Website operation or This "road"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

People often call the Internet the "Highway" for information, which is different from the road we take in life, and the program and code that runs on the road. Think about it, there are many similarities between running websites on the Internet and building roads on the ground.

The road is accessible to the people. People can get to where they want to go through the road of life. On the Internet, large and small websites are like a road to every corner of the information world, take you to contact different days and places, give you different experience and feelings. Of course, you will also have different forms of psychological feelings and unusual harvest. The operation of the website is a road, road maintenance, the process of making money, the first to hear such a statement, may be a lot of people will find it strange. But by making a careful comparison of the two, many similarities can be seen.

Our country has built a road with a total mileage of nearly 4 million kilometers, and a dense railway line across the country. The purpose of our road building is 2:1 for the convenience of everyone, and the second is to make money by way. The purpose of building a website is probably the same. Aside from this, there are a lot of similarities between the way the site works and the road it operates. Through these comparisons, we hope to be able to enlighten our website operation.

The road is wide and the world is wide

Building a website, especially an industry site, is a network platform that serves tens of millions of people in the industry, like building a highway that can carry thousands of vehicles a day. In this case, Web site construction should not be eager to profit, first do a good job of basic work. Just like the road, it is necessary to repair the road enough wide, long enough, enough flat, so that will continue to have pedestrians and vehicles to embark on the road you built, we have worked hard to build the road will not be abandoned, after the hope of profit. The road is wide and the world is wide, that is the truth.

In the last May, China Webmaster Annual Meeting, China Light blog Community Pioneer Dot Network founder and CEO Xu Chang to the media: The Future DOT network also plans to burn 100 million U.S. dollars in 4 years to accumulate users. Dot Dot Network Registered users have reached hundreds of thousands of order of magnitude, dot dot net why not to profit? Is this a small size? Yes, in the face of the internet on the million, tens of millions of users of the scale of the brothers site, Xu Chang feel this user scale is still very small, dot network also need a lot of money to do basic work, do a good job of user experience, the The road has been built wider and better to attract enough users. This is why a lot of websites that seem to be profitable are still relying on VCs instead of rushing to make money. Internet development So far, has entered a relatively mature stage, with the progress of technology, replication and the cost of Shanzhai is getting lower, the only can not replicate is the user, only to establish a strong user-scale barriers, in order to remain invincible.

Website operation "Road"

So, in the way of profitability, website operation and road operations have no similarities?

The truth is that there are very similar places. The mainstream profit model of Internet is three kinds, one is information barrier, one is value-added service, there is also one kind is advertisement service.

Information barrier

Information Barrier, the most representative is the marriage dating site. Two people to the normal process of communication barrier, set charges, this highway toll-type profit model, is widely used in the century Jiayuan and other dating sites.

In the century, you want to see the letter sent to you, you must spend two yuan to buy a "stamp", with a stamp to see the other party sent you a "love letter." People could have been on the Internet very smooth communication channel, but was artificially blocked, like could have been speeding electric switch-like road, suddenly set up toll stations, cordon fees, must pay to continue to pass.

This way is also used by other types of Web sites, such as some business-to-business sites, recruitment sites, want to see contact information such as the need to register or spend money to become their fee members, are using information blocking this common way of profit.

Value-added services

After the completion of the road, some use the set up toll stations to achieve cost recovery and profit, and some did not adopt this approach, but adopted a more modest way to make money. The road was built, and the operators took a variety of ways to revenue. They have bought taxis, buses, subways, trams and other forms of transportation to provide personalized service to people. Pedestrians will not pay a penny, and those who have special requirements for speed and time will only need to pay a little extra fee to enjoy more and better services and benefits, which is value-added services. This is also very common in the operation of the website, Tencent is the use of this trick to the peak. Although in 2003, Tencent has tried to use the means of information blocking, compulsory demand for everyone to pay the use of QQ, only pay after the chat with friends, but after all, not successful. Finally, they wisely chose the value-added services, let QQ the most basic instant chat tools continue to free, then, "malicious" to make a pile of QQ show, QQ space dress up supplies to do bait, to attract netizens to spend. Relying on revenue from value-added services, Tencent created a Penguin empire that was unimaginable to all, with a high market capitalisation among Chinese internet companies and the world's top internet community.

Advertising Services

On both sides of the road all over the billboards and a variety of shops, these billboards and shops with the flow of traffic on the road to earn enough eyeballs and white silver. In this sense, the flow of traffic is money, is cash. In fact, we often see these familiar images on the website. The billboard on both sides of the road is equivalent to the advertising position of each page of the website, traffic flow is the website traffic. And the shops, like the shop window. Taobao is a grocery street, a road on both sides of the distribution of the size of the shops, occasionally out of a large scale and famous brand gathered in the large-scale stores, that is Taobao Mall. and Jingdong Mall is just an electrical appliance street, when it is just a book street, where the finished product is only a garment street, nothing more.

"Road", "maintenance", rely on the "way" to make money ..., different people for a common purpose, in the Internet, the virtual world of a different "road." The website operation is not mysterious, the road person, exchanges the access, the website operation walks is still this "the road". Read the way we walk every day, also understand the website operation this "sutra". Above content by www.zhaohushi.com in Admin5, reprint please keep the URL, thank you!