Weight geometry, the role of network marketing to play how to set

The upsurge of internet marketing seems to be higher, not only is the network marketing four words to hit the "New Marketing" label, has become the industry to relish, cited a high frequency of a hot word, and blog marketing, network community marketing, video marketing and other references are repeatedly reported. But we can easily find that the discussion has not crossed the theoretical macro-binding. In front of this wall of internet marketing, apart from a few big brand network advertising, search engine marketing, E-commerce platform services for the profit source of benchmarking enterprises to make a notable achievement, more industry people still in the enterprise network, SEO, soft wen circle in the round, and has always been happy to code word, The same thing with a different law, or raise the trumpet to preach, the network marketing to the sky, as if omnipotent. Even if the network integrated marketing communication, but also relatively rare, and to enter specific industries to carry out the disk, is less. Recently, with the fission communication and small and medium-sized enterprises well-known operating system to win the marketing communications team in this area made a breakthrough, books, hotels, household products, PC has become its first batch of the category of chess pieces, I believe that soon there are relevant aspects of the news and reports. In fact, including brand network advertising, search engine marketing, E-commerce platform, blog marketing, topic marketing, network integration marketing communications, etc., such as Network marketing strategy is not applicable to all industries, nor is it suitable for all sizes of enterprises, but not any product can take internet marketing to make a fuss. But network marketing for many products, is indeed a killer promotion tool, because there are so many netizens spend a lot of time on the Internet, there are a certain proportion of netizens present a "three high" characteristics, and most netizens are affected by Internet information is quite high, online transactions, consumption and spontaneous transmission, Word-of-mouth communication habits have a certain degree of maturity, for the traditional marketing strategy convergence, marketing tools saturation, and market competition more intense business environment, network Marketing has become an important part of the enterprise marketing strategy, but also inevitable. In this case, how to properly arrange the role of network marketing in the whole marketing strategy, for small and medium-sized enterprises, is a problem that cannot be neglected. Role is unclear, the target is not clear, the target is not clear lead to positioning problems, positioning the problem may result in the operation of adverse, impact on the network marketing expected effect of play. To fission communication and SME visibility business system well-known win channel marketing communication team, there are several key points for enterprises in the organization of the role of Network Marketing reference: First, the site is more suitable for network communication, using the way of pushing traffic to marketing products, it is normal to go. Second, online use and consumer products (services) more suitable for network communication and marketing, for example, virtual toys, QQ show, virtual space in the image, point cards, membership fees, value-added information products; third, soft products and services to the promotion of E-commerce platform lack of sensitivity, such as software, consulting, planning, research and development, Conference services, through E-commerce platform to do the promotion, compare itsManufacturing, chemical industry, clothing industry, etc., the effect is much worse; for example, consulting services, the majority of customers through the industry's recommendations, meetings, acquaintances, information manuals, search and other aspects to obtain; four, in order to buy online marketing unilaterally, there will be three kinds of coexistence products: Exposure rate pay, click to pay and pay by the amount of revenue such as pay by effect, definition too vague, what is the effect? may be brand awareness, clicks, also may be the sales, telephone consultation number and so on, according to the different network marketing method, also has the different charging way; its five, in general, the new product listing, press conference, investment promotion, terminal promotions, large-scale theme events, seminars, Industry Summit (forum), etc., "traditional" Marketing strategy is the most important, network marketing is best to play the role of network support and network communication, such as network press conference, terminal promotional network support, network investment and network articles, and its six, network marketing plays an independent role can also be taken into account, such as independent of offline marketing organizations to implement some kind of network activities, Network topic and network event operation, but can not be lost is: the demand for products, and even corporate brand demand.