Webmaster Experience Sharing: Writing Tips on Website Title

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For a website, pick the right title (page title) is a very important task. It is after the user through the search engine to find you must use the word. How to pick the right title? The following summary will write a good site title is of great help.

Now the site source code is no longer mentioned in the keywords (keywords), it is optional, the site's ranking did not have any impact. So the title of the site must contain keywords, and will expand on the basis of keywords into one or more words, words or a few words, this is the title.

Therefore, the election title should take into account the selection of certain principles when the key words. First of all, the first choice of title should be selected more than the number of searches, but less competitive words, such words have? Have. More? not much. Therefore, we need to conduct a survey before the election, we should generally use the Baidu Index and intitle: Advanced Search Directive and other tools. title must be related to the content of the website, which is the most basic and most important point.

After selecting the title, the work is not completed, in order to get more traffic, the next title optimization, you need to optimize from the following four points.

1: title is not unique.

Title The best choice is 2 or 3, the more words may be scattered page theme, so that search engine spiders do not know your site's theme exactly what will affect the inclusion and ranking. In fact, for a website, the title of about three keywords is enough, because the search engine segmentation function, it can be the title of the word reclassification combined into more new words, can provide users with more Many search results.

2: Accurately related.

The choice of Title must be accurately related to the content of your website. The benefits of this both to enhance the user experience, but also allows search engines to quickly determine the relevance of the page. But to note that the title of the word, for Baidu, the SERP shows the site title is generally 30 words, but in fact only about 27 words will be displayed, the extra will be cut off not to be displayed Truncated word weight will become very low, according to the correct format, the site name will be the last, it will be intercepted not displayed, that affect the user experience, but also affect the site, so the number of title words should pay special attention.

3: concise, do not pile up.

For SEO beginners, often make a mistake, in order to increase the relevance of multiple keywords in the title, this will result in the accumulation of keywords. In fact, for some high-weight websites, the keyword can be replaced with a sentence, because the search engine segmentation function, but for the lower weight sites, or should try to write in detail, but we must pay attention to concise, not Cause accumulation.

4: keywords appear in the forefront.

According to statistics and past experience shows that: keywords appear in the title position and rankings have a great relationship, usually the more forward, ranking the better, which is also related to the weight, at the top, the higher the weight behind By analogy. Therefore, we want to make the most want to do the keywords, the most difficult to do as far as possible the top keywords, often have a good ranking.

5: Attract clicks.

When users look for results in a one-size-fits-all page, a word that attracts the user's eye tends to result in more clicks, so even if some sites rank high and do not get much traffic, Consider whether the words in the title are enough to attract users.

Also, in accordance with the title of the writing habits, the final title of the title is usually put their own website, and the keyword used between the hyphen although not too many requirements, but try to make users look more comfortable characters, so There will be a better user experience. Also note that title is best not to appear meaningless sentences, such as: the company welcomes you, the user is our God and so on.

Finally, one more thing to note. In the source code should be placed next to the title behind the head tag, description next to put behind the title, because the search engine spiders read program is the same as us, read line by line, so that spiders can quickly read Get the website program content.

The process of learning is doomed to be stingy and boring, but happier and happier when it comes to gaining knowledge, so once you have chosen a goal, you must work hard, persevere, and work hard. Come on, everybody!