Webmaster Talk: What should the website do

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When building a website, first need to give the site a clear positioning. A clear positioning of the site is to build the most fundamental problem, he is the foundation of the site. Site positioning includes the planning of the site, its own advantages, competitors, the feasibility of the analysis of the site, the way the site is profitable.

1. Website planning

This plan should be a long-term planning, need to clear the direction of the development of the site and audience groups, that is, the construction of the site needs to publish what content and products, these content and products need to be targeted to those users.

2, their own advantages and competitors

The enemy, when the development of the site to determine the direction, the next step is to analyze their own advantages and competitors. The most important point in the process of advantage analysis is to be objective, impartial, must discard their subjective views, otherwise the analysis of the results will be an emotional taste analysis. Their advantage is to understand their own and competitors, such as their own capital advantages, resource advantages, professional advantages. After this can rely on these advantages to provide users with more value more in line with the needs of users of content, products and services.

Analysis of competitors, nothing more than to find the strengths and weaknesses of competitors, to find out the disadvantage of rivals, and then combine their own advantages, and then fill the gaps in the site needs. That is, the development of the same industry did not relate to the field. In this way, a website is not far from success. Of course, this is not to say that the same type of Web site can not operate, as long as it can provide users with differences and features, the potential of the site is still quite huge.

3. Feasibility analysis

The feasibility analysis is not only a language gorgeous document, more important is needs to carry on the practice investigation, investigates the market condition, investigates the netizen demand. Whether or not to combine their own conditions to achieve the desired planning. Whether the market demand can be developed, whether it can meet the needs of the market. If the site's planning, can not meet or dig out the needs of the market, then such planning direction should have problems, should be back to reconsider the planning problem.

4. Profit model

One of the most realistic questions, as long as it is. com. CN and other websites, this is a very tempting and very annoying problem. How to make money? As a new media, advertising in the internet has become a traditional way of profit. But Liang everywhere Web site in the era of proliferation, the site ads flooded, the effect is difficult to ensure that ads on the Web site advertising requirements are increasingly high. If you want to profit in advertising, first identify what is sold to customers in the end is what? Of course, the product is the user's click, browse volume. Then the site is a production flow of the factory. Of course, this traffic must be guaranteed to be true and effective, that is to say, website promotion. The other is designed to meet the needs of users or business network products, such as Tencent a variety of member products, Baidu's bidding rankings.

The above is to do the site first thing to do, this is the site's most important, is the foundation of website Construction, do a good job site positioning is a successful operation of the site is a start.

This article starts: Jinan online http://www.jnol.cn/reprint please indicate the source.