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China Mobile Internet rapid development has brought a lot of entrepreneurial opportunities, so that the vast number of entrepreneurs have a broader space for innovation, but also to the traditional PC Internet era of the Overlord brought great pressure. In the PC Internet, the search engine has been the absolute flow of the entrance, the largest domestic search engine Baidu Alexa ranked first in the country, the world's fifth strength, it proved that the search engine on the PC Internet is the absolute overlord.
But with the development of mobile Internet, as well as the transformation of mobile search, the Web site in the mobile domain to use the power of search engines to obtain more users, mobile is absolutely inevitable trend. And in the search giant began to increase in the mobile field of innovative force action, the mobile site is imminent.
How to use Baidu to develop mobile web site
AI Media Consulting imedia Research data show that the 3721.html "in the first quarter of >2014 year, China Mobile search users up to 460 million, of which the second line and the following cities mobile search users grew rapidly, 2013 to 370 million." 80.4% of total mobile search users. The number of mobile search users in the second and following cities will increase to more than 662 million by 2018, according to media forecasts.
More than 460 million users of the scale, Baidu as a PC search engine absolute hegemony, mobile search on the current market share is also the first. Webmaster Friends recently told me that Baidu Webmaster platform opened a new activity, I see the activity content, just found in Baidu also so hard to promote the site mobile, through the promotion of the overall site mobile experience, so as to improve their search engine action, if the site owners can make good use of, With the help of Baidu to better from mobile search to obtain direct traffic, from improving mobile website experience to get better brand reputation, or not too difficult. The following I would like to share with you, I for the site owners how to use Baidu to develop mobile Web site some views.
1, understand the degree of mobility of the site
To do one thing, first of all, you have to see how many kilograms of two, can first understand the strengths and weaknesses and competitors and industry development, we will have greater potential to challenge success. To develop our mobile website, it is very important to understand the mobility of the website.
Baidu launched the 2014 Web site Mobile competition, after the successful registration can see the site's mobility, which is hovering between mobile search optimization and PC search optimization, do not know their website in the mobile search engine spider eye is what image, The other side is also like the PC search on their own site some of the webmaster, is an understanding of the mobility of their site a good opportunity. By participating in Baidu this activity, perhaps you have overlooked some details in the mobile search engine spider seems the most disgusted, you changed your image can be a better development.
2, with the help of Baidu's technical force to open the site mobile upgrade action
Although mobile web technology is not as scarce as it was years ago, it is easy to recruit HTML5 mobile Web technicians, but just as developing a PC site to develop a mobile site generally is a huge expense for most PCs and mobile GM sites. Instead of spending a limited amount of money on it, you might as well put it on the run.
As a result, a large number of site owners are trying to find a more cost-effective way to move the site. The second stage of the 2014 website Mobility Competition is the "Site Mobility Promotion initiative". Successful enrollment of this event site owners can be based on the mobile recommendations of Baidu to optimize the site to enhance the site of Baidu Search mobile proportion. Even the use of Baidu in some of the website mobile tools, so that the owner of the site directly with the strength of Baidu to enhance the mobility of their site.
3, through participation in the activities of more strong contacts
Many webmaster are in sigh, personal webmaster more and more bad to do, can one maintain a in the industry is called a large station operation of the few people, the majority of cattle webmaster Development route is the first individual team. Yes, as the market competition intensifies, the site needs more and more cooperation, and a high-quality network of resources of the site is not to be underestimated.
Baidu is the largest search engine in the country, we often can see to participate in Baidu Webmaster General Assembly are some of the owners of the cattle, and 2014 of the site mobile competition participants are also no shortage of major stations figure. Participate in the 2014 website Mobile Competition, by showing off your mobile site, sharing your ideas about how to move your site, and by engaging in more networking, including strong web operators, and listening to their operational optimization experience, it just complements what many webmasters are missing: spiritual wealth.
4, the first person for the strong use of activities
Currently, Baidu Mobile search every day for Third-party site diversion volume from 2012 billion/day, to 2014 has exceeded 1 billion/day, rapid development. And Baidu now lets mobile search and traditional search algorithms become more humane, can give users a better mobile experience of mobile sites, can be more popular with mobile search, then is in this daily 1 billion distribution, Baidu will be the priority of PC station, especially our medium-sized webmaster, If the PC site development encounter bottlenecks, with the help of activities to a first-mover, in the mobile traffic is still growing in the process, perhaps you will be able to achieve from the medium-scale web site to the leap.
In addition to the above four points, you may have more strategies to share with us. I believe that in the market competition so fierce today, closely follow the giant's pace, learning how other industry predecessors are how to use the power of the Giants to expand their own very necessary. Marketing has occasion marketing, we webmaster sector why not follow, to a development of the borrowed power? Not to mention the 2014 website mobile games and the ipad Air, Sony NEX-5TL Camera, Millet 3, such as digital prizes, in case of a smoke can also say you become a geek.
Author: Deciduous in succession, tyrants Net (http://tuhaonet.com/) author, focus on the transformation of webmaster.
Original link: http://tuhaonet.com/baidu/news/6574.html