Web Analytics Tools Practice Guide Promotion Transformation Inducement

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

3. What are the pages that contribute to transformation?

The so-called transformation of the page refers to the completion of the final transformation of the user, or into the transformation phase of the user, before the pages visited, find out these pages, optimization will help improve the final conversion rate.

⇒ For example, in the "transformation contribution" function, you can easily get which pages contribute to user transformation.

Analysis of the transformation of the page can be divided into the following 3 steps:

1. Identify the pages that contribute to the transformation

2. Optimize the page to promote transformation

3. Attract more traffic to the conversion page

⇒ uses the reverse path analysis diagram of the parse (see all the source routes for the payment complete page), and it's easy to find these pages.

(1) Identify the pages that contribute to the transformation

Add links to the conversion process in more pages, and you need to lock the pages from which the user has reached the conversion page, or the start page of the transformation process.

(2) Improving the page to facilitate transformation

After we have found the pages that have contributed to the transformation, we want to optimize the user availability and links of these pages in order to allow more users to jump to the conversion page or the conversion process page. To achieve this optimization, the use of the CAG function of the dimension is very effective. Using CAG, you can know which link in the page is often clicked, providing pointers for optimizing the page layout.

(3) Increase the inflow of these pages

Next, we want to increase the flow of the conversion page. There are 2 ways to increase traffic:

(a) Add links to high PV pages;

b Analysis of user behavior characteristics, in line with the transformation behavior characteristics of the page to attract users to facilitate the transformation of the page navigation design.

The latter needs to analyze each of the target users individually, and understand their expectations and then design the navigation more effectively.

4. More attention to failed access paths

When making a website, often design the page navigation according to the designer's expectation, but often the idea of the designer and the user's idea is different. So when the website is online, you should use the Web Analytics tool to verify that the user is browsing the site in accordance with our prior assumptions.

At this point, I'm not going to focus on the users we're looking for, but rather on the people who aren't browsing the way we envision them, the so-called "unsuccessful path."

How can these users be able to browse the site in accordance with our vision? Or how can the user's behavior be linked to transformation? It is important to analyze and improve with this view.

on how to promote the transformation of the induction of the series of discussions here, we have no questions or practical experience, welcome to our website Analysis QQ Group (Group No.: 229656963) in the discussion, advice!

(Copyright GUI Lin website Analysis blog All, welcome to reprint, but reprint please specify the source.)

Related reading:

Web Analytics Tools Practice Guide Promotion Transformation Inducement Force (i)

Web Analytics Tools Practice Guide Promotion Transformation Inducement