Webmaster Encyclopedia interview: Xu Jin-sheng Sharing medical website Operation Road

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Webmaster Encyclopedia-Strontium Strontium: Three o'clock in the afternoon whole, welcome A5 moderator Xu Jin wins, to participate in Webmaster Encyclopedia interview, first and everyone introduced himself on the Internet development Bar.

Xu Jinsheng: Well, yes. First of all thanks to webmaster Encyclopedia Lingfang Given this opportunity. Although I contact the Internet is a bit early, 02 12 years old from playing online games began to understand the network. Then from the game to set up a game guild to build the Guild Forum began to officially step into the ranks of grassroots webmaster. University of time to learn the computer, but also found some love to build a station to play games, students formed a team. Did the school's IT Forum, Blizzard Guild website and other sites.

Xu Jinsheng: After graduating from university and once in some of the university formed a team to create an advertising media company, I am responsible for the operation of the local portal site promotion, in addition to the company some other advertising business, In the case of having a lot of resources advantage or lack of experience and some other reasons, I left the team in October 10 to go to a medical group in Shenzhen to work on the medical website to promote marketing until now. About A5 Forum Moderator is mainly starting from April this year, it is mainly before the A5 forum has been active and then gradually like the A5, just because of the Dream River and Tang moderator recommended to do a A5 chat section of the part-time moderator.

Webmaster Encyclopedia-Strontium Strontium: Xu Moderator do medical web site so long, medical site competition is also very large, and many medical sites outside the chain are very powerful, about the strong outside the chain of medical sites, Xu Moderator is how to do?

Xu Jinsheng: The first thing you can be sure of is that the competition for medical websites is really big, especially in some big cities where competition has become white-hot. The importance of the outside chain of the hospital website is self-evident, a website outside the chain more and less, the quality of high and low directly affect the ranking of the site. In fact, outside the chain is what most people call the forum, blog outside the chain, such as the outside chain can soon do a lot, but still lack of diversity, and sometimes the site outside the chain is too single search engine will determine the site outside the chain is not normal, very likely to your site to reduce the right or the effect of these outside the chain. So when we do outside the chain is to choose as much as possible to do the diversification. For example, do some more Web favorites and classified information site is good, in particular, classified information site at present, we have a dedicated part-time staff to send these related long tail word information and then add the site's URL, because the weight of classified information sites are relatively high, such a chain also has value. There is the appropriate brand packaging software is also a good addition to the site's external chain method.

Webmaster Encyclopedia-Strontium SR: You said above the forum outside the chain, but the forum outside the chain is generally unstable. In the forum, how do you usually send out the chain?

Xu Jinsheng: Well, the BBS outside the chain is indeed unstable, I do the forum outside the chain of methods is to adhere to do every day, so as to maintain lasting stability, and sometimes will gradually increase. In fact, the forum to do outside the chain is very simple, I also spend 20 minutes a day or so to send some of the theme of the Forum, so that the high weight of the forum outside the chain will soon have effect. BBS do not directly to the chain to send links, if you go to the A5 forum directly send links to our moderators will also be dealt with.

Webmaster Encyclopedia-Strontium Strontium: The Forum's external chain instability, adhere to do or is very necessary, back to the topic. Now there are many medical sites in the form of a station group to do the promotion of medical websites, Xu moderator did the station group, to the station group how do you understand?

Xu Jinsheng: The concept of the station group is also a recent development to quickly get a better ranking of a station joint approach, on the medical site is not a lot of stations to promote, first station group form relative to the medical site is not obvious effect. From a lot of stations to do the station site to see most of the sites are combined with the garbage station in order to obtain traffic, but the content of the medical site is very important, so if the station group to do the medical site will also greatly increase the cost. At present, we also use more than 10 sites to make independent brand departments to get some long tail of the flow of words, on the current medical bidding heat to see the station group to do the promotion of medical sites or not as competitive bidding.

Webmaster Encyclopedia-Strontium Strontium: when it comes to the station group, everyone will think of rubbish station, but some stationmaster will use the way that raises a blog to obtain the chain of sprocket. Did you do that?

