Webmaster should learn micro-blogging operation skills from excellent cases

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Do micro-blog marketing, the most important thing is to operate their own micro-blog, and how to operate a good microblogging, in fact, as we do the site, the first step is the positioning of micro-bo, and then do a good job, and then with the user to do well interaction, and publicity and so on Often have friends ask, there are no good cases to learn ah, there are many cases on the Internet, however, I think the real micro-blog case is really good microblogging operation case, in Tencent Weibo has a police officer is very famous, he is a micro-Bo police officers Gui Choi, Officer Zhu's microblog is very distinctive, operating very well, it is worth our study, The following is a case of Sergeant Chu to share with you how to operate a microblog.

I. Positioning

To carry out microblogging marketing, we have to have a positioning, to make what kind of microblogging, to what brand image, so that others can remember your brand, your image, this is the first thing we have to consider. Officer Zhu used to be his name "GUI Color" as a microblog name, and later netizens gave him a title "Micro Bo Police officer", a friend suggested him in the name of a few words with a micro-blog officer, Chu also readily adopted. "Weibo police officer GUI Color", this name is very good embodiment of their identity, brand, real name, etc., give people an impressive.

Weibo name accurately embodies the brand, identity

Ii. Content

The characteristics of micro-Bo determines the direction of the micro-blog content, roughly divided into text, pictures, videos and music and other content, and Zhu in the text, pictures, videos have done very well, in doing content is really worth learning.

1, Text: 140 words, whether the original, whether there is a point of view, whether there is interest and so on are the focus of attracting fans attention and broadcast, the following randomly found two of the micro-Bo detective Zhu Screenshot:

It was found that almost every micro-blog of Officer Zhu was written by himself, directly reflecting the work of the police, some things in life, writing different stories, lively and interesting. The content that comes from life is popular.

2, pictures, micro-bo content map is an important factor in attracting people, now a variety of Pinterest Web sites, is to focus on the picture, a variety of aggregate micro-blog content is the first to attract people, so often we will be in the microblog to find a or a series of exquisite pictures with, but often overlooked a point, That is the picture to match the content, and to have originality, so as to more attractive.

Officer Zhu's own cartoon is a very good picture material, his "110 Comics" have content, there are stories and interesting, very popular!

3, video, micro-blog directly share video is a good function, you can watch directly. However, video shooting, production is a technical work, not everyone can do a good job. However, with the growing number of micro-video, mobile phones, cameras and other popular, we take more and more of the video, which for video promotion friends, the use of micro-bleomycin communication is one of the best channels.

Officer Zhu's "110 micro-video" is more popular, shooting very good, but it is said that every 110 micro-video to spend a lot of, Officer Zhu also in micro-Borrie repeatedly mentioned the hope of sponsorship.

Iii. interaction

Many people, a lot of corporate micro-blog is a corporate information, or the site information publishing station, not like a micro-blog, do not broadcast do not comment, but also do not respond to fan comments. Microblogging is a relatively strong social platform, emphasizing the interaction between people, in this platform to do marketing, it is important to interact.

Officer Zhu is a typical micro-bo control, it is understood that the ordinary police station work is relatively busy, the officer will use all kinds of leisure time with mobile phones to send micro-bo, micro Bo, etc., but also will be very timely reply to the comments of netizens, people feel very real very cordial.

Iv. Publicity

Accurate positioning, good content, and interaction with friends, this has been a very successful micro-blog, because do these will have a lot of word-of-mouth transmission, and even the media to disseminate the initiative. But sometimes need to expand influence or need to do some publicity promotion.

For example, the story of a Weibo officer is that there are many media outlets that have so much influence. In addition, he did some strong publicity, such as participation in micro-BO platform Micro-interview, participate in video site awards and so on.

The story of the Micro-blog officer, in the Micro-marketing research institute and often to share, today with you to share, it is worth all of us to do microblogging marketing peer learning. (Text/Chen)

(article published in the Micro-Bo Marketing Institute, reproduced please indicate from: http://www.weiboyx.com/case/201203281945.html)