What do Ma want "one wallet" for?

China Ping A wallet came, although the beta version, but the first day of traffic has exceeded its internal testing category.

"We expect the flow is 100,000, the result this morning began the" Big traffic jam, reached millions, so have to control, to divert. January 16, China Ping An group general manager Ren Chuan said.

On this day, "1333" peaceful social finance strategy was unveiled at the same time at 1333th Lujiazui Ring Road, Shanghai. The former refers to China's security relies on 1 wallets, the gradual introduction of 333 life scene application of the overall Internet financial strategy, the latter is the ping an building in Shanghai, China's Lujiazui house

China Ping An group chairman Ma Blunt This coincidence is the Providence can not be violated. But I do not know, "one purse" in the micro-credit management online on the second day of the line, whether it is also a coincidence? On that day, MA a rare and safe internet financial "Five Tiger" debut, talk about the logic of internet finance and financial Internet, trying to outline the long-term picture of Ping an Internet financial strategy.

"One wallet" is seen as a sign of a peaceful march to the Internet financial platform company. Although Ma stressed that peace is only the successor of Internet finance, to Baidu (170.14,-2.86,-1.65%), Ali, Tencent (529, 16.50, 3.22%, Real-time market) (BAT) learning, no competition; but based on the background support of entity comprehensive finance, It is also the industry has given the potential to "challenge" the micro-letter imagination Space.

First day of the online experience

However, although the imagination is plump, the reality is somewhat bony.

Someone in the experience of a wallet after the version, quite frustrated. A Alipay insider evaluates "poor experience". For example, after registering and landing a wallet, he intends to enter the "Lu Jin" application through the Application Center. In the process, the person encountered two thresholds. The first is to enter the Lu Jin, you have to download the Lu Jin application. Second, the account system of one wallet can not be directly logged into the Lu Jin, need to be registered in Lu Jin application. "Anyone who has ever used a wallet does not think it will now pose a threat to Alipay's wallet," he said. ”

"There is no unified account system, including the Lu Jin of the most eye-catching service is not in the application, the need for additional downloads and jumps." "A brokerage analyst also expressed some disappointment.

However, this version of the beta products let ma mood good. He said that at present only the internal beta version, will continue to improve the customer experience, step-by-step integration. In fact, according to Ma words, to get through the current ping ' an five door (medical health, Wanli, a book, the World Pass and one wallet) account, there is no technical problems, the key is security, only in the risk assessment test foolproof situation, will be implanted in a variety of products.

"We need to have a run-in with the test time." With a solid foundation, we began to enter into financial integration and life integration. Ma admits.

Although the initial user experience is poor, the Alipay people still believe that, given the strategic significance of one wallet to ping an group and future investment, the potential of the subsequent development can not be underestimated.

Ping An group insiders have told reporters, if from the payment point of view, one wallet and Alipay purse is directly on the same competition surface. One wallet is not only the concept of payment, but also the concept of a comprehensive financial platform; Compared with Alipay wallet, one wallet has a stronger product richness (it will be rolled out in multiple stages).

The reality is that the open beta one wallet, the home page shows "Friends of Money", "transfer", "Recharge" and "Application" and "red envelopes" five common functions. "Friend Money" is similar to a transfer version of the micro-letter, can be used to chat and transfer between acquaintances. "Recharge" only support mobile phone recharge. "Application" is a wallet under the Application Center, users can add their own required applications. In the iOS system in the beta version, the Application Center automatically pushed the Lu Jin, Wanli, safe to send, easy to use cars, health card and the world's six major external applications. However, the ability to add the application itself has not yet been implemented.

According to Ma, in January 16, began testing a wallet, hoping to create a different life scene in the future, gradually replace credit cards, replace cash. "One wallet" not only can pay, but also has social functions, can chat, call, initiate group activities, a AA split. Wang Jiefeng's experience as chairman and CEO of Ping An is that she has a customer base in the "Friends money" of one wallet, can do a lot of things, such as chatting between friends, if you go to play badminton, friends can also "into the group"; the other scene is dinner activities, in one wallet can be "recoverable" meal, real-time through a AA system to collect money.

What's the new wallet for?