Xu Jinsheng: Well, this is still testing the effect of the sprocket, because before an event to send a Chinese tower blog mass software. Use is also very convenient, hang in there every day, but the effect is not very obvious, may be time is too short. Blog sprocket This must be effective, sprocket this itself is higher than the weight of ordinary stations. Mainly to the old blog weight higher Some of the effect, I have two of the old blog is Baidu seconds received.

Webmaster Encyclopedia-Strontium Strontium: There are many medical sites will also do offline promotion, such as the full street of the hair advertising book, that is, the so-called brand packaging, for this kind of promotion, Xu Moderator did it, the effect is how?

Xu Jinsheng: Well, about this full street advertising book I think we have encountered in some cities, this is also a medical web site under the promotion of a method. I am not very optimistic about this promotion, although this is a so-called brand packaging but if the above mentioned full street advertising book this promotion way should be very failed. First of all, let's analyze ourselves as a bystander. What would you think if you saw an advertising book full of streets in a hospital? Of course, we are not talking about ads that are all ads, I know many hospitals have their own magazine to write some health knowledge, emotional stories and so on to change the mix of soft ads.

Webmaster Encyclopedia-Strontium Strontium: Then your hospital is how to do brand promotion?

Xu Jinsheng: Of course the magazine to promote this way I feel that every private hospital should have it, as for the distribution of the magazine and the way the promotion is different, it is this difference to mention the value of the promotion of these magazines. For example, in our hospital, each issue of the number of magazines is not very clear, because this belongs to another department of Management, as to the distribution channels and the promotion of the way should be mainly to face the specific user groups to give away, only in this way can reflect the value of the magazine and bring the advertising effect.

Webmaster Encyclopedia-Strontium SR: what are the ways to promote brand packaging? Which ways are not treated as rubbish.

Xu Jinsheng: In fact, the best way to brand packaging is through local newspapers and some portal sites to carry out some special reports and news activities. This allows the reader to feel the authenticity of the news, but also to enhance the hospital brand. Well, on the Internet brand packaging is mainly to do with a number of portals to do health topics and interactive expert questions and answers, this effect is also very good, mainly through these portals to their own hospital site to bring valuable traffic.

Webmaster Encyclopedia-Strontium sr: just now, Xu Jin wins, speaking of the website's auction promotion, that medical website how can the bidding and the SEO combine to do, lets the conversion rate high?

Xu Jinsheng: Yes, now the medical website can not be separated from the bidding, because if you want to get some key words of traffic must be done bidding. About bidding and SEO how to combine to get higher conversion rate This topic I once in my blog post "talking about the relationship between SEO and bidding in hospital website Network Marketing" Here is also a detailed description of the relationship between the two: http://www.ijinsheng.com/yyseo.html. If you want to know more, you can go to the relevant blog. There's not much to say here.

Webmaster Encyclopedia-Strontium Strontium: Many medical sites of the solar PV is very high, but the conversion rate is still relatively low, such as 1000 PV, but the real hospital is only 100 people, how the medical site to retain users, improve the experience degree?

Xu Jinsheng: About the medical website traffic and conversion rate This topic I think a lot of did not do the medical site operation Webmaster or not understand, so here should also focus on the introduction. First of all, the purpose of the medical website is to translate the website visitors into the patients who are actually visiting the hospital through the network consultation on the website. For example, a medical site even if a lot of traffic every day but if the site itself network consulting This place has a problem will directly affect the quality of network marketing.

Webmaster Encyclopedia-Strontium Strontium: consultation process is there any more important, the specific process is what kind of it.

Xu Jinsheng: Well, the process of this consultation is also important, and the corresponding process and approach can also show the value of consulting consultations, which also directly affect the final conversion rate. This specific process is probably: gathering information, analyzing problems, giving programs: using professionalism and responsibility to motivate each other to trust and guide choices: At this stage, the customer should have a relatively full understanding and judgment. Then go to the best confirmation appointment. The above is just a brief introduction to some of the process of the method, this process is how to operate here due to the time problem is not to say, if you want to understand this aspect of the words have time to be able to communicate carefully.

Webmaster Encyclopedia-Strontium Strontium: when it comes to the conversion rate of medical website, medical treatment gives me the feeling is that kind of very annoying feeling, customer service things will not stop before the eyes drift, for the construction of medical website, Xu Moderator said how you do?

