Website optimization is not SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the course of the website operation, we often mention the site optimization and SEO, but most people will optimize the site and SEO play on the equivalent symbol, in fact, they are the relationship, site optimization is not seo, and SEO is only a part of the site optimization.

First we must understand: what is the website operation, it includes what specific work?

I understand and engage in the operation of the website refers to the implementation of the established operational objectives (short, medium, long-term) and carry out a series of operations, including web site planning, website construction and promotion optimization, Web site data analysis and other work combined.

1, website optimization is not SEO, website optimization is the overall concept of site user experience, and SEO is only a search engine Optimization ranking optimization category.

Website optimization includes three parts:

1 Website Information architecture optimization (including site navigation, page information optimization, station tags,);

2 Interactive process optimization (such as the user in the online mall system to complete the shopping procedures, processes, the interaction of a behavioral action and related information layout of the optimization);

3 website page code and program optimization.

The first two belong to the responsibility of the Product manager, and the third is the responsibility of the front-end and backstage engineers.

2, SEO is a part of the site optimization, the Chinese name is: Search engine optimization.

The main point is that according to the search engine specific collection rules and site search ranking rules, the Website Information architecture optimization; According to this concept, SEO should belong to the site information architecture optimization of a work content, its work content including the chain, outside the chain, code optimization, content and other parts of the composition.

As a result, we can conclude that SEO is only a part of the site optimization, and the fundamental goal of website optimization is to enhance the user experience of the whole station, the purpose of optimization is to maximize the core KPI of the established website. For example, the conversion rate of the electricity quotient website, the PV of the social networking site, the PV of information website and stay time.

From the content of the work: Web site planning and construction, website optimization, the two work content more belongs to the responsibility of product managers, and web site promotion, and data analysis is more of the responsibility of marketing managers. And the site operation is the combination of these two functions, so the site optimization is not seo, and SEO is only a site optimization process, a content just.

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