to Wanda other departments, the other is replaced by the new people away. Donzezen set up a luxury electric goods network, and has served as the CEO of Miao Network.

14. "Wanda Electric Business and the Beijing-East start series of cooperation"

May, Wanda Electric Business announced the launch of a series of cooperative activities with Jingdong. May 28 to June 2 of the "0 yuan play turn Wanda Open the ultimate experience" activity, is the first time the two sides launched a large-scale joint marketing campaign. According to industry analysis, Jingdong and Wanda This cooperation is not around a single project, but the integration of both resources, from marketing, supply chain, large data platform, financial and other chain to achieve complementary advantages and docking.

15. "Wisdom Square" gradually formed

June 26, "Kunming Wanda Plaza POS Integration-Wisdom Square Cooperation Conference" held. Kunming Wanda Plaza set up POS integration Cashier system, in the operation and management of a comprehensive collection of various consumer information, through Wanda's large Data Application analysis system (that is, million Da Huiyun and O2O System), to provide business guidance for merchants. At the same time realize the Wanda Square member management System Foundation, through the member management and the consumer integral redemption, intends to promote Kunming Wanda Plaza passenger flow and customer loyalty.

16. "Mahaiping (micro-bo) separation"

July 4 News, Wanda Electric Business COO Mahaiping has chosen to leave business, Mahaiping won tens of millions of investment, will choose to venture in the O2O industry. This is another senior executive after Yi Yitao's resignation. Mahaiping's predecessor, the former Wanda Electric Business COO Liu Sijun also joined Wanda Electric business not long time, the choice of separation. Industry insiders pointed out that the frequent changes in Wanda Electric quotient is due to Wanda as a traditional enterprise in the field of Internet is not adapt.