Website Marketing Essentials: visual effects determine everything

Lawyer Michael Le Veil after retirement and son-in-law John Uselton Partnership opened a winery--new Columbia Distillers, as the United States after the release of the first company in the capital of Washington Brewery, they need a can reflect green hat Gin (green cap gin) Ancient method of brewing features of the website and brand image. In Washington Land District's wine history, they decided to draw on the trademark of the famous dealer George Cassidy-a green hat.

For a new enterprise without foundation, the website is the most important marketing weapon, so it should not only seize the company http://www.aliyun.com/zixun/aggregation/7911.html "> Target customer groups like unconventional and very familiar with the characteristics of the network, but also have their own unique style to foil the winery "limited production" characteristics. Levy and Uselton finally found the Washington Creative Company Design Army. Design Army a total of 11 employees, by art designer Jank Leverbill and wife Pam Leverbill together, they designed a hat as the theme of the logo, the site visual effects as if users are browsing the old newspapers and the the 1920s catalog.

Jank Leverbill said: "We do not want that in addition to links or links to the ordinary site, we like a more fluent natural reading feeling, scrolling the mouse as if browsing the newspaper." And now many users like to use mobile phones and tablets to surf the internet, so we designed the site must be in a variety of devices can maintain a good visual effect. ”

Design Army not only fit the essence of green Hat gin, but also make the brand stand out in similar products. It blends the effects of the old catalogue, with a thick, nostalgic newspaper title and font, each of which is fitted with a hat style, giving the product a visual view of its own unique style.

"This site not only looks chic, functional architecture is also very good, so that we can provide customers with perfect information to shape the brand effect." "It looks retro and uses the tip to impress every visitor," Levy said. ”

From product to website design style is very unified. Pam Leverbill said: "Because this is a new product, so the bottle packaging and the site must be a high degree of harmony, so as to strengthen the brand recognition, so that consumers firmly remember this product." Design is not only a kind of decoration, excellent designers will think from a strategic point of view, grasp the right direction, to help customers improve business results. ”

Their pains have not been in vain, Levy said: "For our complete new products, the site brings us a very impressive performance." It played a very good publicity, and even a lot of guests came to our store and said ' Your site is doing too well, so I can not help but want to come here to see '. ”

Website Design Essentials

Visual effects determine everything. "Don't think the site is just a website, you should take it as a part of the store." "If your site looks low-level, users will feel your company is not in the market, and if the site looks great, your product can sell more expensive," says Pam Leverbill, founder of the Design Army partnership. ”

Meet customer needs. Leverbill thinks, "The design must consider the handset browser, now the intelligent machine and the desktop computer almost one, must let the customer can use any device to obtain your information anytime and anywhere." And don't forget to embed social media elements in your site because everyone is using social media to communicate. ”

Take a long view. "Design the site to remember to leave room for development, convenient to add more content at any time." "You never know what your business will need in six months, and I'm sure you won't want to overhaul it in such a short time," she explains. ”

Don't be afraid to spend money. "One of the founders of Design Army Jank Leverbill said:" Small projects can be found in large companies. If you're strapped for cash, talk to the other person. Our company often provides the installment plan or the project investment plan for the one-time payment pressure customer. ”

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