Website SEO optimization needs to be the enemy win

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"Grandson of the attack," said: "The enemy, win, do not know who and confidant, a win and a negative, do not know that, not confidant, every war will be dangerous." In the SEO optimization process, not only understand the competitor, but also understand themselves, the hundred war will not be dangerous, do not understand the enemy but only know themselves, the possibility of winning or not, not understanding the enemy, and do not know themselves, that only every war is dangerous. As SEO in the optimization of the site must do "confidant, know that", the early analysis is essential, including Web site data analysis, keyword analysis, competitor analysis, today, I have some experience to talk about competitors analysis.

The analysis of domain name

Some domain names are inherently advantageous, such as the old domain name, some very short domain name, the search engine itself has a lot of included, such as in the BD input 22, search results have more than 100 million, then the domain name is born with advantages, which is the value of those short domain names so big reason. Or the domain name contains the keywords you want to optimize. Domain name is the most important factor in website optimization, this is mainly refers to the analysis of the age of the competitor domain name, the PR value of the domain name. Then compare our own domain name and what is inferior to others, do a good record.

II. Analysis of website structure

Website structure is a key to a website, analysis of a website, first of all to see the structure of the site, whether it is a garbage station, whether there is piling up keyword phenomenon, whether there is a structural error problem.

Third, the analysis of the key words

Keywords are the core of the site, so we want to analyze the competitor's website keyword weight, if the strength is very strong, then we have to return to the second, can not head-on confrontation, such as you want to do a portal class site, want and Sina called to challenge, to show your strength, this naturally a little Ishing, So through the analysis of the competitor keyword can Shini, hit him a surprise! In addition, we can also see the keyword in the search engine results page location, if the home is a level of domain name control, then we have to return to the second, if most of the row in front of a number of two-level domain names, So as long as can make money or is worth to compete! Analysis of competitor keywords from the layout, such as title,keywords and description these three aspects, there is the density of keywords and the location of the occurrence and so on!

Iv. Analysis of website content

For the content of the analysis of what is original, included how, how often, how the quality of the content is not to attract customers and so on, of course, to analyze these content has not around the site keyword to do, these are conducive to search engine optimization, if the other side of this is not done well, That naturally gives us a chance to overtake him!

Analysis of the outside chain of the website

Through the SEO tool to analyze what competitors have done outside the chain, then they also go to do on their own site outside the chain, external links is a site ranking an important factor, under normal circumstances, if you want to be easier, then more than 1000 of the number are difficult words, from here can also see whether the competitors are deliberately doing SEO. Of course, is not the more the more the better, but if relevant, relatively high quality.

Just start to do SEO optimization, do not choose too strong competitors, this will only let you lose confidence in your own SEO technology, the results of the SEO confusion, the selection of the right competitor not only can help you understand the shortcomings of your site faster, you can gradually improve the competitiveness of your site. SEO is a long-term and boring work, sometimes even need a few months to see the effect, so we must adhere to, efforts!

This article is written by Idsem Group Liu Hongbo Copyright Link: http://www.idaus.com