Web site All the reasons for the decline in optimization rankings

Summary: The site keyword ranking, is often the webmaster and the customer most concerned about things, so the webmaster work around the clock, the face of the search engine at all times cautious, but despite so careful, or often encounter site keyword inexplicably underground

Site keyword ranking, is often the webmaster and customers most concerned about things, so the webmaster day and night hard work, the face of search engine at all times cautious, but although so careful, or often encountered site keyword inexplicably dropped, the following engaged in PHP outsourcing I will give you a brief analysis of the webmaster, Site all when optimization, ranking the reason for the decline:

Reason one: Friendship link influence

Links can be said to be the most likely to affect the site ranking factors, site in order to get a good ranking needs to exchange about 30 of the friendship link, and for a new station, the early friendship links are often some quality is not high links, it is easy to have problems, once the Friendship link site appears: Open, down right, by K and other phenomena, Will affect the main station, the impact of the response to the site, is generally the instruction "domain" home is not the first position, if in the second, whether or not to be down right, you need to combine the keyword ranking to conclude. With the "domain" is not normal, the rankings will be a large area of decline, the first is the long tail, the next is the target keyword, more serious will affect the site's inclusion reduction. Often the result is that a large area of the keyword is not directly found.

Reason two: page ranking influence

The impact of the decline in the ranking of the page is a relatively common phenomenon, the general page from each information platform site, these information platform sites generally have a high weight, when a relevant information by the search engine, because the high weight will be in a short time to get a good ranking, So once a large number of such information occupies the rankings will make their site should occupy the position is squeezed down, the ranking naturally fell. Therefore, the classification information platform is not only the place of the chain, but also the promotion and flow of the garden.

Many stationmaster may ask, these classified information occupies rank after, so our rank is not difficult to do? In fact, we see a keyword to optimize the degree of difficulty, often will look at the top three page rankings, is the page or home, in fact, that is the truth, such an internal page, although able to get a quick ranking, But for a professional website, it is only temporary, a few times update, will make these pages disappear.

Reason 3:100 degree product influence

We all know that in the Baidu search engine, it will give a certain high weight with their products, such as Baidu know, Baidu Encyclopedia, and so on, due to Baidu Encyclopedia and Baidu Library audit strict, as well as limit the number of related, so the general Baidu product impact from Baidu know, webmaster use Baidu know, Will do a lot of relevant keywords to ask questions, so that some information to occupy rankings, which will also make the site rankings decline.

Baidu knows the impact ranking, in fact, and the classification of information content, and the impact of this ranking is also a short time, also will decline over time, because this is a fixed not update the page, however, in Baidu products, Baidu Bar is different, its content will be updated, therefore, Once the relevant key words ranked by Baidu posted, want to compete for its position relatively still has certain difficulty.

Reason 4:100 degree update effect

There's usually a big update in a week, and in a week sometimes there will be occasional small fluctuations, general this irregular update belongs to the new Baidu algorithm test, updated before and after, will appear the site keyword ranking changes, different sites its impact is different. In the event of a change in the time of the normal update, generally through the site of various data changes can be analyzed, if it is in the abnormal update time adjustment, so we need to observe some sites, when an algorithm is integrated into the various negative effects, sometimes in a short period of time to be restored. In the past, we have seen, the first two pages are all Baidu know the situation, also saw the site keyword ranking in four or five hours repeatedly jumping phenomenon, these are due to the Baidu update instability caused, especially the new algorithm is integrated, technical improvement.

Webmaster in the face of Baidu Update, ranking changes, general needs, such as updates, a day or two later, can finally be final on their website keyword ranking under the conclusion, otherwise it is very easy to be updated to affect the mood.

V: Other factors influence

Other factors are more common is the Web server problem, Web server impact from the same server other sites, some sites innocent ranking disappeared, in search of reasons, found from the binding on the same server on the other site was penalized, such as a server site appears gray industry, Causing the entire server to be penalized. In addition, the quality of the server will affect the opening speed of the site, the faster the opening speed, the higher the user experience, so that the keyword is easier to get a good ranking. In addition, such as the site was reported, the site Bei case, site jump, opponents, such as the site beyond, will affect the ranking of keywords change.

Site rankings fall on exactly which one of the reasons, this requires us to the actual situation of the site, seriously looking for, one by one control, different stations, the problem will be different, only to find the reason, can be "the right remedy" to solve the problem of decline in the rankings.