Website operation and network operation is only one word difference

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website operation and network operation is only one word difference, so it is very easy to confuse.

Website operation refers to the product management, content operation, content update, marketing and other related operation management of Internet site. In broad sense, including Web site planning, product development, network marketing, customer service and many other links. In the narrow sense, especially in the site after the completion of the operation and management work, such as content planning, marketing activities planning and customer service.

The term network operation is rarely used and is not synonymous with web operations.

Network is a very broad concept, generally referred to through the computer network hardware composed of various types of networks, network operations more refers to the operation of these networks, such as China Telecom management of some Internet network construction, access and so on. and network Marketing This network is specifically the Internet, refers to through the Internet marketing activities, marketing and other activities.

Website operation refers to all the work related to the late operation of the website in the network Marketing system.

Building a website is no stranger to most people. In particular, already have their own website of enterprises and institutions. However, the mention of site operations may not be understood by many people, the importance of the operation of the site is not clear, often overlooked. Website operation is not like site construction, one-time input, regardless of the good bad, always appear in front of people. This is like a certain unit capital, built a business, leaders in place, the funds in place, equipment in place, then the enterprise is set up. So, what is the purpose of enterprise establishment? It is hoped that it will gradually develop, the market share is getting higher, realize the return of profit. Surely no one wants the day when the business is built to be closed.

If you want to get a good return on your website, you should run it.

Similarly, no one wants the website to be built, it will become a dead station, can not be effective for the enterprise. In this sense, if the site wants a good return, it should be operated, but also scientific operation. The management level of the website directly reflects the management level of the enterprise and embodies the whole enterprise culture.

At present, the development trend of Internet in China, the operation of the website should be integrated into the enterprise's overall management system, so that the network and the original mechanism of organic combination, so as to play the Web site and network marketing business potential.

Corporate web site operations include a lot of content

such as website promotion, Network Marketing management, the perfect change of the website, the post site update maintenance, the website enterprise operation and so on, the most important is the website maintenance and promotion.

It is far from easy to implement these two projects alone. Many companies selectmen when doing web sites, the website completes after all, the enterprise boss rarely ask questions, is responsible for the website management department not to know the basic maintenance knowledge, constructs this website at best is only on the business card to have a www "The Surfer" the sign, encounters the business card the customer level also to be similar, also can the meal raw. It's good to have this effect.

The popularization of network marketing knowledge

Network application is in-depth, network marketing knowledge in the popularization, more and more business executives, managers realize: a one or two years did not update the site, as well as a beautifully done but not many people know the site, is completely wasting resources. "Information" is not a one-time investment to build a website so simple, more important work is the site after the completion of the long-term update and promotion process.

Site maintenance involves resource and cost issues

Site maintenance involves resources and cost issues, but as long as the use of time, most of the SME site maintenance needs of resources and costs will not be too high. Enterprise website is mainly to update the product and description text. The general SME website does not have the background content management system, the webpage updates needs to know to do the webpage the personnel, but the enterprise mostly does not have this kind of talented person (although learns to do the webpage also is not difficult difficulty). One way is to do the Web site with the network company to sign the contract when the relevant web page update service provisions, do not because the contract ignored this problem, wait until the need to update the network company is very passive.

Another flexible solution is that the company trains a person who edits a Web page, learns to use HTML editing programs such as FrontPage, Dreamweaver, and so on. If a person can learn to use Word, you should be able to learn to edit Web pages, ftp upload files. Can let the website to do the network company training, combine to buy a book self-study, not difficult, the learner can master a knowledge more, also will not resist. Therefore, this method can also be used.

Website promotion is much more complicated and difficult.

From the exchange of links, login search engine, information published to the mailing list maintenance, and so on, all aspects of professional knowledge, is not easy to learn some such as Web page production methods can be solved, but this part is important, therefore, for the SME website promotion has the following suggestions: Key project outsourcing, Other promotion work own internal commitment.

Key projects mainly refers to the search engine promotion, network advertising.

Domestic search engines and network advertising business to carry out the agency system, can be found on the site of their authorized agents in various regions, sometimes, through the agent's price than the media site their own foreign quotes are low. But if the company does not have this budget, have to Google for free login, but the general site planning and design staff in the construction of the site will not consider the Google rankings of the page optimization problem, so in fact to get a good ranking is still difficult. If you want to do search engine optimization, on the one hand involved in costs, and most importantly, the quality of optimization. In fact, search engine optimization is usually just some personal behavior rather than company behavior, because "search engine optimization" is not a mature service product, and the effect often differs from the subjective effort. So it is not easy to find a master of optimization.

Other promotional and maintenance work

The main is to find the object of the exchange of links, release information, email marketing, reply to customer email and the site and users of the interactive response, and so on, most need long-term management. Most of these jobs do not involve too complex expertise, but require a lot of effort. For the website maintenance personnel, needs to clear the job responsibility, the content, and the long-term study knowledge, this group of people belong to the website marketing loyal user. Also can use the traditional media, such as through a variety of media (such as radio, television, newspaper ads, outdoor light boxes and street signs ads), exhibitions, corporate print (product Catolog, business cards) and other promotional methods to promote the website.

Some website management personnel to network marketing inkling

Received a number of spam sales "Network marketing Software", the price is not expensive, it sounds like to promote the site seems quite helpful. In fact, the "Internet Marketing Software", which is advertised through spam, has not been believed by many people. The idea of hoping for a few cheap emails to dig up a bucket of gold is bad for a site that needs to be grounded and run on thin water.

It should be said that only a solid according to the Network Marketing business principles

Combine the actual situation of the enterprise, carry out the operation of the website, can make the enterprise website to play the real function. Therefore, whether the existing site or is building the site of the enterprise must not ignore the link to the site operation! Is the so-called "play Jiangshan easy, keep the Jiangshan difficult", creating a flourishing prosperity is even more difficult.