Website design revision How to protect the rankings do not fall

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Many enterprises for the first time to build a website, just to have their own on the network of a ' business card ', the real value of the site has no immediate experience. When the site has been used for a period of time, the original content and image of the site may not be able to meet the requirements of the enterprise, the enterprise is likely to be a number of reasons for the site revision. However, the rash of the revision may affect the current site has been achieved rankings. Then, the website design revision needs to follow what kind of principle can effectively protect the rank not to drop?

First, determine which existing Web pages in the search engine to get a good ranking

For a good ranking, and a very high weight of the page, in the new website construction process should keep its name, url and content as little as possible to change or simply follow.

Second, try not to change the original site structure and web naming

For search engines, retain the original structure, even if the Web page display form and content after changes, reptiles can still follow the ' original road ' to find the Web page, a faster re-collection and replace the original memory. This method can make the crawler to the site's ' metabolism ' speed fastest.

Third, after the completion of the new website construction, should continue to retain the original content for some time

The original old site should be set up to link to new pages and guide the crawler to new places. If the original page is deleted, you should make the corresponding 404 pages to avoid the crawler can not find a ' way out '. For important pages, if you have to delete them for design reasons, you should use 301 redirects to permanently redirect to the new page.

Iv. use XML sitemap to submit site updates

Use XML to proactively notify search engine site content has been updated to effectively shorten the time to update the crawler, to avoid the search of the ' vacuum '.

[Original article, reprint please indicate the source of Shenzhen website Construction www.mulandesign.com]