"One wallet is a peace of the five major portals, its role is to help the other four major security portals of every life scene, such as Wanli, a ledger or health care, etc. to provide payment services-to help them ' move money '. "Wang Jiefeng said.

Wang Jiefeng explained that the safe approach is to let customers come in from a wallet, and then go to different Wanritong, the world Pass, one account pass, medical health Tong. This means that when a customer enters any door, he or she logs in with the same password, which is equal to a key opening 5 doors. "Now one wallet behind has and Wanritong, the world pass through, like chatting social function is based on the world through." "One wallet has 5 major functions: Making money, saving money, spending money, borrowing money, chatting." It can manage money, add value to the balance, and borrow money to refer to moving small credit cards--first to consume, then to pay, Wang Jiefeng said, ' and then we'll put Lu Jin's products in the wallet. ”

In fact, according to strategic deployment, the future of safe Internet financial platform will focus on building management wealth, management health, management of life three core functions, to achieve high-frequency interaction with users, from life to finance, promote non-traditional financial clients to transform and migrate to become financial customers.

Management wealth by Ma known as making money, saving money, borrowing money, "making money" refers to the purchase of Lu Jin, banks, securities and financial products, "save money", refers to points, consumption returns, business district discounts, etc. "borrowing" refers to credit payment, no card consumption, small loans and so on.

For managing health, MA says, this is because there are 80 million health data from customers, with the most complete life table. There are also a variety of disease data accumulation, as well as more than 3,000 alliance hospitals and medical centers, including hundreds of qualified actuaries and doctors, have a healthy life risk factors, more advanced international health management system vitality.

Life management, refers to peace will be around the "medical", "Live", "line", "Food", "play" launched, the specific application of the platform, including medical Health Tong, one wallet, Wanli, safe and good car, safe and good room, are gradually set up perfect.

It all seemed beautiful, but would it be a fight with bat? "Peace is the Internet financial new ' small partner ', to Baidu, Ali, Tencent and other outstanding predecessors to learn, multiple complementary, together to provide customers with more and better services." "Ma said.

"Social Finance"?

However, unlike bat, where the usual practice is to push payments from a social perspective (finance), peace is to promote social and social finance from the area of payment (finance). "If you can get through, maybe it's a way to catch the first place in the first place," he said. "The industry is so analytical. "It's kind of weird. "Good credit network marketing director advertisements said." He argues that social-driven finance makes sense, such as micro-letters that push finance through social networking, which, if pushed back, can be challenging and difficult to understand. As the micro-letter has a strong social bonding, there will naturally be financial transactions, payment behavior occurs. But to extend social networking through finance is a fear of putting the cart before the horse.

Guanche, Deputy Secretary-General of Zhongguancun Mobile Internet Industry Alliance, believes that peace hopes to start with payment, and to converse socially. Ping An has insurance, banks, and other banking licences, but no electricity, no social platforms, no gaming platforms. And the current three hot cases of internet finance (micro-letter, Alipay, Hundred), there is no one scene is peace can learn from. "Of course, peace can start with the insurance users, let them through one wallet to buy insurance, but can not provide more scenarios for insurance users to use a wallet to pay." Guan Xuefeng said.

However, MA see and think of not only these, on the basis of traditional physical finance and the huge staff and customer base, ping An Internet finance has three levels: from 800,000 employees to 80 million ping customers, and then to the public. Now is the foundation of integration, financial integration is the second phase, and finally the service integration.

At present, there are two kinds of mobile interconnection service platforms in the market: social electric quotient and social communication; the safety positioning is based on the core advantages of financial enterprises, basing on social finance, from the real financial life into the "medical, food, housing, business, play" life scene, to achieve management of wealth, management health, management of life three major functions. "The essence of one wallet is a bookkeeping system or platform + POS machine based on personal credit," said one insurance executive, "but the focus of peace is on borrowing a wallet platform and integrating customers from the original client interface through a trading terminal." This is the core of modern finance--to connect people and act as intermediaries. ”

GF Securities Research newspaper that Ping an wallet is safe to the Internet financial counterattack, it is expected to become China's most complete network financing platform, the future comprehensive in-depth to clothing, food, housing, all aspects of the line. Despite the risk of losing a wallet, China's Ping An comprehensive financial licence is the most comprehensive and most likely to provide the most comprehensive high-end financial services platform.