What do designers think of homemade phones?

How much money do consumers pay for design when they buy a mobile phone? How much can the design-driven product resonate with the client? In the market right and left, reasonable industrial design is there any value? In an area where there is no objective standard, no one will admit that he is a person who has no pursuit of design, But when the purchase behavior occurs, the design weight of the decision is obviously insignificant, although not some people say "I like ugly", but it is really hard to resist talking about money sad. Domestic mobile phones from the cottage to the rise in less than four years, but the "plagiarism" "imitation" of the accusation does not seem to have disappeared.

Reasonable design

It is difficult to define a reasonable standard if the design is evaluated from an aesthetic perspective, but if the design is incorporated into the product, the reasonable standard is clear and that is the manufacturing cost. In the Geek Park dialogue, Lo said:

"The details are always worth doing, but when it costs more than a reasonable range, we (Hammer technology) are forced to choose, in fact T1 also has a little compromise, but you (consumers) did not find." ”

Even so, in an exchange with Beijing designer Li Yizhou, he still thinks: "The hammer (cell phone) is doing well, but still not reasonable." Good enough designers should be in the limited cost, the product to achieve the ultimate at the same time, consider the subsequent production difficulties. ”

As we all know, Apple is basically the industry's design benchmark before it launches the iphone 6. But even as ordinary people, we can see the changes of the iphone in the past, not to maliciously speculate whether this is related to Jobs's departure. In the exchange, Shenzhen designer Michael Mak said: "In appearance, I think the iphone 4 was a crossover at that time." The iphone 5 is a continuation of the iphone 4 design, and the iphone 6 can't find the Apple shadow, more like a Samsung phone. ”

In fact, after the introduction of the iphone 5, many people have their own brain to fill the iphone 100 appearance, which may be frustrated by expectations of the boring spit, but the aspect ratio of the change in the end there is no aesthetic basis? If you ignore the sequence, which is better than the iphone 4 and iphone 5?

"It's hard to tell, but just put the two-generation iphone together, and it feels like the iphone 5 is not designed to spend more than the iphone 4." For example, the IPhone 5 behind the lid is two mirror material, in fact, after the lid, it is definitely integrated design more beautiful. But these problems are not well solved, because the choice of metal is to reduce the weight, and the metal will block the signal, so only a part of the other materials, but compared to the iphone 6, the iphone 5 look is not very bad, in the user experience and appearance of the choice, the iphone 5 of the practice is very reasonable "

Temperament and personal taste

Millet has always been known for cheap, in the support of rice noodles, the most stressed is "if there is no millet, you can buy such a cheap smartphone?" But this did not let those who criticized the millet industrial design shut up, because they think, even without millet, the tuyere will never be lonely. However, from the beginning of Millet 4, the strong "cock silk" breath is no longer so pure, until recently released Millet note, Lei finally began to have the confidence to talk about millet in the pursuit of industrial design. This change, in Li Yizhou's words, is:

"Compared to their own (millet) a little progress, but the overall (domestic mobile phone) level is still very low." "Li Yizhou said:" This is mainly determined by the company's genes, Lei is an engineer, is a capitalist, so he made a millet mobile phone, millet company must have the ability to do better than the industrial design of the hammer phone, but only the Luo (product) gene to make the hammer phone is the way it is. ”

When I asked how to evaluate the design style of domestic mobile phones, Li Yizhou said: "They (domestic mobile phones) have no [design] style. "Although the evaluation is very cruel, but Li Yizhou that, whether it is millet, the charm clan, or hammer in the industrial design is commendable." Although the "one plate of travel" and the relish of "craftsman spirit" scoffed, however, as a marketing tool, he expressed understanding, but he thought that manufacturers do not need to exaggerate the industrial design, because in the production line, each plate will have dozens of hundreds of processes, and the pursuit of paranoia is only a matter of money.

The details that can't be said

In addition to weight, the mobile phone's visual beauty and operation of the way designers are very concerned about. When it comes to entity keys, Macquarie says: "The same is true for integration logic, the virtual keys are more beautiful than the entity buttons, but a small number of entity buttons also play a role in detail." "Such a scale is a need for designers to make a conscious judgment, but from the charm of the ultimate pursuit of narrow borders, after the quenching screen and the front panel of ultra-low chromatic aberration, hammer sensor integrated into the handset, as well as the rear panel looming Smartisan can be seen, manufacturers have such a pursuit." If you are operating, Mak said: "The entity button experience is actually better than the virtual button, in addition, the entity button has an advantage can be blind, which is why many mobile phone volume keys and operation of the return key to use the entity (key) reasons." ”

In the selection of materials, both wheat and Li Yizhou believe that, whether metal, glass, or plastic, as a selection of materials, they are not in their own design priority. Mak said:

"The nature of the material is difficult to imitate, and we do not need to pursue metal, to know that the vast majority of products are plastic, plastic is the main material of industrial production." Just because of the simple shape of the phone, so there will be other materials into the integration. ”

Li Yizhou said that the rational selection is the most important, only people who do not understand the design will take difficult to achieve the industrial design repeatedly touted, but if selected a material, whether manufacturers or users, you must accept the material of the short plate, such as hammer phone wear-resistant glass back cover. Because this is a very realistic problem, there is no room for negotiation in the process. Even he personally believes that such wear will have a more aesthetic sense of time.

Conclusion

Psychologist Haidt has likened people's hearts and brains to elephants and elephant riders, and the elephant riders are largely incapable of the choice of elephants, but the thought of riding the elephant will feed back to the walking elephants. Today, whether the system or configuration, mobile phones have been to a highly homogeneous era, industrial design as a soft power can indeed help manufacturers establish brand image. To be pessimistic, this is largely determined by the value orientation of the decision-makers. The popularity of the IPhone 6&6 plus seems to prove that the world does not care about beauty and ugliness, but I still hope that this is caused by other factors, not much to do with industrial design itself. Looking back at the history of the entire mobile phone, even if there is no shortage of classic models, but the main melody is always more and more beautiful, so even if the strong as today's apple, put it in the history of the Long river, but that drop, no harm design of the great.