What is the breadth of the link?

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We often listen to SEO experts say, do outside the chain should pay attention to the universality of the link, many people to the so-called Master of the teachings if criterion, but rarely to care about the meaning of the master words. For example, what is the breadth of the link? It seems to be a very simple thing, but I can't tell you why. Even if you ask a master, most experts can not tell, because they may not understand, they are also from other places to hear.

Today, I would like to say that my understanding of the breadth of links, if omitted, is purely normal.

First of all, "do outside the chain should pay attention to the breadth of the link" is right? The answer is yes. Especially in the 3721.html ">2014 year, more is applicable." Through the Baidu 2013 several algorithms of the big update, we can see a trend, Baidu hope that we spend on content, rather than do links, links to allow users to spread their own.

Baidu's idea is beautiful, if it is so, that the Internet should have much harmony Ah! But that is impossible, I do not do the link, immersed in doing content, Baidu will not have confidence in me, no trust degree is not ranked, no traffic. However, Baidu also did not link the road blocked dead. That is, we can imitate the user to do the link.

Therefore, the breadth of the link is to imitate the user to do the link. What are the characteristics of a user-propagated link? The answer is simple: random. Concretely embodied in the following aspects:

The source of the link:

Links may be done in any one place: forum, personal blog, Post bar, Baidu know, micro-bo, etc., the first broad is the source of more links, all kinds of, if you only send a place, it is easy to form a law, the law on the destruction of randomness.

In addition, only send a place there is a danger, such as you only in Sina blog, if one day your account Sina sealed, your link data will appear a large drop, ranking will be blew. Do SEO is to maintain data, this can refer to my previous article "SEO and quantifiable factors of the relationship."

Second, link and the relevance of the article:

You can imagine, a user will be a study of the article reprinted to a furniture forum? User reprint must be for the article to be useful to him, or feel interesting, want to share to friends or save up when need to see. Based on the user motivation of thinking, we have a good solution to some industries have no place to send links to the problem. Some friends say "my industry is very special ah, no peers to and I exchange links ah, Hair Industry Forum will be deleted." "In fact, blog is a good place to send links."

Forum is also possible, you will be deleted because you send a link is too blunt, just to leave a link and post, if you send a post like a natural user, in the place should leave a link, this link is the user needs, how can moderators delete posts? You do not leave a link moderator still with you nasty! So, You even deceive the forum moderator, you still want to cheat Baidu, you think it is possible?

Three, the multiplicity of link addresses:

Links point to the home page, users will do this? To give a very simple example: I just said, "Do SEO is to maintain data, this can refer to my previous article" SEO and quantifiable factors of the relationship ", this place I should do a link to my blog home or" SEO and quantifiable factors of the relationship " This article? I mean,?!! If I leave a link to the first page, and then you point in, you have to find this article, you will not scold me?

So, stay link not only is useful to the user, also must be user-friendly, you may say, my goal is to optimize the homepage ah. Yes, the homepage is our priority to optimize the page, but it is not you left a link to the home page, you can optimize the home page, a very simple truth, Baidu will determine the link anchor text and the surrounding text of the theme and link matching. If you do not match, you are suspected of cheating!

Four, about anchor text:

About the anchor text setting, also should stand in the user's point of view, users in the dissemination of links will do anchor text? Can say almost not. So a secure link is a pure URL hyperlink, more secure than a pure text link. Unless the user does have a direct role, it is recommended not to use anchor text links in the article interspersed with anchor text links will greatly interfere with user reading. You can't use more than one anchor text for the same link in an article. For example: A person, I will call him Zhang, one will call him doe, you will not be confused?

Summary：

The breadth of the link refers to a link must conform to the characteristics of the user release, since Baidu hope that the link is the user's sincere dissemination, then we simulate the behavior of users to send links. Links for site optimization is always effective. As long as you do the above, you send a link is a good link, will never be Baidu's algorithm eliminated!

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