Web site construction, optimization and ranking of the 10 misunderstandings

It is normal for websites to rise in rankings in search engines. Many owners in the treatment of this matter, in analyzing its causes, it is easy to go into some errors, once the site ranking dropped, they began to recall the past two days what changes have been made to the site, and firmly believe that the recent changes are the site The reason for the decline in rankings. If the site two days ago replaced the server, website ranking dropped a few days, immediately think that the replacement server has an impact on the site rankings, but in fact the reason is not because you replaced the server, but because the new server is unstable, resulting in Website access speed decreased, often open up and so on. Therefore, the reason is not to replace the server this action, but rather the new server itself, if the new service stable and normal, it will not affect the site's ranking. Website owners in the construction, optimization and ranking, we must go out of these errors, or you may make the more optimization and rankings, the more confused.

1. Foreign space and domestic space have an impact on the site ranking, placed on the foreign server site than on the domestic server site ranking worse.

This argument is not right, search engine if Baidu, overseas sites without discrimination. Just say, because some countries laws and regulations and other factors, if ordinary users can not access the site, then search engines like Baidu may also not visit.

2. When a site on the same IP is punished, other sites with the same IP will be subject to harassment and penalties.

This possibility is minimal. The reason that websites on the same IP are punished by Baidu at some time is not punished for being connected to the same IP. It may be because it is on the same server and the server is unstable Navigation has been reduced, such as slow, often can not open and so on.

3.google support nofollow, Baidu does not support.

At least from 2010, Baidu also supports nofollow.

4. Site opened CDN (content distribution network), have an impact on Baidu rankings, site weight will drop.

Now, many large sites are using CDN, site opened CDN rankings will not affect. However, some CDN service providers may cause site visits to be unstable in some areas and may affect Baiduspider's crawl. So, it's not because you're opening a CDN, but because your CDN service provider is technically unstable and so on.

5. site syntax query site included, if the home page is not ranked in the first page, indicating that the site has been demoted.

This argument is not correct, site search results of grammatical queries, in more cases similar to the random sort, in addition to that these pages have been included, it can not explain any problems.

6. Baidu website volume shows the largest is 125K, greater than 125k pages on Baidu included and rankings have an impact.

There is no direct relationship between page size and search engine crawl. Just say that there will be crawling large pages truncated; and the content is the same part of the General Assembly has truncated. Of course, fetching the truncated cap will be much larger than the truncated cap. Not to say that the web page is greater than 125K will be included in the page and rankings have an impact.

7. The longer the title the better, you can include many keywords.

Search engines have no limit on the length of the title. But many people like to stuff a lot of keywords into the title, thinking that they will blossom in full swing, but it may well be counterproductive. This principle is the same as the number of hyperlinks on a page. The more people who share a cup, the less everyone gains.

8. Modify the home page meta description site will be punished?

Many webmasters think that most of them are because the website is a new website. The theme and contents of the website are not mature enough. Therefore, when the website construction is completed, the title and description may change frequently at the beginning of online, The title and description of the site rankings declined. The reason is that the new stations are in search engine observation period, the contents of the new station generally also changes are relatively large, ranking fluctuations is normal, just happened to change the title and description when you rank the decline occurred, which is not the reason. Too frequent changes, may not be timely feedback in the summary. Of course, often change the title and description is not conducive to user experience, search engines will not welcome, but can not say modify the home page meta description site will be punished, the problem is one degree.

9. Changing the server has an impact on the rankings.

No, there will be changes in the site after the server rankings affect the situation, but the problem is not that you replace the server, but because of your new server may be unstable, if the access speed drops, often can not open, hardware problems.

10. If you do a promotion of Baidu, once you do not promote the site it is difficult to have a good ranking. Or Baidu promotion is to affect the natural rankings.

Do not do website promotion, and the site's natural ranking has nothing to do. As not to promote the website ranking is very low, can not even find the reason you can only find the quality of your site, do not promote the site, beginning in the construction of the site began to pay great attention to the quality of the site, because only in this way Good ranking. And to promote the site, as long as spend more money will be ranked first, so do not consider the site quality. And once you do not promote, there is no privilege, and other sites like standing on the same starting line to win the quality of nature is difficult to compare with others.