Web Analytics Method Series--analyzing page block value

How to maximize the value of the page on the top of the sheet metal, is the topic that every website designer cares about most.

User-focused page length and width are limited. Width from needless to say, the general site will be based on their own site to the maximum user base of the hardware conditions to set the length, although there is no limit, but few users have the patience to read too long pages.

This limited area is equivalent to a supermarket, page content is equivalent to goods, the supermarket to decide how to place the goods, you need to know the value of each category of goods can bring, and then integrated and coordinated placement, so that the overall benefit maximization.

When measuring the value of a commodity, supermarkets do not measure one thing at a time, but they weigh a type of commodity as an arrangement. In http://www.aliyun.com/zixun/aggregation/18427.html "> Web content design process, the content of the same topic will often be displayed as a block of the way on the page, such as the home page of the Chinese site" Sellers instant supply ", Small commodity Home "jewelry mixed batch" and so on. The value of this block is the value of the "one type of commodity" that the site operator or designer needs to know.

Figure 1

So how do you compute the value of a chunk?

This block is a collection of n links, so there are many ways to compute it.

We can calculate the value of each link and then accumulate the merge. However, whether it is a block-by-piece collation or calculation, will be a tedious and repetitive work; Moreover, the operation of colleagues at any time may change the link, whether it is to monitor or require the operation of colleagues to cooperate with the notice, is not a better way to deal with.

In addition, the same URL can not only appear on different pages, can also appear on the same page more than two times, will give the designated block monitoring caused a lot of interference.

Before read an article, need to test the flow of an ocean current, the tester at the source of a large number of corrosion-resistant resin particles, so that particles can flow with the flow, in other locations to monitor, you will know where the flow. A page, relative to the number of pages visited by users, exaggerated point that the equivalent of a stream in the sea, to more accurately follow access to a page of the user path, you need to observe the "flow" in the need to add resin particles such as labeling-label.

Currently used in the way of tagging is usually for a link, n linked to the collection, one by one, so that the work pressure added to the operation or front-end development. If you use a script in the HTML code to automatically label all the links in the block with the suffix, there is also a problem: the ranking of the search engine will have an impact. If there are different URLs pointing to the same page, then the search engine may degrade the rankings, causing a negative effect on the page.

To avoid these problems, we used the method is that the front-end with a JS script, so that it can achieve this effect: when the user set off the block link, will be automatically tagged at the end of the URL. Each time you need to make a label, the front end only needs to do a simple configuration on the block Div.

In this way, the Apache log is added to the tag, and the sample we analyze has the unique label we need. After the analysis work, you can refer to the Web site log Analysis Method series one: focused analysis. Based on this method, we can easily calculate the behavior pattern after this, tracking the contribution of the block to the important access behavior, so as to calculate the value of the block.

There is a less impact on the page, the label should not be labeled after the URL address, but to play back to the server, according to the time, in the Data Warehouse to do association processing, but the analysis cost is high.

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