What are we talking about when we talk about soft text?

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Today in the toilet to turn over Carver Buddha's "When we talk about love we are talking about what", can't help astounding: This book is simply a rare sample of soft text, this classic "Telegraph body" style is very suitable for the creation of soft text. Younger brother in Reading, also from this book summed up three writing soft text when the principle, but this is opinion, also ask you master in the humble opinion can be a matter of opinions, rational treatment.

1. Soft text needs to follow "iceberg theory"

In the 1932, Hemingway put forward the famous "iceberg Principle" in his documentary works "The Death of the afternoon". He uses the words "iceberg" as a metaphor, that the writer should only describe the "iceberg" of the surface of the water, the underwater part should be prompted by the text to the reader to imagine the supplement. In fact, this theory is very good to understand, that is, you have to explain the truth or you want to tell the consumer information to the point, do not drag out the whole, to have a certain sense of mystery, or more popular, to set suspense. The simplest way to arouse the reader's desire to read is to throw a question at the end of the first paragraph of the soft text and try to keep others from guessing what you are going to say below. It's like a bikini on a beautiful woman, and the place we see is important, and the unseen is more important.

2. Soft Wen should not boast

Voltaire, a French writer, famously said, "Adjectives are the enemies of nouns." The noun is to the thing itself, is to face directly, direct rendering of things, more adjectives instead of masking things and internal quality. Of course, not to say not to use adjectives, but less use or fine use, in the key places to use, do not abuse, in the use of the place to let people produce a "power" of the feeling, can not let people see it is in the bragging. For example, you write about weight loss drugs to promote the soft text, the results of this sentence "5 days of rapid reduction of fat, 10 days super fast thin waist lap, 3 years absolutely not rebound." This is the typical rhetoric, not only a good soft effect, but also make people feel disgusted, because you write this is to insult the people of the national IQ.

3. Soft text more Use "experience omitted"

This is the same as what we often call "the meaning of words is infinite". That is, you have to omit some unnecessary statements or arguments in the article, and the omitted part is precisely the part that people can fill the imagination by experience, therefore, this kind of omission technique has maximized the user's experience participation, And will not let users think you are taller than he and so on, think you are giving him class. Some people write articles about everything to tell you, chatter, take pains, do not leave blank, in fact, this does not necessarily have a good effect, and if replaced by the discussion, the guidance, by leaving white and to guide, often can achieve the purpose of soft text. The author of this article www.xiaohao.net