WeChat continues to limit the circle of friends, limiting the large marketing

In recent days, there are frequent news that WeChat is continuing to limit its circle of friends and endeavoring to support the value of the brand and WeChat public accounts. Each WeChat will not have more than 5,000 personal friends + the number of public accounts concerned. If Once full, users will not be able to continue adding. Tencent phase of the relevant department staff to Xiaobian confirmed the above message.

WeChat friends and public attention to the number of accounts is limited to 5,000

However, this morning, WeChat team official microblog also released Weibo, claiming that "WeChat's circle of friends is a niche and intimate circle based on an acquaintance's relationship chain, and it is not a marketing platform. We do not encourage any use Personal WeChat marketing activities, and in order to protect the user experience, purify the platform environment, WeChat will be part of the personal WeChat number of commercial marketing by adding a large number of contacts to limit the number of contacts, and WeChat will report more to users involved Fake and commercial infringing micro-signal, according to the relevant laws and regulations to deal with these micro-signal. "

"This move is actually to curb the marketing circle of friends circle, because the average user's friends and the attention of the public accounts and the number of the addition does not have so much, so this rule does not hinder the average user using WeChat." Tencent Relevant department staff said.

It is understood that after January, Weixin had blocked a large number of personal friends over the WeChat account, the move is also interpreted as the industry weakened WeChat circle of friends marketing attributes.