Webmaster How to develop detailed SEO plan

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In the site before the online, SEO is an essential focus, but many sites do not have detailed planning how to start doing SEO, in fact, whether it is a large site or small site, to develop a detailed SEO plan is particularly important.

The analysis of the key words

Website SEO The first step is the keyword analysis, in doing keyword analysis needs to understand each sub column of the SEO needs, generally from these points to analyze:

1, to explore the user's search needs. Baidu related search can see the popularity of keywords, but also can see what information users need to get. Keyword relevance in the keyword analysis of the proportion is also very high, in general, keyword-related inquiries are to Baidu related search (http://d.baidu.com/rs.php)

2, can not set multiple keywords. Multi-keyword effect is not a single keyword effect is good, because many keywords in the time of the correlation has begun to disperse, many keywords to do up time is a single keyword time several times, the energy invested too much.

3, pay attention to keyword heat. Keyword heat has been seo people a piece of heart, the heat can not be too high, too high the first page is to do the bidding, and fierce competition, but also can not be too low, too low no one will pay attention to, so the keyword heat moderate on it, query keyword Heat tool (www.tuiba.net/baidu.php)

4. Pay attention to the correlation degree. Page content and keyword relevance must be high, so that both close to user needs and conducive to search engine optimization

So how do you choose keywords?

1, determine the main keyword. In the keyword selection process, should be the highest frequency, less competitive, moderate heat keyword as the site's main keyword

2, determine the auxiliary key words. After identifying the main key words, then identify a few supporting keywords, such as the extension of the main keyword and the combination of the main keyword

3, transposition thinking. Imagine, if you are a website visitor, then what keyword do you search?

4. Analyze the key words of competitor. Look at the competitor's website, see what keywords they use, what is the situation now? It is the so-called "enemy, win."

Second, the Web page design level

1. UI design. In the website UI design, the keyword cannot put in the flash and the picture, this is not advantageous to the search engine to crawl

2. Code design. Search engines prefer the introduction of the code, because the simple code is conducive to spider crawling. Information that is not associated with the page should be filtered out using frames or JS.

Iii. Internal Link Building

Many sites are strengthening the construction of internal links, including Sina, NetEase, Sohu, because the chain has the following advantages:

1, search engine included more, the search engine will naturally be more friendly to the internal links

2, improve the search engine access efficiency, to a certain extent, will improve the PR value of the site

In the construction of the chain, we need to pay attention to the following points:

1, control the number of links within the article. In an article, the inner chain is best between 2-6, more harmful;

2, the relevance of internal links must be high. When doing internal links, relevance is also an important criterion for improving search engine friendliness;

3. Use absolute path. This is to prevent the failure to open the page.

Iv. External Link Building

External links are every site is doing things, we can usually through links, manufacturing link bait, put a link to the soft text and other methods to build the chain, and now more by buying PR high friendship links to drive their own website development.

1, links. Links should be with the same industry site exchange links, the other site's number of links preferably within 10, and can not be punished by the search engine site to do links to avoid encountering "link factory" and death

2, Manufacturing link bait: Manufacturing link bait is a labor-saving work, which makes the other side of the site actively for us to add links. There are a lot of tricks for creating link lures, but they can be summed up in two words: creativity.

3, put the soft text with links. Now many sites are their own money to write a special writer after the release of large websites, of course, the price is also very expensive, the industry's general writer fee is 300/thousand words, and the publication fee is unknown.

V. Sitemap

There are many sites that do not attach importance to the site map, which is why some sites are only the search engines included in the site data volume of half, one-third or even less an important reason. Even included are not guaranteed, how to do rankings? So do a site map is necessary, now there are a lot of production site map tools, you can search.

1. HTML map. In doing HTML map should maintain a good page structure, each page point can not be dead links, the best each page has to refer to the site map of the reverse link, so that the search engine quickly find a site map, so that the site map with spiders crawling all over the station. Div is a standard structure for Web site map making.

2. xml sitemap. General site Map software can be completed, mainly for Baidu, Google and other search engines, after the completion of the upload to the site root directory, Google needs to submit site map address.

Vi. content and Keyword deployment strategies

1, think about what the site visitors will go to search for, and then for the user's search needs again to write the key words.

2, pay attention to title, meta writing: for example, meta although the weight of the search engine has been very low, but bad meta writing such as the accumulation of keywords, keywords and content is not related to behavior will have a negative effect. The title of the higher weight, as far as possible in the title into the keyword.

3, content and keyword Fusion: In the content should be appropriate to incorporate keywords, so that the keyword appears in the appropriate position, and maintain the appropriate keyword density.

4, for the key words to join the link is very important: for the relevant keywords to join the link, or for this page appears on the other pages of the keyword to add links, you can make good use of the inner chain advantage.

Analysis of Web surfers ' search habits

Query the Web site's search log information is often overlooked by many people, in fact, this is very important, but the log analysis of large Web sites more difficult to work more, because the amount of data is too large, so to have a normal people do not have the patience. General Web site search habits need to understand the analysis of the keyword analysis, user search behavior analysis, of course, you can also through the list of Baidu to create some user focus on a higher topic

VIII. Thematic configuration

Generally for hot keyword production when the topic to consider a lot of, such as the addition of internal links, and should be the key words related to the screening of information aggregation, so that the content and keyword height matching, the success of the HOT keyword is much more likely.

This article by the International Home Network (www.homevv.com) Editor-in-Chief Xiangru website Operation Promotion Home (www.tuiba.net), welcome everyone to come to exchange, reproduced please retain the copyright.