Website optimization strategy: solve the internal and internal problems can be a duck

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SEO optimization Of course can make Web site strategist winning, play to horseshoes striking will competitors throw away the effect. But optimization is more likely to cause internal and internal instability as the ultimate destabilizing factor, a large part of the site often in the short term to achieve a higher ranking finally go sadly retreat, have to say that the dark war occupies a large part of the factors. How to solve the site of the aggression to avoid, is to reduce the rate of search engine elimination, increase the elimination of the opponent's chips, so that the site to expand living space.

One: The internal of the optimization process

In the process of Web site often encountered in the Web site after the online still repeatedly modify the site, have to say that this is a kind of internal. The weight of the lower is not a search engine recognition, and then to modify the site is undoubtedly another worse. Often hear some stationmaster say "why my website 2 months have not included?" What have you been doing these last two months? Do not only the pursuit of the site is the perfect visual, search engine focus is "stable", so the stability of the win here still enjoy. Of course, the above is only one aspect of "internal", specifically easy to trigger the site internal, as well as:

A: Content and subject positioning offset

During the construction of the website, you should always be clear about what kind of website you are doing and what to update. is not constantly original can improve the ranking of the site, but also to write the right? For example: If you are a Seoer optimization site, but the daily release of some entertainment information, it is not fish and fowl, and the density of the keyword must not go up. Such a site is fundamentally offset the trajectory of development, so even if you increase the optimization strategy, external links do not make effective traffic. Therefore, in the future development of the subject-oriented development is absolutely not offset the necessary factors, and content focused on the main update more easily increase the weight of the site, speed up the pace of the spider update. The spider is moving fast. Proving that you have more opportunities to surpass your competitors, so the coordinated development of content and website subject is beyond your opponent's chips.

B: Home weight allocation is not in place

Home is not the first, what is the cause of it? Because the home page is down right or the first page weight itself is not enough. About the home is down right no doubt in the rankings of the site is greatly compromised, become the impact of the future development of the site a fatal obstacle. How to solve the problem of the first page weight, mainly divided into two points to discuss: 1, the internal weight distribution, about the structure of the site is not coordinated with the weight of the home page weight assigned to the low, a large part of the reason is because of "navigation" irregularities caused by the correct distribution mode: The inner page link classification channel, the classification channel link content, Category channel content links do not cross, and each channel, each content must have links to the home page. This can be done to ensure that the whole station has a link to the first page, instead of the content page can only link the channel page but not directly linked to the first page of the weight distribution error problem. 2, the external link does not focus on the first page of the link, and constantly take content pages or categories to do the promotion of the link lead to the home page weight is not enough. Above only to ensure a home page weight of the basic distribution, how to increase the weight of the first page from the station and the outside of the description of the text to do, the station each of the end of the article to do a text added, the external link can be traced to the text of a description, is nothing more than the most beneficial to increase the weight of the home page means, not

C: Website Construction Error

Website Construction error can be said to be caused by neglect, the general "dead link" is more common. In the website modification or the on-line must do is carries on the dead link the test, avoids the dead link the appearance to want the spider to favor you more. In addition, there are "robot.txt" writing irregular easily lead to the failure of search engine indexing, for the general site if the webmaster do not know much about robot.txt can be ignored.

Second: The aggression of website optimization

External optimization of the site is nothing more than link problems, external links to the error prone to the future development of the site potential pitfalls. External links to a large number of excluded: link relevance is lower, outside the chain increase uneven, friendship link is down the right, the use of mass tools, are there is the impact of the site optimization of the unsafe factors. Some sites to also hastily ranked above, and then go also a hasty decline, if not the content of the cheating factor is generally the problem of the chain. In particular, "friendship links, and mass software," the most influential, friendship links implicating examples have been countless. Mass software does not find out, after the discovery is bound to be in the case of the right to fall, serious directly blocked are possible. So the external link, do not be opportunistic, is the site development of the most stable way of survival. Other external link problems in general, the impact is not very large, which increased the uniformity of the chain is only for the new station, the sudden explosion of the outside chain easily lead to counterproductive consequences. And some of the situation is not a webmaster can control, such as "link is relatively low", many areas of the site will be reproduced, it is bound to cause a low link relevance, may eventually be removed by the search engine.

Solve the website internal and internal problems, the above content we discuss is the website development "soft" nature can control the hidden trouble. Binary network to join hands with professional website construction company Pilotage Technology (www.joyweb.net.cn) also believes that there are many "hard" aspects of the site development, such as the hidden dangers of server stability, or the record after the replacement of the access company is a hidden factor. Can maximize the reduction of this hidden danger, then the development of the Web site is to maximize the correct trajectory of the sound development.