Website planning how to conduct website research

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Site research is the beginning of the site planning, but also the beginning of the enterprise network marketing work. Web site Research is a basic work, the more detailed data in the subsequent decision-making more grasp in place. Do not have a survey to start the site planning work is impossible to stand on the feet, and then a good planning copy, can not be implemented, but also a paper.

Conduct Enterprise website investigation, Bright Gold thinks the main can start from following several aspects:

Senior Management

Through an in-depth communication with senior management to understand the enterprise construction site needs to achieve an effect, is brand promotion or improve sales, the focus is different, the way is different. At the same time, through the positioning of the enterprise, the future development of understanding, so that enterprises are not only to do Web site marketing, more through the web marketing to drive the entire future network marketing.

Practical operators

The actual operator is always responsible for sales, often communicate with customers of the business staff, through the communication with business personnel, you can more detailed understanding of the target customer group characteristics, Internet habits, actual needs, and so better to the site planning to meet the actual needs, better integration into the site design and user experience.

Competitor Survey

Competitor's survey information can be learned from the enterprise staff, know what the competitors have, the current status of the industry and the company and competitors compare, where the product advantage, in order to better in the site on the bright spot. At the same time, through the network planners to collect data on the Internet, to understand the competitor's website and the entire industry on the network of a situation, and then carry out a specific analysis.

Any investigation needs to be analyzed from the internal situation of the enterprise and the external environment, to collect the data, the website planners need to have such an understanding. Only through the above Web site research work, site planners to the entire site layout control, to achieve the effect of web marketing.