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This article alias: The new mode of local portal operation starts from the factory forum
Introduction: Introduce the same year I operated a local portal site, come on! To see the province of China to tell you a grassroots webmaster never know how to build a station to sell the station process.
The first time to build a station
The first time to build a station, it was in 09, from the free personal homepage to build a literary site, when the flow is easy to sit up. This website is hangs Ali Mother's advertisement Alliance, the website uses is the free level two domain name, the traffic is makes to the main website! This site is not profitable and died! Although the site is not profitable, but I learned valuable experience, but also this free personal homepage to take me into the webmaster circle, know a lot of stationmaster, For the future operation of the website has laid a solid foundation! Perhaps most of the old webmaster have this experience.
I built a website again
In recent years the local portal hot up similar: Xiamen small fish, 58 with the city, net, People's network, 19 floor and other local portals of the hot, my fiery heart again burning, I also set up a local portal site, portal program with DZ. I have not studied the PHP language, the DZ forum procedure is also ignorant, because my technology is shallow, the procedure often problems, each time appears the technical question, on the internet to look for the material. Online search not to DZ official forum post for help, a lot of enthusiastic friends give me selfless help, here again thanks to those who helped the Chinese province of people!
Technology Limited, do not know how to promote, do not understand SEO, do not understand the operation of a local portal so stumbled on the operation of the four months even the most basic content has not been completed, and finally adhere to do not go down, had to shut down!
Two the reasons for the failure of the station I summed up a bit:
1 Technology Limited
Building a website does not need too much technology, as long as the Web site program to the space can be, but after a few months of operation, with the flow of the rise, there will be illegal people, attack your site, hanging horses on your site, there are traffic rising space can not meet the traffic demand for the site to open the speed is slow, this time to change the VPS, So some basic knowledge of VPS to understand a little. Don't understand, really difficult to operate a website, I have a great loss in this point!
2 do not know how to operate
Parrot, see other people's website success, oneself also imitate, know others success behind how much effort. To build a website before, or to run a project before the understanding, first learn, mastered the relevant knowledge in the beginning of implementation, there are plans better than no plan!
I made a profit on this site.
After summing up a few previous failures, I set up a local portal again, because I work in Shanghai, so I built a local portal in Shanghai, Shanghai, a number of local portals, famous: Shanghai 19 floor, fence network, as well as Shanghai Beach community, Shanghai Forum and so on. These large companies operate the portal site, I am a grassroots personal operation of the site to get a piece from their mouth is indeed comparable to heaven!
Shanghai Local portal market is basically saturated, not to mention I am a personal operation, with personal force to contend with several teams operating the site. It's impossible to be successful. If you work hard, you will reap, I carefully analyzed the Shanghai 19 floor, Shanghai Beach, Shanghai Forum of these several sites, their site positioning is the whole of Shanghai, I just narrow the positioning of the county level in the forum can have some market. With this in mind, I narrowed it down again and positioned it as an employee forum for an electronics factory in an industrial area in Shanghai. A site to be successful, positioning is very important.
The electronics factory to go to the national staff of 9W people, in Shanghai factory staff 5W, and the majority of the crowd is a generation, there are few not Internet, this 5W people as long as 40% of people have the habit of surfing the internet to have 2-3w people. 2-3w people
As long as there are thousands of access forums every day, there will be considerable traffic! Because the Forum positioning is very small, a factory forum, so it is easy to promote!
This is a Shanghai So-and-so electronics factory staff Life Network set up!
Website promotion is not afraid of trouble, I promote the method is very simple, online and offline promotion:
Online:
QQ Group, mail, post bar
I added a few thousand QQ group of this electronics factory, to each of these group members clockwork information, and a message. Paste the text every day!
Offline:
Flyer: Thousands of leaflets were printed and issued at the factory gate. I asked the Flyers are young beautiful and energetic models, they stand in the factory doorway is the focus, remember to send leaflets that day caused a stir, then the Chengguan are coming! The effect of the leaflet is very good!
Business card: I also printed a lot of business cards, these business cards, the door of each employee dormitory stuffed a few! Some of them are thrown into the room from the cracks under the door! Think about it all ridiculous, that time a bit like a thief!
RMB Promotion:
This method is very novel, I dare say you have not done! This method is, I changed in the bank of the new renminbi, is full of 20 yuan A, in the RMB positive blank place printed on the site's website and slogan, and then go to the Internet café consumption! This effect is also very good!
These three promotion methods do go on, the site's traffic really come up, the daily amount of posting is increasing! The best of these three methods is that the beautiful woman in the factory door to send flyers the best effect!
The reputation of the site spread around the factory, a lot of intermediary and recruitment units contact me, want to post some job ads on my website!
Site advertising has been very nervous!
This factory forum I have been operating for about seven months, there is a local talent recruitment company to buy a high price to go!
Summary: Now the local portal market close to saturation, want to run a local site is even more difficult, you may wish to consider from the site positioning the crowd thinking about the operation of the local portal site! From the local Factory forum began to develop, from the local factory forum to cultivate the old users, in the slow development of large-scale local portal site! From small to large! Everything from the site of the crowd to start!
This article is from the Province of China blog, from the province of China original www.huashengsheng.com; reprint please mark