Web site optimization of the six major considerations

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Know the SEO people will understand that in doing search engine optimization, to more from the user's point of view, improve the user experience, over and over are not what we need. When doing site optimization, you should also pay attention to the following points.

I. Frames page

A framework based Web site, viewed from the browser window, is two or more frames, each of which is a Web page. Some search engines in understanding the framework definition, the framework defined by the page and the current actual page difficult to distinguish, thus affecting the rankings. The content search engine inside the frames page is also difficult to 100% crawl. If you are using an iframe frame form. Then he links to another page, so the search engine simply can't grab any information from the frame. Thus lost the weight of this page.

Of course, you can make some improvements to the frames page, for example, when the framework definition, provide the necessary information for the search engine index, ensure that all search engines can find the path of the master station, make sure the page is the correct frame settings display. However, it is best to fix the method without framing. Maybe the framework can bring some good performance, but more trouble. If you want to continue to optimize the site to improve the user experience. Then your page is going to give up the idea of using frames.

Second, Flash Web page

Flash technology is widely used in web design, and many websites even use flash design. Such a site is very beautiful and creative, but at present, most search engines do not recognize the information in flash, so that the site because of the use of flash technology, and become a search engine rankings of the unfavorable factors.

Iii. Invisible Navigation

The navigation bar is not in the search engine's view, is also a common problem. The rendering of a Web page is compiled in two places, that is, server-side and client browsers. If the creation of the navigation section only takes care of the browser side, then it is possible to have the search engine ignored.

Four, page code confusion

Simple is good, page month confusion, search engine Crawl page content is difficult. So what would mean chaos? It is common to assume that everything that is used to create a page without losing the actual page content is the source of the page clutter. In fact, those are the function pages.

V. Dynamic Web pages

Search engine is very insensitive to dynamic Web pages, because the existence of dynamic Web pages, often appear the following situation, the search engine included pages frequently changed, resulting in inaccurate search results; search engine will keep the dynamic web site entangled, non-stop from one page to another page, can eventually cause server crashes, Something will greatly reduce the server's access speed, the search engine will encode the work at this time; URL something will change, timely this page is included, but the master of the page content, he ken that no longer exists.

So, how to solve the problem of dynamic Web pages? can give the database program built-in set of Create static page function, can also change the URL, that is, rewrite, and so on, is he does not seem to just want Dynamic Web page, remove the special symbols in the address, reduce the number of parameters in favor of inclusion; application URL address mapping technology, Changing the appearance of URLs, this mapping technique enables dynamic Web pages to be displayed with static paths to facilitate search engine indexing. Other things like jump pages, picture maps, and special characters can also cause trouble for search engines.

Six, search engine optimization cheating means

Search engine optimization cheat means, may make the enterprise website luck obtains the big flow in the short term, but the final result must be prepares the search engine discovery, instead is the website ranking miserably, even suffers to the search engine deletion (K station) that will be irreparable huge loss.

If you want to think about it in the long run, bring the biggest profit and flow to your website, then you must pay attention to the above 6 points. Website optimization seo is needed non-stop. So you can let the site gradually improve user experience, access to high flow, high conversion rate.

Information from: http://www.win-worlds.com/