Website Promotion website Marketing Plan White Paper

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Rui-Feng Network as a strength in Weifang, a network company, advocating the site to have marketing functions, to be able to bring effective traffic, and effective flow to be able to convert into orders, such a marketing-oriented site has value. This is also Rui Feng in the Weifang website construction of the original intention to give a small summary, the network Weifang Small and medium-sized enterprises to read carefully, Rui Feng Network website Construction Marketing Program 001 (draft)

The specific specifications are as follows:

1, flat effect to look comfortable, not fatigue, the whole station picture fine, beautiful. Pictures need to be enlarged or reduced to be handled in a year-on-year manner.

2, JS to try to external

3, the website script wants cleanly, does not affect the website opening speed

4, home to highlight the core products, to the interests of customers (core selling points), as well as the benefits of reliable support. The homepage is the soul of the Enterprise

5, the page title,keywords,description to be able to lay, if not laying should be the default value extraction, keywords if not laid will not show

6, file name and directory naming rules as far as possible to meet the SEO

7, has the website map, strives for in any page all can complete the navigation

8, has the key word link management function, the density should moderate

9, navigation contains keywords, navigation order to meet the browser before the pre-sale, sale, after-sale order.

10, there are links columns, for a slightly larger site or site keyword categories more, the link function should be able to correspond to the page, rather than simply the home page

11, the home page and the whole station must have a sense of trust, such as: witness, success stories, typical customer list, honor and qualification, corporate memorabilia, Enterprise strength display (r&d), FAQs, various records, reliable links

12, to have a very good shopping guide system: Telephone, very good navigation, very good copy, instant communication tools, product detail page and copy page to have a strong shopping guide function, at the same time to have the relevant information for visitors to continue, for the end of the deal page to reduce transaction noise.

13, have a good access to statistical systems or counters

14, the foreground does not use the frame structure, may consider uses the div layout

15, to have the customer to leave contact method or function

16, the picture should add appropriate alt label, link should add appropriate title tag

17, remove the pop-up page, all pages must be able to return to the home page, the site's only logo to be able to look back on the page, if it is the picture to have alt

18, contact the way to be informative, intuitive

19, the site code meta author to be annotated "website construction: Weifang Rui Feng Network Technology Co., Ltd.", unless the whole station in accordance with customer requirements after the production of bad results

20, the website cannot have the dead link to appear

21, message and other interactive function prompts to be friendly, return to the appropriate

22, the width of the case, the interception of text to maintain the maximum, the interception algorithm to the standard, pay attention to both English and special symbols encoding

23, if no special instructions, the page at different resolutions should be centered, especially in 1280 and above the resolution of the display;

24, page terminal page font to be set up, the standard is 14px, line spacing using 150%, title <H1> label, Bold, Standard: 22px

25, attention to the Web site in firefox browser compatibility

The white paper by Rui Feng Network carefully collected summary, although only quadrochromatic but also a lot of scheming, hope that the major webmaster reproduced when please indicate this site link http://www.wfrfeng.com Weifang Professional network company.