Website Operations: How to Reduce Bounce Rate Retain users

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With the popularity of the Internet in the 21st century, as webmasters, we all had this experience. Users use search engines to visit a page of our website, and immediately close the page and leave the website. Bounce rate is high, indicating that the site user experience did well, the user jumped out, and on the contrary if the bounce rate is low, indicating that the site user experience done well, users can find what they need. How to reduce the bounce rate to keep users is the key point of SEO optimization in the process of website operation.

Bounce rate, in simple terms, is that visitors come to your site without visiting the second page to leave. This is one of the ways users are dissatisfied with your website.

Reduce pop-ups

Why should I put the pop-up window on the first point? Now many medical industries like to get a bullet in the content page, which makes the user very offensive, what is more, the user closes the pop-up window, a few seconds there pop-up window This is what you want to get it. For example, the user to search for "xx hospital" in your website page, the first appears in front of the user is a pop-up window consultation window, users want to get a good understanding of your website information no way, had to close the page and continue to find the next. Zhang Yu Gan does not recommend that you do not play the pop-up window, the key pop-up windows should be moderate, does not affect the user reading experience, it is recommended: Add small windows on both sides, users have the need to consult will naturally click, or add a window at the bottom line Affect the user to read, at the same time can increase the user's viscosity on the site.

Layout, the content is unreasonable

Users search for a keyword to your page, the user residence time is long, after reading this article closed the page, the page layout of the lack of relevance articles. Zhang Yu Gan blog at the bottom of each article set the relevant reading, recommended to the user 3-5 articles, and guess you like, random reading, popular click articles, allowing users to read an article after reading more articles can be related , Provide a wider range of value.

Many users search for a keyword to a page and found the article title completely inconsistent with the content, there are some webmasters like to add a bunch of anchor text in the article, think more and better, these will increase the site bounce rate . The solution: the content of the article should be based on the title to write, try to increase some of the more professional content, so that users are more convincing, readability of the article must be strong, so you can browse your website more pages, Who do not want to see replaced.

The page opens too slowly

Open the page is too slow, is your server, space business problems, and users browse your page, and so have not come out for a long time, no matter how good the temper will be your go, the bounce rate will naturally be high. The user itself does not have much time to wait. If you are a photo site, the entire page is a picture, coupled with the server is not stable, do not want users to be able to browse your page, so to the user left the impression is not good. And the site is too slow, is one of the factors that affect the rankings. So to buy a server stable, spend a few hundred dollars more is a reward, a stable server will increase the site's volume, so that the spider crawls the site's pages.

Missing site search

If you do not have a search box inside your website, it will lead to a huge loss of users. Under normal circumstances, the home page in the upper right corner of the home position to provide search box services, allowing users to search according to their own needs related words.

to sum up:

Too many pop-ups, the layout and content is unreasonable, the page is opened too slowly, the lack of site search will lead to an increase of the site bounce rate, the webmasters should pay more attention to content quality, quality up, the user experience is natural, experience, Nothing is a problem, bounce rate will be greatly reduced.

Article Source Zhang Yu Gan SEO blog: http://www.seozyg.com/ reprint the source