Website operation and Profit circle

Absrtact: Recently in and peer exchanges, many webmasters always complain about the site does not flow, there is a flow of money, and even partners also due to the site profit this piece produced a disagreement. The reason that the website does not have the flow, has the flow to make the money, actually is because stationmaster

Recently in the exchange with peers, many webmasters always complain about the site does not flow, there is a flow of money, and even partners also because of the site profit this piece produced a disagreement. The reason that the website does not have the flow, has the flow to make the money, actually all is because stationmaster is mistakenly entered a website operation and the Profit circle.

The Circle one, the website does not have the flow, is because Baidu does not give the power;

Circle Two, there is flow of money, because the advertising Alliance does not give force, advertising clicks do not give;

Circle Three, the website to make money, must have flow, flow where, flow Baidu to;

Circle Four, why do this site, in order to flow, for the key words, for Baidu;

Circle Five, the site does not make money, all day brooding how to improve the rate of ad clicks, or find a better advertising alliance;

If you also bring more than a few ideas on the website, it is very careless to tell you that you have fallen into this cycle, has been out.

Society in progress, the State in the development of the Internet in the replacement, flow for the emperor's advertisement for the King of the era has gone; the new era of webmaster should change the concept, break this cycle, only in the future of the Internet market will have you a foothold. So how to break this cycle, the following will Xiang Shaobo I have several years of experience in the website operation and some of our predecessors to share some of the ideas to everyone, hoping to play a role in the Internet world, a way out of their own.

Break the circle One, change the idea, open the mind

Many new owners, and even the old owners of many years of business, think that doing the site is to do traffic, and the main source of traffic is Baidu, there is a flow of advertising alliances. So the webmaster stepped into a vicious circle, the site began to do a lot of traffic, there are traffic to find ways to set up ads to the site, in order to do traffic site heap of key words, what word index to do what word, so that the content of a variety of sites, the site ads a variety of.

Flow = Money This idea has been deeply fumihiko into the webmaster's thinking, a few years ago this idea may still work, but with the development of the Internet, today's internet is no longer a simple internet, many offline entities are slowly entering the internet, the Internet industry also slowly into the offline entity, In the next few years this change will complete the integration. Internet browsing and surfing habits will slowly change, the quality of the content of the site will be more and more high, which requires us to do as webmaster of the Internet people also want to change, changing the concept of operation.

A day IP10 million station profit less than a day IP1000 station, this situation in a few years ago very few, if there is also illegal website, but in today is everywhere. With the advent of online and offline integration, more and more industries, gray industry chain derivative, because many offline entities in the new world into the Internet is not understand the new, so willing to use their money to dredge the world, which also brought us a lot of new owners of profit way, But this situation will fade over the next few years with the completion of the integration.

Flow = money, not only the flow is not good, and less money, is a thankless task.

So webmasters please open their minds, change their ideas, and look more to those invisible industrial chain.

Break the Circle Two, look, smell, ask, observe, find profit point

When our minds open, the smart webmaster will find a lot of ways to make money, here Xiang Shaobo suggest that we see more, listen more, communicate more, find. For example, a friend of mine is a singer, famous, a little bit of money, like playing music, in order to make their own song red at the expense of a large number of advertising on a variety of websites; but he does not understand the network, no IP awareness, advertising never look at the site traffic geometry, fame geometry, just look at the site surface, this site looks very cattle, , the advertisement price is also suitable, did. This is not a personal image, but the whole of this circle. Here is not much commentary, the wise man can understand, example like this is the gray industry chain. Gray industry chain as long as the packaging, big earn is sure, but also easy to let your site into the offline entity. U.S. air network is the gray industry chain to achieve the peak of the example, we may wish to study more.

Break the Circle three, create brand and core value, do not do user traffic

When the shrewd webmaster found profit point, because this profit point is not before, others do not understand, this requires us to packaging this profit point packaging. In short, it is to create a brand new, through packaging to show the core value of the brand. The operation of the site and the way we need to reposition, we must not for Baidu more than a few quantity but choose some irrelevant, weak related key words and content, the site brand and content must be refined, quasi. The content creates the brand, the brand manifests the value, the value attracts the user, the user builds the industry.

Break the circle of four, build brand industry even, to the road of success

When we do the above three points, the website accumulates to a certain user, can create a new industry chain through the user, here does not say much, because I also did not reach this step, did not have what experience good share. Just give everyone a piece of advice--not only do we have to make money for our users, but we also have to hold them firmly in our hands and make them your wealth.

At this point, if you successfully achieve this four steps, you are already a successful entrepreneur.