Weibo Media program officially launched

Recently, Weibo has launched its own media program, which aims to promote the development of the media industry and help the media to turn the eye effect into an economic effect. According to the rules, have a certain original ability and influence of authenticated users, and a single month reading in more than 3 million from the media author can apply online to join the program. Industry analysis, since the launch of the media program will become a very important step in the development of Weibo, Micro Bo itself is the content manufacturing platform, and since the media plan to help refine more high-quality content, especially with long micro-bo, pictures for the presentation of high-quality content. Especially after Weibo has been successfully listed, such a plan will bring multiple values, first, microblogging will be based on media planning to enhance its influence in the media circle, and secondly, the media program will help to strengthen the micro-BO user viscosity, through high-quality content to enhance the user's microblogging platform in the time to enhance user activity. And for the media writers, the media program will set up a more high-end personal brand, micro-blog for the media writers to provide a flexible and diverse way of income, to help them better realize the realization of personal brand. While there are other types of media platforms or media alliances in the industry, it is hard to compete with microblogs in terms of influence, user volume and resources, and the vast majority of media platforms do not provide a sufficiently diverse stream of liquidity, making it more of a "loss-making yell" from media writers. In contrast to microblogs and micro-letters, can also see the two in the media operating concept of different, micro-Bo is committed to digging "platform content", and micro-letter is to choose to do strong "platform Portal", although the two positioning strengths, but from the long-term development of the media, content is the decisive factor. It is noteworthy that the launch of the media program is not only for the development of the media industry has a positive significance for the mobile internet age of the social power is also very important value. After all, after Ali shares in Weibo, there will be more business integration to micro-Bo platform, and strong media will enhance the user's viscosity, pull users through the microblogging platform to experience a more humane social electronic business services. In order to promote the smooth implementation of the program, micro-blog is also committed to work with other enterprises, including Lenovo Cloud services group in the competition to stand out as a strategic partner of micro-blogging. In addition, some industry insiders said that the micro-mission platform for the exclusive development and operators World Show Technology Co., Ltd. is also very likely to join the plan. It is reported that more than 1300 high-quality original content authors have been invited to join the microblog media program, covering 23 vertical areas of brand advertising, is expected to be invited at the end of the media will be more than 3000 people. As Twitter's media programs deepen, more people from the media are expected to gain business value from it.