Web site optimization Three months after why the ranking of frequent fluctuations

Absrtact: Do a few websites are so, after several months of operation of the site ranking is always back and forth fluctuations, either forward or backward, this is very hurtful, in order to break through the bottleneck of the construction station, after many analysis and research has finally explored the reasons for the volatility of the site rankings

Done a few websites are so operation a few months after the site ranking is always back and forth, or forward or backward, this is very hurtful, in order to break the bottleneck of the construction station, after many analysis and research has finally explored the reasons for the volatility of the site rankings, the original site ranking fluctuations in the reason is very simple, Because the instability of the website caused the fluctuation of the rank.

Site instability mainly includes the site's host more or less some anomalies, the site traffic data is not normal, the site's IP/PV is not normal, it is because of these instability so that the site appeared in the rankings back and forth fluctuations in the phenomenon, In order to avoid this phenomenon the author deliberately summed up a few points can avoid the site again because of these factors to affect the ranking of the site.

The reason why the website host is unstable is simple, either the computer room routine maintenance, or the site itself appears to be a problem, the face of the site is not stable phenomenon, the author believes that it can start from the room itself, the first is in the rental of the host of the best independent host, renting an independent host to avoid interference by other sites, thereby ensuring the independence of The second is to purchase the website host must be brand merchants, no matter from which aspect, the brand quality is always greater than the kitchen; third, when you choose the host site, do not ignore the comparison, around, more than can reach the real goods, and only in this way can choose inexpensive items.

And the site's traffic data anomaly is likely to be a competitor malicious brush flow, there may also be a relationship with the webmaster itself, there is a part of the webmaster always think that brush flow can be in exchange for ranking, this idea is wrong, to the vast number of webmaster to give a very simple example, if you today's website traffic is 3000, and tomorrow there is no brush flow, Traffic is only 1000, this gap Baidu will certainly find, do you think Baidu will give you a higher ranking? Even if today's rankings improve a few to tomorrow will definitely give you a lower, so the flow of instability must pay attention to find the reasons for the early prohibition of irregular web site operation behavior.

For the site's IP/PV is not normal and the site's own location and content has a great relationship, have done the site's friends know that the PV is too low this means that the content of the site is really not good, in order to avoid PV too low behavior occurs again, the best way is to make the content of the site more relevant, the site's "Why" more, The explanatory content of the website is more, otherwise, users enter the site is also a hurry to leave, so that not only affect the value of the site, but also affect the site's ranking, to the stability of the ranking of the site, IP/PV should have a value of the comparison, beyond the value of your site will need to be modified.

Fluctuations in the rankings and the development of the site has a great relationship, if your ranking is not stable this will not only affect the profitability of the site, in the long run on the site's progress and the impact of the longer, so as a webmaster if found in the rankings of the site up and down, then you should immediately to the three points mentioned in this article to do an important check, Found that there is not the right place to modify immediately, only such continuous changes can promote the continuous improvement of the site, so as to pave the way for the development of the site.