What does a mobile dealer look like?

What exactly is a mobile power trader? Countless people anxiously waiting for the answer! If this answer is found, it means an unprecedented huge business opportunity to appear, even means a new Ali, the emergence of the Tencent Empire! It may even mean the emergence of countless innovative companies.

The current mobile-electric quotient in our eyes

All along, the mobile electric quotient in our eyes is like this. This is the scenario we've sketched many times:

On the road, or in any other inconvenient use of the computer, we suddenly be ghost play silly, want to buy clothes, then take out mobile phone landing mobile Taobao quickly read countless pictures, after, we selected a to make their own satisfaction with the clothes, and then, we place a single payment, and then wait a few days, to get the clothes.

This is the general human eye of the mobile electricity quotient.

Later, an improved version was proposed, on the mobile phone, we selected a satisfied clothes, and did not directly under the single, but with the mobile phone positioning system found the online shop, personally came to the physical store, tried this dress, and then pay, the clothes directly away.

A creative version was also presented. On the way, we were thirsty, we pulled out our mobile phone and landed Starbucks app, we ordered a cup of coffee, and then Starbucks positioned us, and a good-looking guy or beautiful woman stepped on a skateboard and drove the coffee to our hands, we paid and then we drank coffee.

But is this a mobile electric dealer? Or is it just a duplicate of the traditional electric dealer model and a copy of the traditional mode? The difference is that we add some new technology to the material?

The truth is, we may have been using the traditional internet and the traditional electric business thinking of the mobile internet and mobile operators, we fundamentally lack a kind of mobile internet thinking, we lack a fundamental thinking breakthrough, the lack of the traditional thinking framework completely overturned courage.

Therefore, we think that the Internet thinking is mobile internet thinking, Internet thinking has been able to guide the mobile Internet entrepreneurship, development. So we speak O2O, but never speak o2m alone.

It is this mode of thinking for us to wear a pair of hairenbujian tinted glasses, we believe that the mobile phone in the current technology, equipment, such as the existence of a series of short boards, for example, because the mobile screen is too small, too expensive and other reasons, seriously restricting the development of mobile power.

In fact, perhaps breaking the shackles of the mode of thinking, the establishment of the praise of the new mobile internet thinking, we will find that the mobile operators may have a variety of possible implementations.

The innovative application scene of mobile electric business

In fact, mobile electrical business can be like this.

On the way, we wear a beautiful dress that we buy from the cat (Taobao) or the offline physical store. Walking in the streets of the people's attention, suddenly met a long-lost friend, he (she) unconsciously by you this dress fascinated, also want to buy a, then, you pulled out the phone, opened your (or others) of the shop, Find the dress your friend is looking for, and then help her to make a single payment (whether it's for money, or micro-mail, Alipay), and then you pull out your phone and call your partner and ask them to ship it right away. A few days later, your friend put on his favorite clothes.

There is also an improved version. After your friend finishes paying the order, you didn't let him (she) wait a few days to get the goods, but took out the phone to find out whether there is the brand of the offline entity store, and then you take him (she) came to the offline physical store, the clothes to your friends, and then he took the clothes away. The entire transaction process was successfully completed. After that, you just wait for the Commission to return.

The same applies to the creative version. On the way, we were thirsty to see someone drinking Starbucks Coffee ...

This is a new model of mobile electric business, packaged in social thinking, which turns consumers into your salesman and lets buyers help you sell goods. In this case, the mobile phone screen and traffic can also restrict the development of mobile electric business? You go straight to the theme, just open a few pages on it, what else can restrict the arrival of the era of mobile electrical business?

Will this become a classic model for mobile power operators? In the future, will all the electricity dealers develop to this model? Under the guidance of such a model, will the mobile electric business have a new look?

If not, in any case, this model should also have epoch-making significance.

Another way of thinking: what will be the future of the electric business platform?

Inspired by this case, the author believes that the future of mobile electric business platform can not be Tencent, it can not be Ali, not any one enterprise, not even the Beijing-East day cat only product will type! Any enterprise, even the combination of Tencent and Ali, or it is difficult to form a unified mobile electric business platform, that is, perhaps no one can do to all categories of goods converge to a platform, and then let all consumers to this platform to buy things. This kind of thinking is the traditional electrical business thinking.

All enterprises can only occupy a place in the user's mobile phone. And every business in the mobile phone business era will be an independent app, these enterprises to do business promotion to do is, find ways to let consumers put your app down to their mobile phones, let them buy or sell things, buy things and then sell things.

But the user desktop is limited, can not download so many apps, how to do? This time may need a similar cat, Taobao platform, you can let users directly from this platform collection business app, can also be downloaded through other channels to the app after they add directly to the platform, and then put their own independent space, to manage: Delete or top, ranking forward;

This platform and the traditional day cat Taobao, of course, there is a big difference, the most essential is that the cat Taobao buyers can also become sellers? But this platform can!