News and Technology September 18-22nd, 2012 China International Information and Communication exhibition held in Beijing, the conference will be "intellectual change in the ICT industry: Create a new era of application and service" as the theme, Invited the Baiyu industry elite for the next generation of information and communication technology and mobile Internet to lead the new changes in the communications industry, such as the hot topics of in-depth discussion. News and science and technology to the General Assembly conducted a full report. Appropriate search technology CEO Wangxi delivered a keynote speech.
Appropriate search technology CEO Wangxi
Wangxi in the speech, said that the mobile internet has given us all the grassroots, especially our grassroots entrepreneurs have an unprecedented opportunity, mobile search is the same, a basket is unable to frame the world, mobile Internet from the current point of view, it is difficult to have a big-type overwhelming monopoly.
The following is a transcript of Wangxi speech:
Wangxi: Hello everyone, I share with you a long time in the mobile internet exploration and struggle experience. The mobile internet has been the focus of attention in the past two years, the industry has been in fact for many years, if from the time, it has been 13 years, just the time I entered. The first wave of mobile Internet development, we can see the operator-led trajectory, including China Mobile, Chinese Unicom (600050, shares bar), China Telecom, are learning Japan's "Love the End" mode to create a platform-like service. This upsurge in the operator-led approach, fast to the decline of the situation. Since we say that the Internet, since it is to do the internet on the mobile phone, we must uphold the concept of openness, information diversity, user diversity, many are free. This pattern, continuous evolution, even until 45 ago, we can see the real mobile Internet, today, the predecessor of Mobile Internet is a LAN, operators mainly to operator control as the core, to the operator to pay for the core of the LAN.
But any time, any big opportunity must be produced in the transformation, it is because there is such a mobile internet, mobile internet will be more bright in the future, all of our industry talking about is not only a three-acre, talking about their larger future. Both operators, equipment providers and service providers, as well as all netizens friends, will be included.
Let me first introduce the predecessor of Mobile Internet, but also want to reflect the future of mobile internet today. My topic is the change of the search, but the search is just objectively and fairly to the characteristics of mobile Internet, so that our mobile phone users, more convenient search only this, if not talk about the future trend of mobile internet, talk about search is impossible to talk about.
First of all, the state of the search, some time ago some companies, 360 to Baidu carried out a number of attacks on the market, very interesting. Baidu also carried out the countermeasures, also make a bigger. I think this is a very interesting thing, the traditional Internet sites, both the Internet and the mobile internet have been challenged, this is my prediction of the outcome. Baidu loses 10% to 15% of its market share, which is taken by 360 because it controls the front end. "Small white" user is not a sense of brand ownership, they will be 360 absorption, this is the power to control the front end, this Baidu friend looked unhappy, but from 60% to 50%, this may be the future trend.
Come back to see the mobile Internet, the mobile Internet is facing the same opportunities and challenges, mobile Internet is now at what stage? Just now, we have to look to the future, mobile internet on the eve of the explosion, now say how hot the mobile Internet is useless, the mobile Internet is very strong in the future of explosion, the mobile internet can change you. Nothing can change you, that thing has no explosive power.
First of all, on the scale, the handheld terminal has become China's first Internet terminal, now that the number of people in China with PCs, how many people use mobile phones, the latest China Internet Center report, China's handheld terminal users for the first time than the Internet PC Internet users, this is a revolutionary landmark, This day has been waiting for 13 years. We have never come to see the next generation, do not say that the next generation from the first, 85, to ask him to the Internet, the meaning of the response is no longer a PC, now said the Internet? They will respond to the PC online, the first reaction of the generation of mobile phones, now 00 after the use of mobile phones.
In other words, our PC generation will be out, this is the big future.
A clear case, this is the data to speak, China's global PC shipments average growth rate has fallen to 7.1%, the previous highest is dozens of growth, mobile terminals in shipments per year up to 50% growth rate in the increase, the two contrast, who will be more bright future, this is the number of simple aspects. China has 1 billion of mobile phone users, how many PC users in China, is more than 300 million, 10 minus three equals seven, calculate the potential of the future. Many terminals have a certain function of the internet but not strong enough, a new wave of the upsurge of the smart machine, the whole will find a lot of people on the Internet will use mobile phones, whether it is the city to do the most high-end white-collar workers, or in remote areas of farmers are using smartphones.
The future changes in human behavior, human behavior, a social organization, not because they think the world will change, it will die miserably. But mobile internet people can feel in daily life, in a comprehensive change of their lives, mobile phone appears that moment on the overall change of people's lives, whether to get up or go to bed, the mobile phone must be at the bedside, a lot of people are like this. What are you looking at? Watch TV, watch a computer, see a wife? No, it's a cell phone.
Daily life, access to information in the process, in a very urgent situation, will not open the PC, or to take out pad Internet, a lot of cases is out of the phone. This is the power of mobile internet, what is more, this is a mobile internet to the world's largest contribution to change the organization structure of society, information transmission, the original internet and television is a typical mode of delivery, television on TV, we see what, the Internet to say what we believe. But the homepage of Sina of the Internet cannot see a person say what thing, what thing, the mobile internet changes, the way that the organization that moves Internet information is consumer-to-consumer. This is revolutionary, the social organization structure is very big change, can the first time Beijing where the patriotic movement, we also know which people to the Qingdao 4S store burned.
