Website ranking factor list (1)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Improve the site's ranking in Google--search engine-oriented web design,

Keywords: Google PageRank "link Popularity" "Website promotion" "Optimization for search engine"
Content summary:
The current Chinese web site in the entire Internet impact is relatively small, this is mainly due to the overall level of Chinese web site (technically, content) are still relatively backward caused by the main performance:
Industry knowledge: Do not know the importance of search engine to attract new users, in search engine ranking service in pursuit of "fool-related", Buy some industry keywords that don't really have much practical meaning. In fact, the more keywords users can input, the stronger the true, the higher the value. If the user can directly navigate to the product specific content page than to the home page has more value;
Publishing Technology: Web pages into Google's index is very small, Dynamic Web page is still the main publishing mechanism, the lack of dynamic page links to represent static page mechanism;
Page design: Repeat page title, Keywords are not prominent, the transition using JavaScript script/Picture Flash, such as not suitable for search engine index of non-text form;
Things that cannot be quantified are not managed, and the root cause is often the lack of log statistical analysis of the site itself:
In fact, most of the site as long as through some simple strategy or can let the website own level in the Internet has a true embodiment of the site structure design for the search engine optimization considerations include:
The importance of link references;
How to highlight Keywords: page title, theme design;
Page and site structure design considerations;
and the importance of site access statistics;
Google's site design guide
(Note: This site design itself takes advantage of some of these methods).
What is PageRank
? One of the advantages of new search engines, such as Google, is that not only are the indexes large, but the best results are ranked at the top of the search results, and the specific principles can be referred to googleの secrets-PageRank A thorough interpretation of the text, PageRank simply says it is similar to the citation mechanism in scientific papers: whose papers are cited more often, who is the authority. PageRank on the Internet is based on the analysis of the relationship between the links in the Web page.
In addition, an article on the PageRank mechanism from the perspective of computational methods has a more detailed PageRank algorithm description and a variety of clear small case analysis:
For example: The importance of navigation bar in sub-pages
B <=> A => C
Vs
B <=> A <=> C (good)
Page number factor:
B <=> a <=> C
Vs
F <=\/=> G
B <=> a <=> C (OK)
D <=/\=> E
An unexpected conclusion: (b <=> A <=> c) (e <=> D <=> F)
Vs
(b <=> a <=> c) <=> (e <=> D <=> F)
PageRank raised only 2 pages A and d that were linked, while the PageRank on the site's subpages averaged slightly lower. At the same time: the greater the index of a website entering Google, the smaller it is affected by similar factors.
PageRank Asymmetric page interconnects:
Google uses algorithms such as Badrank to correct them, and a Web page has links to high PageRank sites that are "disproportionate to itself," and lacks sufficient quantity and quality to reverse link. Its pagerank is automatically reduced to 0,a (pr=7) <=> B (pr=0)
simply: Occasionally to be authoritative site reverse link does not count, to be enough authoritative site references to improve the PageRank of their own pages.
links are everything
in the ocean of the Internet, the most important thing is interconnection, not to be cited by other websites is "Information Island." "Good wine is also afraid of the alley deep", perhaps this word is a bit like spam ads, but the truth is this. So if the purpose of the site is not narcissistic, you need to actively promote their own website.
through the search engine to promote their own need to pay attention to the following aspects:
To win: not necessarily to join a large site Classification directory is the site promotion, from other sites of any inverse links are useful
Site promotion is more classic way to join the comparison of large portal site Classification directory, For example: yahoo!,dmoz.org and so on. In fact, there is a misunderstanding: do not necessarily have to join a large site Classification directory is the site promotion, because now the search engine is no longer just the index of the site directory, but a more comprehensive index of the page, so no matter from any other site of the reverse link is very valuable, even if it appears in the news, the Forum, Mailing List archive. When mailing lists from many large sites, be sure to add your own site's address to your signature.