Webmaster should be how to build a site in the early days to do website subtraction

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A few days ago, a webmaster friend told me that he wanted to make a website about the brush machine of the smartphone system and asked me some advice. After repeated consideration, he told me that I would use the WordPress system to operate such a website. I was surprised by the decision he made to worry about whether a simple blogging system could fulfill the demands of the site's users. He explained the site's planning and content sources, and I suddenly felt as if he had changed as a person, because he would do subtraction.

Think of me when I was standing with him. Everything to flow as the center, what kind of all do, or even a website to do 2000 columns, the content of a variety of sites, like a domain name out of dozens of hundreds of two domain names, a Web site can meet the requirements of all netizens, the rankings do addition, the results can be imagined. Can the addition be done? If you can not do, Tencent, NetEase, Sina, these portals rely on what the rich, but the premise of adding is that you have the same resources and capital, human and financial. Like Tencent, the development over the years, has been doing addition, a year plus several, but everyone else, can do the forefront of the industry, this is the success of addition. For personal webmaster, subtraction is better than addition.

Why do you want to subtract? Very simple, personal webmaster too limited human resources, can not use limited resources and advantages will be made into addition. Take the It class website for example, for the webmaster's own technology is not prominent, a huge amount of resource information, but also to build their own it empire, but this is also the need to pay a lot of manual labor and long time to insist, at the same time we also saw the site industry's brutal degree, for the adherence to several years of the site, Stationmaster's survival condition also is worrying, bigger do all is always not the individual stationmaster's choice, this is also why more and more stationmaster says the website already is not one person's game.

That as a webmaster how to do subtraction, at the beginning of the construction station how to establish the implementation of subtraction? The author thinks that as long as the following three aspects, can help a good planning website:

1, the user precision; Do subtraction first start with the service object, from the beginning of aimless expectations can cover all the needs of users, to accurately say you need to pass information to who, this is to do the basis of subtraction. For example, my article originally mentioned my friend of this site, after the subtraction he served the object is the smartphone users are interested in hope to give the mobile phone system to brush the group of people, simple and clear to see. The advantage of user precision is that clear target users can understand their needs more thoroughly and comprehensively, in order to provide the content and service they need for niche needs, the content and service quality is higher than the whole.

2, the content of specialization, or to take the article mentioned above, the mobile phone system brush machine site requirements of the content specialization is really high, but also means that the number of content does not necessarily need a lot, may only need the relevant brush machine software tools resources and brush machine tutorial. Smart phone friends know that the smartphone system on so several companies, corresponding to provide the relevant brush machine tools and software, as well as the corresponding brush machine tutorial skills, columns do not have a lot of resources do not have a lot, in the shortest possible time tracking good on the line. So my friend chose the WordPress blog system as a construction site program, that is the reason. Content specialization can not only help you to serve your target users well, but also can help you to establish a website competition barriers, so do fine than do all to be stable and long-term.

3, Brand continuity; The advantage of doing the brand is not to rely too much on traffic, it is possible that you have done subtraction after discovering that you are serving a small number of people, resulting in your traffic is very small, for such a site his development will be limited by market capacity, then the best way is to do the brand Let this small number of people in the industry talking about this thing, this industry can think of you, at least a few of the sites with your presence, then the value of this site will be reflected, at least in this industry is known.

If the site to do addition symbolizes the capacity is big, then do subtraction can be said to be foolish. Seemingly give up, the essence can better own. This choice can show a person's mind. If you are reading the article, you are facing the choice of website items, or the content of the choice of columns, I hope this article's point of view can help and inspire you. This article copyright belongs to it Practitioners home www.3ppt.com stationmaster all, welcome reprint, Reprint please indicate the source.