Xu Jinsheng: Oh, this user experience I also saw a lot of Web site customer service that is really a bit excessive, which also directly led to the user's aversion and then directly close the Site window. But the above also said the Medical Website Advisory Service window of importance, so only reasonable use of this consultation window to get the recognition of visitors can increase the consultation volume of the website. Here's how our website does this consulting window. Now most of the medical site counseling is used by the business, since the business can get so many medical site users to choose, so this aspect of the user experience should be good.

Webmaster Encyclopedia-Strontium Strontium: The site's user experience is very important, as the user's point of view should go to which fluttering customer service. A colleague from the group spoke of Weibo. Now Weibo is indeed very hot, Xu moderator has thought to use micro-blog marketing medical site?

Xu Jinsheng: Personal feeling microblogging marketing is not very suitable for medical website promotion, because Weibo is facing the user group is not suitable for medical promotion. First of all, the basic purpose of the hospital is to solve the patient's pain, only really can solve the problem for patients with medical institutions or specialized departments, only suitable for micro-bo marketing. If you just put the patient in the first verbal, then do not use microblogging marketing, otherwise it will be cut by this knife black and blue. In view of the current use of network marketing is the majority of private hospitals rely on the amount of consultation to achieve the final marketing effect, so do not recommend private hospitals do microblogging marketing.

Webmaster Encyclopedia-SR: Well, this is more suitable for the official microblogging operation, so that authority, after all, is about the health of the object.

Xu Jinsheng: The first premise is that the hospital brand image to do very well, of course, if the brand of private hospitals can also try Micro Bo marketing, can first apply for micro-blog certification on behalf of the official, and then develop the marketing of specific user groups audience well, but the audience fans this difficult to grasp, Now the topic of Weibo is no different from the classic jokes, the topic of medical care is very difficult to be creative.

Webmaster Encyclopedia-Strontium Strontium: Xu Moderator can give us an example, how to plan a medical web site on the line, as well as the promotion after the online maintenance work?

Xu Jinsheng: This topic feels to say many, first must from plan then accurate before the concrete work to talk about. As a matter of time, here is a brief introduction. First of all, the Web site before the preparation work, the line before the full preparation, is a good hospital network marketing premise. After the choice of domain name can be appropriate to do some outside the chain, so you can increase the weight of the domain name of the site after the rapid collection of online. You can first use the two-level domain name debugging Web site framework, in testing the time to pay attention to the use of robots.txt file screen search engine, and then do the column classification and fill high-quality articles, the overall web site structure after the binding of the original domain name and then do the optimization similar to 301, 404 These works are ready to finally disarm the robots shield.

Xu Jinsheng: Do the above work this time the website can be officially online, and then the work is mainly the content of the supplementary and external promotion. First of all, the content can increase the amount of early, this content must be original or false original high-quality articles, do a good job in the chain and internal optimization, this is not much to say that we all understand.

Webmaster Encyclopedia-Strontium Strontium: Web site before the preparation and site online after the content maintenance, webmaster should be very hard to do it. Interview last: As a medical industry website Operation Promotion, Xu Moderator think this kind of website should need to focus on what place?

Xu Jinsheng: First of all, the medical industry is a competitive industry, and the health care industry is the main way to make money through the patients. and the medical website is mainly through the network this way to bring counseling and then successfully scheduled patients to hospital visits. So no matter how the site operation how to promote the most important or can bring consultation volume brought to the diagnosis. And this to the flow of traffic into the guidance is to focus on the location, so how to study their direct conversion rate will directly affect the effectiveness of the website operation marketing.

Webmaster Encyclopedia-Strontium SR: Interview Finally, Xu Jinsheng give us a summary. At the same time thank Xu Jinsheng for attending our interview.

Xu Jinsheng: Well, well, finally, summarize. At present, the network operation marketing of Private hospital is still in groping stage. However, through the development of these years and the intensity of competition of the year, the prospect of hospital network marketing is still very big, through network marketing to create a better brand effect quickly occupy the market will be the future development of an important direction.

This interview by Webmaster Encyclopedia Original: http://www.kedeng.com reprint please specify.