What does it mean to fall in the Web site?

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As an SEO personnel, view the site is included in the work every day must do homework, included up, working more strong, included down, a bit depressed, especially when the serious fall, will immediately to A5 forum post asking everyone you included is not also declined. The reason is so nervous, because we believe that the fall is the site of the right to drop the omen. But does the fall really mean that the site down right?

In answer to this question, we must first understand the principle of Baidu included: We generally use site this command to query the collection of sites, and Baidu's collection of libraries is only a certain period of time for all the page keyword ranking of a copy. It is not a timely data. In other words, the data from our site is not the content currently included in our website.

Understand these, we again to analyze the site included the reason for the decline, it may have two kinds of situation: a false is included in the decline, because the Baidu database is not synchronized reason, so that we see the results are not real data. The other is the true collection of the fall.

Then how do we know whether it is false or not included in the actual fall? We can judge from two aspects:

(1) keyword ranking is stable? If the keyword ranking is still very stable, then can be judged to be false included down.

(2) The flow rate of the website is decreased? Of course, this flow rate is to meet the normal flow fluctuations. If not, then your part of the keyword ranking was banished, the site has been Baidu down right. This is part of the real fall of the collection.

What should we do with the fall? For the false included drop, we only need to wait for Baidu's next update on the line. The key is for the real drop, I think the following aspects to find the reason:

1, the stability of the server, it can be said that server stability is the user's first experience.

2, whether the use of black hat techniques, such as: The whole station collection, the chain of mass, the purchase of links and other techniques.

3, through some means to the user to hide the real content, so that users see is the content of JS calls, and let search engines crawl is the real content.

4, man-made unnatural click, for example: through the brush flow method to improve the PR value of the site.

5, by Friendship links. If the Friendship link site is down right, our website is also to be affected. The higher the weight, the greater the impact.

6. The number of reverse links has declined significantly. The general cause of this is due to our forum account is blocked. So we usually send out when the chain to multiple platforms, and the use of multiple accounts to reduce the risk.

7, the website poisoned or was hanged the Trojan horse. This requires us to always back up the data in order to minimize the risk. And always check your own web site security.

8, the site is too large revision, will also cause the site to drop the right, and even included the real decline.

If our site appears to be a true collection of decline, we have to first pinpoint the cause and correct. Strive to regain the weight of the site as soon as possible. For the site's long-term rankings, I think we should insist on using white hat method to optimize the site. Do not use black hat for a temporary ranking. More do not exist The psychology of luck: Baidu should not find I cheat it? This is very cowardly and stupid ideas and practices. Everything starts from the user experience, everything is to meet the needs of most users. Adhere to the method of white hat. I believe that our website will rise normally. This article by the Shenzhen SEO http://www.wins8899.com original, reprint please retain the copyright.