What is a keyword

Abstract: Many have done the website of the enterprise or for personal webmaster, the choice of effective keywords for a site's importance is self-evident, but how to choose effective keyword is not an easy thing, we should not only understand their own industry characteristics

Many have done the site of the enterprise or for personal webmaster, the choice of effective keywords for a site's importance is self-evident, but how to choose effective keyword is not an easy thing, we should not only understand their own industry characteristics also need to know Baidu search engine keyword algorithm, Finally, you need to understand the keywords users enter in the search process.

Since we have to choose valid keywords, then we need to understand what is the keyword.

The keyword is broadly speaking is when the user searches for the information through the search engine, through this information may find your website The word is the key word. At the same time, the keyword can be a word, can also be a word, but also can be a simple sentence. If you explain from the code, the keyword is the page code in the header file in a string of characters, generally we will be the key words with keywords to express.

For example: Website construction, this is a core keyword of our industry. And we often can see XX website construction or XX website construction which good such words or phrases? For core keywords There is a long tail keyword that we can often use.

What is a long tail keyword? Long tail keyword is relative to the core keyword, Word relative for the core keyword is longer, may be a short term may be a shorter sentence. As I mentioned above examples: XX website construction, XX website to build which home good.

Long tail keyword for a website and core keywords can play a drainage role, and can enhance the core keyword rankings and the role of the overall weight of the site. Long tail keywords are much better than competitive core keywords. Since the key words are very important, whether it is the core keyword or long tail keyword, is not the more the better?

Core keywords are generally written in the site's home code, and long tail keywords can be written in the site home page other pages, through the cumulative weight of the child page to enhance the weight of the homepage, and then enhance the site's core keywords ranking. But for search engines, the Evaluation keyword ranking is not because you add a lot of keywords on the site will be your site keyword ranked top of the line. Generally speaking, the homepage of the keyword set not more than 5 core keywords. Keyword set more, will be corresponding to disperse the overall weight of the site, and make the keyword can be ranked because of the weight of decentralized and not achieve the best results. So, here, we suggest that when choosing the core keywords, try not to exceed 5, but can make the site weight is very high when the keyword constantly added.

We have already understood the relevant information of the key words, then the most important thing is how to choose the key words that have the effect.

How to choose a keyword is a site of the most important, because when we select good keywords, the site All content may be around these keywords for editing, within the chain, the construction of the chain will be around these several can bring benefits to the Site keyword, so choose valid keyword is very important. There are several ways to choose valid keywords:

First, through the industry to understand. Each of our website after the completion of the construction of an industry, we can according to their own industry characteristics and professional choice of keywords; remember not to choose a very hot keyword on the site, unless you have a huge optimization team. For example: The author belongs to the industry is the website construction industry, but did not choose "website construction" as the core keywords, but choose "Domain name + site Construction" as the core keywords. Why did you do that? Because as a regional construction station enterprises, received other orders of the city is relatively small, even if the "website construction" This keyword ranking has been ranked to Baidu home page, and the real need for your service is very little, rather than choose a regional keyword as the core keywords. In addition, Baidu has automatically indexed the region's first few as fuzzy query results. In other words, you are a Dalian user, when you search "website construction" This keyword, "Domain name + website construction" The top three results may appear in your search results.

Second, analyze according to competitor. Competitors are always our role models, when it has been made in the industry scale, and in search engines have a good ranking, we can imitate their keywords to set. But there must be an analysis of competitors and their strengths and weaknesses. If the competitor has a good website structure, and have a larger optimization team to optimize, you can not contend with it, but have the confidence to do it below, then we can choose these keywords, if you can not determine whether the second or the home page, then we choose the hot keyword as the first choice.

Third, according to Baidu Drop-down box, Baidu Index and other tools. Baidu Drop-down Box, Baidu Index, Baidu related search can see a lot of key words and keywords to match the popular keywords, we can choose according to these keywords.

Four, recommended search list. A lot of hot news, hot search we can be viewed on Baidu, these popular search list has become a good way for us to filter keywords.

Five, the keyword recommendation tool. There are many keyword recommendation tools on the Internet, we can find a few more to evaluate, then choose their favorite keywords. There are a lot of online, you can search for it.

Finally, when we have identified the effective key words, we will be around these keywords for optimization, and optimization is a continuous process, do not choose the way to cheat, such as: Piling keywords, these methods are not practical, it is easy to be the search engine down the right, so do the content, The keyword of the website will quickly elevate the rank.