Our message from now on, our vision has been extended to a very distant future, who is this provider? Is it processed information? This is the real response of netizens. Recently micro-Borrie said very interesting words, micro-blog to see a day, watching the news network to see two weeks to repair the scars of the heart, mobile Internet in the change of all the structure of social organizations, including micro-letters, the way of communication has changed. Now the depth of the micro-letter users rarely send text messages, or even call the impulse is gone. What do some people think he's doing? How does he get a walkie-talkie?
This change, the power of mobile internet will surpass the Internet, over television, is everyone's terminal, is everyone's information terminal, is free to express their intentions of the terminal.
Mobile Internet features, if you are going to practice, or want to keep up with this wave of new it tide is not eliminated, then its characteristics are fragmented, very fragmented, not into a system, scale, including the front-end is very fragmented. The second is to live, with all aspects of life fully integrated into, now is not you in control of mobile phones, to some extent, is the mobile phone in control of you, your obsessive-compulsive disorder, our mobile phone users have more or less obsessive-compulsive disorder, chatting with others when to take a mobile phone to see, the phone did not ring to see what? Just want to play. This is the typical symbol of mobile phone control, around a lot of people are mobile phone control, eating, talking to strangers when suddenly a very embarrassing scene appeared to take out the phone to see two, is it true to see? Embarrassing scenes to ease the use of mobile phone tools, typical of life, which is very powerful force.
The computer controls you, you control the computer? No computer control you, mobile phone is in control of you, this is a very serious aspect of life.
The last is entertainment, which is a very obvious trend that is now being seen. What is entertainment? On the other hand, the future of mobile phone terminals will be more and more strong, more and more strong, why is more and more strong? Now, in part, the need for fast entertainment consumption around us is fully assembled on the phone. Look at the iphone. The iphone appears to be the life of Nokia, MP3 's life and so on, the iphone has been very good, in the mobile process is integrated. So the handheld terminal will integrate the fast-food entertainment together, we listen to MP3, are all using mobile phone to listen to our camera, usually nothing with two? In this case, when traveling, life is assembled on the phone, music, entertainment, video. This is the most fast-food entertainment, usually with our mobile terminals will be collected collected, digital cameras, the next era will face great challenges. This is revolutionary, is the entertainment characteristics of a net, so that the future of mobile Internet These characteristics will find a lot of interesting phenomena.
Including our users do the survey, if it is to give you a week of time not to eat, or not cell phone? I think it's strange that there are more than 80% meals to use mobile phones. But the data is still a little skeptical, so the mobile Internet is not a simple or handheld terminal is not a simple internet carrier, it is a part of the body, it is the function of strengthening, the extension of human organs is right. So the future to mobile phone as a carrier can produce a lot of industrial health industry chain, information monitoring industry chain, here is a huge industry.
It is because of such a big future, mobile search in the mobile internet pattern will be further highlighted, in the face of so many needs, everyone is confused, so that the search, social networking is currently the first major application, the application and the Internet information mainly produced changes to meet people's life, entertainment, fragmentation of the demand, We say that mobile search and Internet search are two things, we provide users with more than just information is more services.
We think that the mobile internet has given us all the roots, in particular, our grassroots entrepreneurs have an unprecedented opportunity, mobile search is the same, a basket is unable to frame the world, mobile Internet from now on, it is difficult to have a giant-style overwhelming monopoly, because the front end is too broken, For example, the mobile phone in general will be more than 20 30 applications, each application represents a portal, the Internet is not the same, the internet to occupy the entrance, all the Internet Internet access is the first time to open the browser. Once a Web site plays a strong role in the front-end compression will appear a monopoly. But mobile internet is not, a company is no more than 20, the current pattern of PC Internet is all the big pc Internet size giants, only one to get the next ten years mobile Internet tickets, the others do not, they if the next mobile era does not face or is not a recruit, You see the so-called size of the Giants, many will be eliminated, ten years later will not mention it, then the only one is Tencent, the current mobile internet only micro-letter took the next ten years tickets.
The fact is that the team of 16 of us can do a fine job.
Mobile Internet so large fragmentation, it is how the rules forward it? For the first time in 07, I appealed to all of you in public, because I started my business for three years, only research and development, 07 for the first time to call everyone into the mobile internet, I call more is the rule order problem, all the Internet competition, the current my summary is the law of the jungle, the others crowded, crushed to death as the core of the law, it is very cruel. In this new era of mobile internet, I think the internet tradition of the jungle law should be changed, should be open, it should be fair, a total win. No one dares to say that in the position of eldest brother, all parties in the industry should hold their own roles and hold their own best interests.
For example, operators should be pleased to do pipeline to do intelligent pipeline, this is very lucrative AH. Equipment manufacturers are also, as soon as possible to introduce better match this era of equipment, so that our bandwidth to run better, now basically mobile internet facing the biggest difficulty is not enough bandwidth, is completely run. For example, mobile phone manufacturers do not want everyone to do services, you should be more and professional application service providers together to do, service providers are not everyone is very good to do services, millet is also a hardware manufacturer, the function of the service is also desalination. Everyone only do their own good place, we should be more cooperation, only so mobile internet to see 10 years will really rise, can become China beyond the PC Internet is very important to the backbone of the industry.
I hope to see the big bang of the mobile internet in my lifetime. In fact, China has missed a lot of opportunities, such as the United States before they get up, there is a full opportunity to do very high, so I do not want to regret the continuation, I hope that five years after the development of mobile Internet more than the United States and Japan, China has a full market potential, As long as we work together to move the internet can really become a net, can really do something for China, thank you!