What is the best price to attract passengers? Not a price war.

New newspaper: A lot of domestic luxury sites are relying on low discounts to attract customers, but in the excellent network, the price of goods and physical stores similar to the real, excellent public is relying on what to attract passenger flow?

Chen Yu: In the purchase of luxury customers, there is indeed a part of the price-sensitive customers, but this is only a small part, more people value the overall cost of shopping, in this respect the network and traditional shopping malls compared to the advantages of very obvious. Shopping malls do not open for you 24 hours, and online shopping, you can go anywhere. In addition, shopping in the Mall, guide will be on the edge, maybe things you do not like, but due to face bought, online shopping will not appear this situation. Compared to traditional shopping patterns, the biggest "short board" is the decision cost, because there is no kind at hand, may not buy the same, although do not like to return, but also need to spend a certain amount of time, so we will try to reduce the cost of decision-making.

New report: Although China is already recognized as the world's largest consumer of luxury goods, electric dealers are now increasingly mainstream consumption, but, recently, the frequent burst of luxury electric dealers, layoffs, the news, please analyze the reasons?

Chen Yu: I think the most important reason is that 2008 years of the financial crisis, so that a lot of money has no place to go, capital rich when the financing will be very easy, enterprises can get too much money, natural will "burn", should be said to be the natural law of the market economy. On the other hand, the frequent failure of electric dealers, layoffs, but also because people in the field of attention through high, in fact, the annual closure of the hot pot shop than the electricity quotient, but the concern of the people is not much.

New newspaper: Some people in the industry think, now the main problem of domestic luxury electricity suppliers are sourcing, excellent people in this respect is how to do, how to ensure the authenticity of goods?

Chen Yu: We take a completely different business model from the traditional department store. In China, department stores are more like real estate developers, building up buildings so that brands can sell things, make money and then divide. And excellent people like foreign department stores, the first real gold and silver to take money to buy things, after the customs into the domestic sales. Our main source of goods are 3 channels, and foreign department stores signed a cooperation agreement, from Italy and other countries of the wholesale manufacturers, and domestic brand agents to cooperate.