What are the reasons why social networks are fascinating?

Turn on your computer every day and open the social networking site the first time desperately brush the status of the hair, when busy, but also to squeeze time to wander on Weibo, worried that they are not a few hours on the roll of information flow in the rear, and encountered network connectivity problems, not on these sites, always uneasy, restless, Thinking about the friends on the Internet and updated what fun content ...

With the advent of new social approaches such as personal blogs and microblogs, people are increasingly on social networks. According to data at the end of 2010, the average time spent on the internet was 82% higher than it was 10 years ago. According to the Duke University professor Dan Arili Research data, he believes that people spend time on social networks is also by leaps and bounds, is the longest time to occupy the Internet, currently 22.7% of the time to surf the internet, and there is a constant upward trend. "In other words, people are willing to spend more and more time on social networks." ”

Focus on "social internet addiction"

"Why on earth do social networks make people so obsessed or addicted? How do social networks change people's lifestyles?" The hot topic of social addiction, a topic of discussion at the Davos forum in January this year, is that political leaders, researchers and economists from all over the world think it is important to pay enough attention to social internet addiction. Participating in this sub-forum, including Google search Vice President Marissa Meille, LinkedIn founder Hoffman and Duke University professor Dan Arili.

In the Davos forum, Marissa Meille No disguise that he has a "search addiction". "I also have a few thoughts in my head, and when I can't solve it, I will search for it." She admits that search has become her daily habit, with about 20% of the answers coming from the web. "If it's not because I'm on a plane or on the road, it's going to be a higher percentage." Therefore, the importance of mobile networks to modern people is self-evident. She admits that, in addition to searching, it is also important to have social networks. "Search and social networking will be the two pillars of future networks." ”

Dan Arili, a professor at Duke University who specializes in psychological research, is also conducting an in-depth study of social networks: "Everyone is inseparable from social networks." Anyone can put their latest situation online and then share it with people they know or don't know through social networking. When this kind of sharing gets some people's affirmation, the person's psychology will have the satisfaction. The more people participate, the more intense the satisfaction. ”

"When this sense of satisfaction becomes a habit, many people have relied on the internet and become addicted to it." "Dan Arili said.

Social addiction risks looming

The Asampson College in Massachusetts recently conducted an interesting experiment on social networking. The college's teacher, Maria Aire, conducted a survey of 70 undergraduate freshmen in the college. She found that the number of friends on Facebook could predict students ' adaptability to the university. More than 200 new friends have scores on self-esteem, personal adaptation and academic adaptation questionnaires, lower than those with fewer friends. For new freshmen, the more "friends" on Facebook, the less real friends there are. It can be seen that social networks do not help a lot in the normal social life of the real world, but they are counterproductive.

Social Internet addiction has become a common phenomenon not only in the United States but also in other developed countries and regions such as India. Indian psychologist Mila Nielkansen recently wrote an article entitled "The relationship between addiction and self-control in Facebook", which surveyed 160 people in India. Among the 160 surveyed, 60 were young people under 18 years of age, 60 18~30岁 youths and 40 middle-aged people.

Her conclusion is that teenagers under the age of 18 are the most seduced by the internet, and these teens are likely to have some mental illness in the future because of internet addiction. "Teens increasingly tend to focus their lives on the web, and the longer they spend on the internet, the more likely they are to log on to Facebook," she says. "She also found that these children are more likely to drop out of school, forget to sleep and eat, and, more importantly, are more likely to be emotionally agitated or frustrated, compared with other children who are not addicted to the Internet."

Mila Nielkansen This phenomenon as "Facebook syndrome"-Waking up to login, even if not online, also every moment in the care of their own pages, or can be face-to-face communication, but also prefer to communicate through information or post messages.

How can you not be addicted?

In fact, we are in a "hyperconnectivity life" (the full arrival of the era.) The connections between humans have been greatly enhanced by the unprecedented number of social networks. On the other hand, social networking is definitely an invasion of personal family life, as it is not limited to computers, as television makers are promoting social-networking televisions, where people can watch TV, chat with friends and comment on TV shows they're watching.

Isen Nichton, a columnist for the Huffington website, said: "With the popularity of social networks, this form of dating has become the most widely spread on the planet, sucking people billions of of hours a day, and no one can go back." ”

Professor Dan Arili also said: "Everyone in the future has the possibility of social network addiction, we must prepare for a rainy day." "He has started some experiments on his students, such as minimizing time on social networks," he said. One way to do this is to prevent logons by modifying passwords. He asked students to change their social networking password every Sunday night, and then wait until the next Friday night to tell each other the new password, so that when they go to school, they will not be able to log on to social networking sites. "The effect is good, and most students are able to hand in their homework at ease," he said. ”

Another "coup" for Nichton is to set limits on the time they spend on social networks. If you do not exceed the limit, give yourself a reward, otherwise set a penalty. "If necessary, you can invite friends to supervise each other, or you can use the money as a means of punishment, perhaps this will be effective." ”